Tag Archives: protection

Caroline Hawkins on Critical Illness Cover and Business Protection – MPAF21

MPAF Podcast, , , , , , , , , , ,

If you’d spent seven years fighting an insurance company for a critical illness claim payment would you have become a passionate advocate for the product?

My guest today is a financial adviser who dealt with just such a prolonged claim.

Rather than put her off protection insurance, Caroline says the experience created a passion for protection. Now she focusses on protection advice. Particularly critical illness cover and business protection.

Caroline uses compelling stories to convince her clients of the need for protection insurance.

My guest on Episode 21 of the Marketing Protection and Finance Podcast is Caroline Hawkins.

Caroline Hawkins on Critical Illness Cover and Business Protection

Click here to TWEET this Episode.

Who is Caroline Hawkins?

Caroline works for Direct Finance Solutions Ltd.

She’s an experienced, fully qualified, independent adviser specialising in Business Protection including tax-efficient Life Cover, Key Person cover and Shareholder protection; Personal Protection including Life Cover, Critical Illness Cover and Income protection; Large Loan Mortgages including International Mortgages and Buy-to-Let portfolios.

Her aim is to help people and corporate clients take control of their finances in a friendly and professional way whilst bringing financial peace of mind. Like many financial advisers, Caroline concentrates on building long-term relationships with her clients.

Listen to Caroline’s stories about critical illness cover and business protection. Hear her opinions on whether protection is too complex and where the products should go in future.

Caroline’s links:

Caroline’s favourite book:

Tuesdays with Morrie by Mitch Albom.

Don’t miss an episode of the MPAF Podcast – subscribe now.

Subscribe on iTunes

Subscribe by RSS Feed

Now it’s your turn:

If you enjoyed this episode – Caroline Hawkins on Critical Illness Cover and Business Protection – please leave a comment or a review on iTunes. And if you know anyone who would enjoy the show – please share it with them. You can use the buttons below to share on social media.

If you like the Podcast please click

Rhys Williams on Using Clear Language in Financial Services – MPAF17

MPAF Podcast, , , , , , , ,

Complex language. Jargon. Passive sentences.

Dull impenetrable language is often the consequence of the complex propositions we develop in the financial services industry.

When we live with it day-to-day we tend to think that everyone, including our clients and customers, can understand, and indeed get excited about, what we write. The reality is that they neither understand it nor get excited by it.

My guest today works for a company that dedicated to clarity of communication. They specialise in words. They think words are an untapped opportunity for businesses.

My guest on Episode 17 of the Marketing Protection and Finance Podcast is Rhys Williams.

MPAF17 - Rhys Williams

Click here to TWEET this episode.

I’ve wanted to get Rhys on the podcast since day one because I share his passion and that of his company, Quiet Room. And that is to communicate simply – with no jargon, officious language or passive sentences.

I’ve heard Quiet Room described as word geeks – but they are a communications consultant that focuses on clarity.

Rhys is Strategy Director. A little known fact about Rhys is that he has a platinum disc from a one-minute flute solo he contributed to Morrisey’s “You Are The Quarry” album.

Listen to how you can introduce clarity into your communications. When you’re good at using words, you’re not just better at winning customers or closing deals. You’re better at explaining your ideas, sharing your enthusiasm, and getting stuff done.

Rhys’s links:

Rhys’s Favourite Books:

Made to Stick by Chip and Dan Heath.

 Thinking Fast and Slow by Daniel Kahneman.

Don’t miss an episode of the MPAF Podcast – subscribe now.

Subscribe on iTunes

Subscribe by RSS Feed

Now it’s your turn:

If you enjoyed this episode – Rhys Williams on Using Clear Language in Financial Services – please leave a comment or a review on iTunes. And if you know anyone who would enjoy the show – please share it with them. You can use the buttons below to share on social media.

Phil Jeynes on Partial Payments and Serious Illness Cover – MPAF12

MPAF Podcast, , , , , , , , , , ,

An increasing number of partial payments are now standard features of modern critical illness products.

But Pru Protect’s Serious Illness Cover has always paid out different percentages for different levels of severity.

Some say this approach is too complicated and difficult for customers to understand.

Others insist that this is the way that critical illness cover should be done.

My Guest on Episode 12 of the Marketing Protection and Finance Podcast is Phil Jeynes.

Phil Jeynes on Partial Payments and Serious Illness Cover

Hear Phil talk about how partial payments and Serious Illness Cover developed and how it compares to traditional critical illness cover.

Hear his suggestions about how to overcome the perception that it’s too complicated, and the business opportunities it represents.

Click here to TWEET this Episode.

Who is Phil Jeynes?

Phil is Head of Account Development and PR at Pru Protect and is the public face of that company , famous in the UK for its Serious Illness Plan and Vitality – a type of critical illness product that pays out partial sums depending upon how severe the illness is.

Before that Phil was Head of New Business at Direct Life and Pensions Ltd.

In his spare time he is a keen footballer and Youth Chairman of AFC Porchester.

Phil’s Links:

Don’t miss an episode of the MPAF Podcast – subscribe now.

Subscribe on iTunes

Subscribe by RSS Feed

Subscribe on Stitcher

Now it’s your turn:

If you enjoyed this episode – Phil Jeynes on Partial Payments and Serious Illness Cover – please leave a comment or a review on iTunes. And if you know anyone who would enjoy the show – please share it with them. You can use the buttons below to share on social media.