Touching the Money Nerve with Bob Wheeler – MAF263

This week let’s talk about touching the Money Nerve. How emotions underpin our relationship with money.

My guest is Bob Wheeler.

And this is episode 263 of the Marketing and Finance Podcast.

Touching the Money Nerve with Bob Wheeler – MAF263

What you’ll hear about in this episode:

  • Emotions and how they underpin our relationship with money
  • Is financial advice becoming more like financial coaching?
  • Why are certain feelings about money engrained within us since childhood?
  • The family financial meeting – including children in the conversation
  • Why layman’s terms are important
  • Lessons from stand up comedy routines
  • How to make your content stand out and share your message
  • Happier and healthier relationships with money

Who is Bob Wheeler?

Bob Wheeler offers a simple and effective method for creating a healthy relationship with money. A popular radio show and podcast guest, Bob also hosts a weekly podcast, Money You Should Ask.

Bob explores the emotions surrounding money management in his book, The Money Nerve: Navigating the Emotions of Money. His passion is to help others gain insight into why their emotions trigger financial decisions.

While building his accounting practice, Bob simultaneously pursued his love of satire and ventured into the realm of stand-up comedy. Blending his wittiness with 25 years of helping clients, Bob’s approach to money integrates warmth and humour.

Want to support the show? Click the link below and buy me a coffee!

Links

If you enjoyed – Touching the Money Nerve with Bob Wheeler – please leave a comment or a review on iTunes.

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Conversations that convert with Danny Matthews – MAF262

This week, let’s talk about conversations that convert. A problem solving approach to business design.

My guest is Danny Matthews.

And this is episode 262 of the Marketing and Finance Podcast.

Conversations that convert with Danny Matthews – MAF262

What you’ll hear about in this episode:

  • How Danny moved on from his online mortgage startup
  • The power of stories in financial services
  • Does the financial services industry stifle creativity because it’s a complex, almost, academic profession?
  • Problem solving approach to brand design
  • Conversations that convert and the impact statement alternative to the “elevator pitch”

Who is Danny Matthews?

The last time Danny appeared on the show he was a financial adviser who’d just launched an online mortgage sourcing application.

Since then, he’s realised a life long dream to build a business around design and now helps businesses find their unique competitive advantage.

Want to support the show? Click the link below and buy me a coffee!

Links

If you enjoyed – Conversations that convert with Danny Matthews – please leave a comment or a review on iTunes.

And if you know anyone who would enjoy the show – please share it with them. You can use the buttons below to share on social media.

Don’t miss an episode of the MAF Podcast – subscribe now.

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If you like the Podcast please click

Been asked to put together a presentation? Don’t go straight to PowerPoint. Download this free eBook instead.

How to develop a marketing conscience – MAF261

In the last show of 2020, let’s talk about developinga marketing conscience.

The mark of marketing integrity.

Welcome to episode 261 of the Marketing and Finance Podcast.

How to develop a marketing conscience

What you’ll hear about in this episode:

  • Looking back at 2020 virtual events
  • The Cats, Mats and Marketing Plans book
  • A real story of “The Couch Test”
  • Experiences appearing on TV to defend Big Corporate
  • Integrity and a marketing conscience

Want to support the show? Click the link below and buy me a coffee!

Links

If you enjoyed – How to develop a marketing conscience – please leave a comment or a review on iTunes.

And if you know anyone who would enjoy the show – please share it with them. You can use the buttons below to share on social media.

Don’t miss an episode of the MAF Podcast – subscribe now.

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If you like the Podcast please click

Been asked to put together a presentation? Don’t go straight to PowerPoint. Download this free eBook instead.