“I’m Roger. Passionate about helping you get results from your marketing.
“I bring you marketing and commercial knowledge without the costs of a large consultancy firm.
Want to keep things simple?
Through a combination of motivating talks, interactive workshops and follow up mentoring, I’d like to help you engage your customers by keeping your marketing simple and relevant.
You’ll stand out because so many others enrage rather than engage with a torrent of annoying communications and complex products and services.
Let’s work together to keep your marketing simple but effective.”
Who am I?
I’ve been helping people with their marketing for over 25 years. Started out in Big Corporate and eventually worked my way up to Marketing Director, heading up some of the biggest brands in UK financial services.
In 2013 I decided to leave Big Corporate and set up my own consultancy to help smaller companies to use digital marketing to grow their businesses. When I started out companies had to spend a small fortune on putting together content – for example, a video to promote their businesses. But now it’s much cheaper and easier.
But it can be a mistake to dive right in with video, audio, social media or other digital tactics. You need a strategy first and that’s how I help the companies Ie works with. Keeping strategy simple. Setting goals. Developing an offer. Setting up marketing activity.
I’m also a popular international speaker. I’ve taken my talks on “Fighting Complexity in Marketing” and “Engage don’t Enrage “ talks around the UK and Europe and at virtual events during the pandemic. I’ve appeared on stage at CMA Live in Edinburgh, Youprenuer Summit in London, Network Marketing in Montenegro, Forum Media in Prague, AllWeb in Macedonia and appears at corporate conferences in the UK.
During 2020, I adapted my talks for the virtual world as a result of the pandemic. I can appear live, as a pre-recorded session or a combination of both.
In 2020, I published “Cats, Mats and Marketing Plans” – how to build a simple marketing strategy and avoid complexity as your business grows.
What do I know about marketing strategy?
“You can tap into my experience – a marketing bloke for 25 years. Doing Marketing Director and Managing Director jobs within big companies. And now working with anyone who’s looking to engage with their customers and grow their business.
You can Google my track record for creating and designing products and marketing campaigns that get results, improve profitability and increase market share.”
What about content marketing, social media and promotion?
“You know how important content marketing and social media are for attracting and retaining customers. As an early adopter of social media and a passionate advocate of content marketing, I deliver effective blogs, videos, and podcasts that generate web traffic. But we won’t overlook tried and trusted promotional stuff either.”
How I can help you
It would be great to work with you to grow your business.