Alexandra Galviz on using LinkedIn to build a thought leadership position – MAF231

My guest this week is Alexandra Galviz and we talk about building a thought leadership position using LinkedIn.

Welcome to episode 231 of the Marketing and Finance Podcast.

What you’ll hear about in this episode

  • What is “real” thought leadership rather than simply a cliched buzzword
  • How to project yourself as a thought leader on LinkedIn
  • Learning and developing experiences with young and old teams
  • Why LinkedIn is more than an online CV
  • Using LinkedIn as a Content Hub
  • The importance of mental health and wellbeing in a stressful environment
  • Putting together a LinkedIn content strategy

Who is Alexandra Galviz?

By day Alex coaches C-suite, consultants, entrepreneurs and businesses on how to get noticed on LinkedIn, grow their own brands and leverage the platform to achieve their goals.

By night she turns into a superhero LinkedIn blogger under the hashtag #AuthenticAlex. Every single thing that you’d be scared of sharing publicly, she’s either written, videoed or spoken about.

In between Alex trains apprentices and graduates in companies, creates digital content on employability skills and keynotes at universities, career fairs and social mobility events.

Links

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John Kennedy – A US Adviser’s perspective on marketing a financial services business – MAF226

My guest this week is John F Kennedy, an adviser from Florida.

As you can imagine, sharing a name with a famous American President makes it difficult for him to rank in search.

We chat about how he’s marketed his business, Candorpath, and some of the differences and similarities between UK and US financial services.

Welcome to episode 226 of the Marketing and Finance Podcast.

John Kennedy - A US Adviser's perspective on marketing a financial services business

What you’ll hear about in this episode

  • The difference between UK and US financial advice markets
  • Subscription models and giving a lifetime of value to clients
  • Using video to create a client connection even before the first meeting
  • Why compliance and regulation shouldn’t be a barrier to using video marketing
  • Using storytelling to engage clients

Who is John Kennedy?

As Co-Founder of Candorpath, John’s is passionate about and has a deeply-rooted desire to help others.

While pursuing his education at the University of Central Florida, he decided exactly how he was going to align his passion with his profession.

Immersing himself in the world of financial planning, John has spent over a decade motivating others toward their vision for financial success.

Links

If you enjoyed – John Kennedy – A US Adviser’s perspective on marketing a financial services business – please leave a comment or a review on iTunes.

And if you know anyone who would enjoy the show – please share it with them. You can use the buttons below to share on social media.

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Louise Graham on listening, self-discovery and human transformation – MAF225

My guest this week is Louise Graham, an expert in self-discovery and human transformation.

We chat about how important it is to listen to our customers rather than just hear what they say, and how we can bring moments of thoughtfulness and kindness into marketing.

Welcome to episode 225 of the Marketing and Finance Podcast.

Louise Graham on listening, self-discovery and human transformation – MAF225

What you’ll hear about in this episode

  • Babysitting Tamagotchis and arranging personalised letters from Santa Claus
  • Masterminding and self-discovery in Bali
  • Understanding human transformation and change and the connection to marketing
  • The opportunity that lies within challenge
  • The power of questions and how they can change lives
  • Listening rather than hearing

Who is Louise Graham?

Louise believes that all change and transformation starts with us and that the world needs you and your business to succeed. She coaches people to breakthrough.

She has a unique ability to probe and get curious, always questioning and questioning again to get to the real “heart” of her client’s challenges. She has more than 13 years’ experience as an award-winning marketer and brand builder and has a real love for projects and businesses that are changing and expanding the world in unexpected ways.

Links

If you enjoyed – Louise Graham on listening, self-discovery and human transformation – please leave a comment or a review on iTunes.

And if you know anyone who would enjoy the show – please share it with them. You can use the buttons below to share on social media.

Don’t miss an episode of the MAF Podcast – subscribe now.

Subscribe on iTunes     Subscribe by RSS Feed

If you like the Podcast please click

Been asked to put together a presentation? Don’t go straight to PowerPoint. Download this free eBook instead.