Is it time to rediscover the 4Ps of marketing?

❗ The 4Ps of Marketing are dead. ❗

❗ Positioning is academic nonsense. ❗

Is it time to rediscover the 4Ps of marketing? Roger Edwards Marketing

We’ve seen many headlines like this since someone decided to plonk the word, “Digital” in front of the word, “Marketing” and the discipline decided to relegate itself to just being about the tactics of communications and nothing else.

I’ve argued against this in articles, podcasts and on stages – saying that strategy is still important. My words make some people huff and puff and mutter the words, “Out of touch” and, “Gen X – rolls eyes.” under their breath.

But I’ve seen a few more people talking about this recently. Saying the 4Ps of marketing definitely aren’t dead (they never were) and positioning is still important (it always was).

People are even talking about research, segmentation and goals again.

Is this a glimpse of spring? Are businesses waking up to the fact that there’s more to marketing than social media, apps and adverts again?

What do you think?

Introducing “The Simply Marketing Series” – Strategy versus tactics – MAF294

This week let’s talk about the difference between marketing strategy and marketing tactics.

It’s part of a new shorter, bite-sized series of episodes called the Simply Marketing series.

This is episode 294 of the MAF Podcast.

Introducing "The Simply Marketing Series" - Strategy versus tactics - MAF294

What you’ll hear about in this episode:

  • The new shorter format of the show for the first part of 2023
  • The Simply Marketing series of episodes
  • Why digital marketing tactics may have affected the wider marketing discipline
  • The difference between marketing strategy and marketing tactics
  • All the components of a simple marketing strategy

Roger’s Links

If you enjoyed: Introducing the Simply Marketing series – strategy versus tactics – please leave a comment or a review on iTunes.

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Marketing truths that bear repeating – time and time AGAIN – MAF293

This week let’s talk about marketing truths that bear repeating – AGAIN.

Which really means busting some marketing myths that won’t go away.

This week it’s just me and the mic and this is episode 293 of the Marketing and Finance Podcast.

Marketing truths that bear repeating - time and time AGAIN - MAF293

What you’ll hear about in this episode:

  • 3 marketing truths we need to revisit again and again
  • Why marketing is more than just promotion
  • The full academic marketing strategy model versus the Circle of Marketing Simplicity
  • How marketing is an investment, not a cost
  • 3 tips for keeping marketing simple

Roger’s Links

If you enjoyed: Marketing truths that bear repeating – time and time AGAIN – please leave a comment or a review on iTunes.

And if you know anyone who would enjoy the show – please share it with them. You can use the buttons below to share on social media.

Don’t miss an episode of the MAF Podcast – subscribe now.

Subscribe on iTunes
Subscribe by RSS Feed
If you like the Podcast please click