Cats, mats and marketing plans: The Book – MAF219

It’s done

And it’s off to an editor. My book on how to keep marketing simple is one step closer to publication.

Let’s grab a coffee and I’ll tell you what it’s all about.

Welcome to episode 219 of the award-winning Marketing and Finance podcast.

Cats, mats and marketing plans: The Book - MAF219

What you’ll hear about in this episode

  • The inspiration for a book about keeping marketing simple and the BS at bay
  • Who I’ve written the book for and what they’ll get out of it
  • Talking strategy without using the word strategy
  • The “Offer Goal Activity” model
  • How you can become a beta reader for the book

Links

If you enjoyed – Cats, mats and marketing plans: The Book – please leave a comment or a review on iTunes.

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Fighting back against complex crap marketing material – MAF218

There’s some shocking, bloated copy out there on websites and in corporate marketing material.⁣ ⁣

Stuffed full of pompous words, passive sentences, jargon, legalese and management-speak cliches.⁣ ⁣

Why do companies let this happen? Let’s grab a coffee and talk about it some more.

Welcome to episode 218 of the award-winning Marketing and Finance podcast.

Fighting back against complex crap marketing material - MAF218

What you’ll hear about in this episode

  • News media calling out companies using complex and bloated language
  • The 4 reasons why companies end up infesting their marketing material with complex crap
  • How to put together simple and engaging marketing material
  • Three rules for keeping marketing simple

Links

If you enjoyed – Fighting back against complex crap marketing material – please leave a comment or a review on iTunes.

And if you know anyone who would enjoy the show – please share it with them. You can use the buttons below to share on social media.

Don’t miss an episode of the MAF Podcast – subscribe now.

Subscribe on iTunes     Subscribe by RSS Feed

If you like the Podcast please click

Sign up for the “Marketing Coffee Shot” for podcast updates, marketing tips and videos, and get your free Business Writing Tips eBook right here!

Do marketers ruin everything? Marketing Made Simple video.

Do marketers ruin everything they get their hands on?

The evidence suggests yes.

Along comes a new platform or social media app and before you know it it’s a torrent of marketing broadcasts and adverts. Eventually, people will either move elsewhere or try and find a way to block the broadcasts and adverts.

But it doesn’t need to be that way.

In this episode of Marketing Made Simple let’s look at how we can engage and not enrage our customers when a new app or platform comes along.

There’s one very simple rule to follow.

Did you enjoy this video? Please subscribe to my YouTube Channel right here.

This is the 11th in a new series of videos under the “Marketing: Made Simple” banner. I’ve been doing marketing tips videos for a while but putting them out under the title, Marketing and Finance TV. Whilst this title works for my podcast, I rarely talk about finance subjects in my videos. So it makes sense to focus on keeping marketing simple. Fighting the BS and complexity. Marketing: Made Simple!

If you enjoyed this episode: Do marketers ruin everything? – please share it with your friends and colleagues. You can use the social media share buttons just below.

Do marketers ruin everything? Marketing Made Simple video.