Janine Capaldi on leads from LinkedIn and gaming the algorithm – MAF248

My guest this week is Janine Capaldi, an expert in LinkedIn lead generation.

We talk about using LinkedIn to grow your business and some of the myths and truths about the LinkedIn algorithm.

Welcome to episode 248 of the Marketing and Finance Podcast.

Janine Capaldi on leads from LinkedIn and gaming the algorithm - MAF248

What you’ll hear about in this episode:

  • How Janine built a marketing coaching and lead generation business with her husband, Jamie
  • Leads from LinkedIn, the dos and don’ts
  • The “link in a post trick” (that’s now changed)
  • Whether to use generic or personal connection requests
  • Posts, articles, newsletters and live video on LinkedIn – which works best?

Who is Janine Capaldi?

Janine is a qualified coach working with Business Owners & Organisations to help them grow their businesses by generating leads & high-value relationships using social media.

More specifically, using LinkedIn..

Her mission is to help people take advantage of the huge opportunity social media brings and to move away from the mentality of using social media for the sake of it.

Links:

If you enjoyed – Janine Capaldi on leads from LinkedIn and gaming the algorithm – please leave a comment or a review on iTunes.

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Elizabeth Jones on exorcising ghosting in business – MAF247

This week my guest is copywriter, Elizabeth Jones.

We talk about how she grew her business and the phenomenon of business ghosting and how to deal with it.

Welcome to episode 247 of the Marketing and Finance Podcast.

Elizabeth Jones on exorcising ghosting in business - MAF247

What you’ll hear about in this episode:

  • Making the leap from corporate to a business owner
  • Copywriting and content marketing
  • What is business ghosting and is it ever acceptable
  • What to do if you submit a proposal and get ghosted
  • Tactics for preventing ghosting from happening and how to deal with it when it does
  • Engaging with prospects and clients to build strong relationships.

Who is Elizabeth Jones?

Elizabeth Jones is a freelance writer who helps fintech and SaaS companies distil their complex technical messages into easily digestible content and copy.

From big names to up-and-comers, she’s worked with a range of clients to significantly grow their revenue, sharpen their marketing message, and establish their own distinctive tone of voice.

Elizabeth lives in Westminster, Maryland with her spouse, kids, cats, dogs, and five pernickety hens.

Links:

If you enjoyed – Elizabeth Jones on exorcising ghosting in business – please leave a comment or a review on iTunes.

And if you know anyone who would enjoy the show – please share it with them. You can use the buttons below to share on social media.

Don’t miss an episode of the MAF Podcast – subscribe now.

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Neal Schaffer – Is influencer marketing the new PR? – MAF246

This week my guest is Neal Schaffer, author of The Age of Influence

We talk about leveraging the other, collaborating with influencers to grow your business and boost marketing creativity.

Welcome to episode 246 of the Marketing and Finance Podcast.

Neal Schaffer - Is influencer marketing the new PR? - MAF246

What you’ll hear about in this episode:

  • The myths and the truth about influencer marketing
  • Leveraging the other
  • Organic and paid celebrity endorsements
  • How influencers can help businesses create stunning visual content
  • Have influencers replaced creative agencies?
  • There are influencers in your community
  • Why influencer marketing is no longer a numbers game
  • Is influencer marketing the new PR?

Who is Neal Shaffer?

Neal Schaffer is a leading authority on helping businesses through their digital transformation of sales and marketing through consulting, training, and helping enterprises large and small develop and execute on social media marketing strategy, influencer marketing, and social selling initiatives.

President of the social media agency PDCA Social, Neal also teaches digital media to executives at Rutgers University, the Irish Management Institute (Ireland), and the University of Jyvaskyla (Finland). Fluent in Japanese and Mandarin Chinese, Neal is a popular social media speaker and has been invited to speak about digital media on four continents in a dozen countries.

He is also the author of 3 books on social media, including The Age of Influence published in March 2020.

Neal resides in Irvine, California but also frequently travels to Japan.

Links:

If you enjoyed – Neal Schaffer – Is influencer marketing the new PR? – please leave a comment or a review on iTunes.

And if you know anyone who would enjoy the show – please share it with them. You can use the buttons below to share on social media.

Don’t miss an episode of the MAF Podcast – subscribe now.

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If you like the Podcast please click

Been asked to put together a presentation? Don’t go straight to PowerPoint. Download this free eBook instead.