Best return on £50k marketing spend – MAF265

This week let’s talk about marketing spend.

Specifically, if someone gave you £50k to spend on marketing, what would you do? And how would you get the best return on your investment?

It’s just me and the mic and this is episode 265 of the Marketing and Finance Podcast.

Best return on £50k marketing spend – MAF265

What you’ll hear about in this episode:

  • The curse of premature tactical response
  • Why so many marketers just look at tactics
  • Looking at your offer and your goals before deciding on communications activity
  • Questions to ask and information to collect to maximise return on investment

Want to support the show? Click the link below and buy me a coffee!

Links

If you enjoyed: Best return on £50k marketing spend – please leave a comment or a review on iTunes.

And if you know anyone who would enjoy the show – please share it with them. You can use the buttons below to share on social media.

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Is it worth getting into Clubhouse? – MAF264

This week let’s talk about Clubhouse.

Is it worth getting involved in this new social media platform?

It’s just me and the mic and this is episode 264 of the Marketing and Finance Podcast.

Is it worth getting into Clubhouse? – MAF264

What you’ll hear about in this episode:

  • What is Clubhouse?
  • How to get an invitation
  • What does Clubhouse do and how does it work?
  • Pros and cons of Clubhouse
  • Should you be on Clubhouse?

Want to support the show? Click the link below and buy me a coffee!

Links

If you enjoyed, is it worth getting into Clubhouse? – please leave a comment or a review on iTunes.

And if you know anyone who would enjoy the show – please share it with them. You can use the buttons below to share on social media.

Don’t miss an episode of the MAF Podcast – subscribe now.

Subscribe on iTunes
Subscribe by RSS Feed
If you like the Podcast please click

Been asked to put together a presentation? Don’t go straight to PowerPoint. Download this free eBook instead.

Conversations that convert with Danny Matthews – MAF262

This week, let’s talk about conversations that convert. A problem solving approach to business design.

My guest is Danny Matthews.

And this is episode 262 of the Marketing and Finance Podcast.

Conversations that convert with Danny Matthews – MAF262

What you’ll hear about in this episode:

  • How Danny moved on from his online mortgage startup
  • The power of stories in financial services
  • Does the financial services industry stifle creativity because it’s a complex, almost, academic profession?
  • Problem solving approach to brand design
  • Conversations that convert and the impact statement alternative to the “elevator pitch”

Who is Danny Matthews?

The last time Danny appeared on the show he was a financial adviser who’d just launched an online mortgage sourcing application.

Since then, he’s realised a life long dream to build a business around design and now helps businesses find their unique competitive advantage.

Want to support the show? Click the link below and buy me a coffee!

Links

If you enjoyed – Conversations that convert with Danny Matthews – please leave a comment or a review on iTunes.

And if you know anyone who would enjoy the show – please share it with them. You can use the buttons below to share on social media.

Don’t miss an episode of the MAF Podcast – subscribe now.

Subscribe on iTunes
Subscribe by RSS Feed
If you like the Podcast please click

Been asked to put together a presentation? Don’t go straight to PowerPoint. Download this free eBook instead.