Kate Russell on FinTech and diversity in the workplace – MAF153

On the show this week, I talk to the journalist, BBC presenter and technology geek, Kate Russell.

We chat about FinTech, diversity in the workplace and online gaming for charity.

Welcome to episode 153 of the Marketing and Finance Podcast.

Kate Russell on FinTech and diversity in the workplace - MAF153

What you’ll hear about in this episode

  • How Kate uses gaming platform Twitch to raise money for charity
  • Current developments in technology that we should all pay attention to
  • FinTech developments people in financial services industry need to know
  • Why diversity in business is important
  • Her tips for becoming a public speaker, especially for women
  • A great example of social listening

Who is Kate Russell?

A journalist, a TV presenter, technology expert, online gamer and all-round technology geek. Kate’s had a portfolio career and went into writing reviews for games magazines from working in sales. She believes that gives her a unique perspective on the content she creates and allows her to pay attention to the marketing angles too.

Having reported for Sky TV and the BBC, she’s been with BBC’s Click (previously Click Online) for the last 15 years, looking at news and developments in the world of consumer technology.

Summary of our chat

Kate uses Twitch, a live stream to chat and watch people play games as a way of raising money for the charity Special Effect, which helps disabled people play video games. Her viewers have helped her raise £40,000, and technology companies have donated too.

Her top future tech tip for anyone creating online content is to pay attention to speech recognition. Google reported that one in five searches through their Android app came through voice search, and consumers are now asking more natural language long tail questions.

For financial services businesses, where everything is highly regulated and it takes time to implement changes, the focus should be on the customers in a decade from now – Generation Z.  24/7 connectivity means that they have no time to spare and won’t wait for you to catch up.

Kate is passionate about diversity in the workplace. She would love to see more women in the IT industry and thinks brands without a representative staff don’t appeal to a broad audience. She feels that diversity in culture is equally important, as is employing people on the autism spectrum.

Her advice for female speakers: Build your confidence by speaking at careers events at your old school. Find conferences you’d like to speak at and pitch to the organisers, or speak at smaller, free events and film yourself to create an online portfolio. Be proactive in finding opportunities, and after the first couple things will snowball.

And finally, Kate shared a great example of social listening: A US woman chose the Twitter handle @theashes and was bombarded with tweets about the cricket series. She had no interest in cricket but turned her initial frustration into branded T-shirts. The international media coverage was spotted by Qantas, who paid for flights to Australia to watch The Ashes.

Links:

Recommended Books

Kate doesn’t read business books or self-help, conceptional idea books, as she doesn’t find them useful. She reads fiction or fact and believes there’s a skill to engaging narrative and storytelling, and make people interested in what you’re going to tell them.

If you enjoyed – Kate Russell on FinTech and diversity in the workplace – please leave a comment or a review on iTunes.

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Martin Brooks on giving pitches and presentations with greater impact – MAF152

On the show this week, I talk to Martin Brooks. He’s an “Impacttologist”.

We chat about creating a greater impact in your pitches and presentations. How to convince, influence and motivate others.

Welcome to episode 152 of the Marketing and Finance Podcast.

Martin Brooks on giving pitches and presentations with greater impact - MAF152

What you’ll hear about in this episode

  • What an impattologist actually is
  • How a background in the travel industry shaped Martin’s career as a communication and sales trainer
  • Combining psychology with communication skills to convince, influence and motivate those you’re speaking to
  • Using tone of voice and rhetorical techniques to push home a message
  • How Martin’s digital coaching process works and cuts out the tedium of travel
  • How to keep your audiences attention and stop them reaching for their mobile devices

Who is Martin Brooks?

Martin describes himself as an “Impacttologist”. A person who studies the behaviour of the world’s top communicators to understand how they convince, influence and motivate others.

He’s an enabler of people’s potential. Through his feedback, coaching and advice, he helps people create the “impact” in presentations that are representative of their potential – rather than their current combination of confidence and communication skills.

Links:

If you enjoyed – Martin Brooks on delivering pitches and presentations with greater impact – please leave a comment or a review on iTunes.

And if you know anyone who would enjoy the show – please share it with them. You can use the buttons below to share on social media.

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Kate Stalter on how cognitive biases affect investment decisions – MAF151

This week I talk to Kate Stalter about cognitive biases and how they affect investment decisions.

She’s a journalist turned financial adviser so we also chat about how media coverage can influence people’s biases.

Welcome to episode 151 of the Marketing and Finance Podcast.

Kate Stalter on how cognitive biases affect investment decisions - MAF151

What you’ll hear about in this episode

  • Kate’s career from journalist to financial adviser, and more specifically financial educator
  • How news media across the globe affects investments decisions
  • The US perspective on active versus passive investments
  • Avoiding cognitive biases when making financial planning decisions
  • Home country bias and its effect on investment portfolios

Who is Kate Stalter?

Kate works for Better Money Decisions, a US financial adviser firm, and lives in Albuquerque.

She’s been a journalist writing in-depth market analysis for Investor’s Business Daily. She hosted the Daily Stock Analysis and Market Wrap videos on Investors.com and taught Investor’s Business Daily live seminars throughout the US.

She still contributes to Forbes, US News & World Report and TheStreet, but her main focus is helping clients around the US who face decisions about portfolio allocation, Social Security strategies, insurance needs, estate planning, college funding and all manner of financial questions.

Links:

If you enjoyed – Kate Stalter on how cognitive biases affect investment decisions – please leave a comment or a review on iTunes.

And if you know anyone who would enjoy the show – please share it with them. You can use the buttons below to share on social media.

Don’t miss an episode of the MAF Podcast – subscribe now.

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