Why we need to dump the word digital from marketing – MAF273

This week, let’s talk about dropping the word digital.

Stop talking about digital marketing and start talking about marketing again. It may seem like a subtle difference but it’s essential for the future of the profession.

It’s just me and the mic and this is episode 273 of the Marketing and Finance Podcast.

Why we need to dump the word digital from marketing - MAF273

What you’ll hear about in this episode:

  • How “digital” has revolutionised how companies and brands deliver communications messages to customers
  • Why it’s available to businesses of all budgets
  • How “digital” has affected the other elements of the marketing mix
  • Has the focus on communications tactics devalued the marketing profession
  • How we started talking less about research, products and price and more about SEO, clicks and likes
  • Should we just talk about marketing again, without the word “digital” in front of it?

Want to support the show? Click the link below and buy me a coffee!

Links

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Best return on £50k marketing spend – MAF265

This week let’s talk about marketing spend.

Specifically, if someone gave you £50k to spend on marketing, what would you do? And how would you get the best return on your investment?

It’s just me and the mic and this is episode 265 of the Marketing and Finance Podcast.

Best return on £50k marketing spend – MAF265

What you’ll hear about in this episode:

  • The curse of premature tactical response
  • Why so many marketers just look at tactics
  • Looking at your offer and your goals before deciding on communications activity
  • Questions to ask and information to collect to maximise return on investment

Want to support the show? Click the link below and buy me a coffee!

Links

If you enjoyed: Best return on £50k marketing spend – please leave a comment or a review on iTunes.

And if you know anyone who would enjoy the show – please share it with them. You can use the buttons below to share on social media.

Don’t miss an episode of the MAF Podcast – subscribe now.

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If you like the Podcast please click

Is it worth getting into Clubhouse? – MAF264

This week let’s talk about Clubhouse.

Is it worth getting involved in this new social media platform?

It’s just me and the mic and this is episode 264 of the Marketing and Finance Podcast.

Is it worth getting into Clubhouse? – MAF264

What you’ll hear about in this episode:

  • What is Clubhouse?
  • How to get an invitation
  • What does Clubhouse do and how does it work?
  • Pros and cons of Clubhouse
  • Should you be on Clubhouse?

Want to support the show? Click the link below and buy me a coffee!

Links

If you enjoyed, is it worth getting into Clubhouse? – please leave a comment or a review on iTunes.

And if you know anyone who would enjoy the show – please share it with them. You can use the buttons below to share on social media.

Don’t miss an episode of the MAF Podcast – subscribe now.

Subscribe on iTunes
Subscribe by RSS Feed
If you like the Podcast please click