3 power words to drive business in 2019

Inspire. Entertain. Teach.

These are the 3 words I’ve chosen to guide my business in 2019.

Welcome to Marketing Made Simple. So what’s with the 3 words? It’s a little exercise I picked up back in 2010. I’m not sure who started it, but I associate it most with famous marketers, Mitch Joel and Chris Brogan.

Every year I come up with three words that will drive my business and what I do in the year ahead.

In this video, let’s talk about why I’ve chosen, inspire, entertain and teach and how this fits with my goals to speak on more stages, produce more videos and finish my book.

The words are also integral to my personal definition of content marketing.

“Creating stuff that inspires, entertains and teaches people to know like and trust you enough to do business with you.”

What are your three words for 2019?

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This is the 7th in a new series of videos under the “Marketing: Made Simple” banner. I’ve been doing marketing tips videos for a while but putting them out under the title, Marketing and Finance TV. Whilst this title works for my podcast, I rarely talk about finance subjects in my videos. So it makes sense to focus on keeping marketing simple. Fighting the BS and the complexity. Marketing: Made Simple!

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Review of 2018 and the future of the MAF Podcast – MAF196

In this episode I look back at what’s been happening in 2018.

And have a little think about the future of this podcast.

Welcome to episode 196 of the Marketing and Finance podcast.

What you’ll hear about in this episode

  • The talks I’ve given in 2018 across the UK and Europe
  • The Fighting Complexity in Marketing (aka “The Cat Sat on the Mat”) talk
  • The Engage Don’t Enrage (aka “The John the Wineman”) talk
  • My favourite episodes of the year
  • Looking for your feedback on the future direction of the Marketing and Finance Podcast

Links

Here are the 2018 episodes I talked about – please do go and check them out.

If you enjoyed – Review of 2018 and the future of the MAF Podcast – please leave a comment or a review on iTunes.

And if you know anyone who would enjoy the show – please share it with them. You can use the buttons below to share on social media.

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Why simplicity is a universal language and why corporates need to learn it – MAF195

I’ve just finished my “Fighting Complexity in Marketing” speaking tour of Europe.

And one thing struck me as I visited Romania, Czech Republic and Macedonia.

Simplicity is a universal language.But it’s a language many companies have yet to learn.

Welcome to episode 195 of the Marketing and Finance podcast.

Why simplicity is a universal language and why corporates need to learn it - MAF195

What you’ll hear about in this episode

  • The “Fighting Complexity in Marketing (Cat Sat on the Mat)” talk
  • How you know simplicity is what customers are looking for
  • The “research focus group” lesson to writing simple copy
  • Four ways you can cut the complexity and bloat from your marketing communications

Links

If you enjoyed – Why simplicity is a universal language and why corporates need to learn it – please leave a comment or a review on iTunes.

And if you know anyone who would enjoy the show – please share it with them. You can use the buttons below to share on social media.

Don’t miss an episode of the MAF Podcast – subscribe now.

Subscribe on iTunes     Subscribe by RSS Feed

If you like the Podcast please click

Sign up for Marketing and Finance bulletins and get your free Business Writing Tips eBook right here!