Robin Cangie on finding and telling your business story – MAF255

This week my guest is Robin Cangie.

We chat about how she helps businesses find, craft and tell their stories to better engage their customers.

Welcome to episode 255 of the Marketing and Finance Podcast.

Robin Cangie on finding and telling your business story

What you’ll hear about in this episode:

  • How Robin went from a corporate marketing job to consultancy
  • Her views on why sometimes marketing confuses companies so much
  • Finding the story of a business and crafting and refining it to stand out
  • The difference between stories for companies and “personal brands”
  • How to weave the story throughout the marketing communications mix

Who is Robin Cangie?

Once upon a time, Robin was a marketing executive in the San Francisco tech scene. working for a number of B2B SaaS companies

Now, she helps startups and solopreneurs feel less confused and make better decisions about marketing.

Links:

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Marketing after Covid: What are your priorities?

As we emerge from lockdown are you thinking it’s time to invest in your marketing again?

It’s good that businesses are starting to look at investing in marketing again. But what should your priorities be?

I’ve heard some people say, email. Other say, Facebook ads. Others say, webinars.

In this episode of Marketing Made Simple, let’s grab a coffee and look at those priorities and discuss what might come before all those tactics.

This is the 24th in a series of videos under the “Marketing Made Simple” banner. Please subscribe to my YouTube Channel.

If you enjoyed this episode: Marketing after Covid: What are your priorities? – please share it with your friends and colleagues. You can use the social media share buttons just below.

Victoria Taylor on theme park thinking and the future of retail and marketing – MAF253

My guest this week is Victoria Taylor, a customer experience expert.

We chat about her fascinating ideas about using theme park thinking to create engaging customer experiences. Is this the future of retail and marketing?

Welcome to episode 253 of the Marketing and Finance Podcast.

Victoria Taylor on theme park thinking and the future of retail and marketing - MAF253

What you’ll hear about in this episode:

  • How Victoria developed a focus on the hospitality industry
  • Possibility versus practicality: Why possibility is where the magic can happen
  • Giving businesses the time and space to dream
  • Theme Park Thinking lessons from Disney to Alton Towers
  • Why are some companies happy to be the same as everyone else?
  • How product focus can miss the mark with customer experience
  • Staging a good experience and redefining the retail experience

Who is Victoria Taylor?

Victoria works with brands to make people matter; providing impactful, seamless and meaningful customer and employee experiences.

She’s a customer experience leader who brings together the digital and physical worlds, transforming experience at every moment and interaction someone has with a brand.

She works with clients holistically covering all areas of CX. This covers physical (real world) experience and digital (online) experience. Both of these are critical for businesses when it comes to creating experience.

Links:

If you enjoyed – Victoria Taylor on theme park thinking and the future of retail and marketing – please leave a comment or a review on iTunes.

And if you know anyone who would enjoy the show – please share it with them. You can use the buttons below to share on social media.

Don’t miss an episode of the MAF Podcast – subscribe now.

Subscribe on iTunes
Subscribe by RSS Feed
If you like the Podcast please click

Been asked to put together a presentation? Don’t go straight to PowerPoint. Download this free eBook instead.