Stories are the number one way to promote protection insurance – MAF274

This week, let’s talk about protection insurance.

Many people think it’s dull and unimportant, but stories can overcome those perceptions. And I’ve got a great, but sad, story to tell.

It’s just me and the mic and this is episode 274 of the Marketing and Finance Podcast.

Stories are the number one way to promote protection insurance - MAF274

What you’ll hear about in this episode:

  • How an article in the Sunday Times might convince people to ignore life insurance
  • Why financial advice is always important when considering protection insurance
  • Why stories are the best way to promote protection
  • The story of “The Boy in the Manchester United Strip”
  • Let’s get more positive stories out there

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Nigel Bradshaw – Will Big Data Simplify or Complicate Protection Applications? – MPAF69

A recent recurring topic on the MPAF Podcast is the complicated protection underwriting process.

In this episode I talk to Nigel Bradshaw and we debate whether Big Data could make underwriting protection applications simpler.

Or whether it might make it more complicated.

That’s all right here in Episode 69 of the Marketing Protection and Finance Podcast.

Will Big Data Simplify or Complicate Protection Applications

Who is Nigel Bradshaw?

An Actuary, Nigel describes himself as a potent initiator and deliverer or change. He’s worked at Prolific Life and Pensions Ltd and Scottish Provident.

Nigel now works through Redmayne Consulting on actuarial matters, through Mortality Metrics on the delivery of big-data solutions and through Make Sense Partners when developing and running new propositions.

Nigel also helps the family business Distant Shores Au Pairs, which offer 3-12 month placements in China.

Nigel’s Links:

If you enjoyed this episode – Will Big Data Simplify or Complicate Protection Applications? – please leave a comment or a review on iTunes.

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Andrew Wibberley on Risk, Post Codes and Sleepwalking into Preferred Lives Underwriting – MPAF66

Are cheap protection prices in the UK an illusion?

Each provider fights to appear competitive on comparison sites, but one in four or more applicants now face extra premiums after underwriting.

Is that fair?

In the episode I talk to Andrew Wibberley, an underwriting expert with a provider a reinsurance pedigree.

We discuss whether we have sleepwalked into preferred lives underwriting and how far we can take this before it becomes unreasonable. We debate using post codes and whether that will shave more off the headline rate but leave even more people open to paying higher premiums than they were expecting.

That’s all right here in Episode 66 of the Marketing Protection and Finance Podcast.

Copy of MPAF65

Who is Andrew Wibberley?

A law graduate, Andrew has worked as an underwriter for Fortis (Now AIG) and head of underwriting for Swiss Re.

He recently left corporate life to set up Alea Risk, a consultancy aiming to make the purchase of life insurance easier.

Andrew is married to Charlotte Wibberley who appeared on the MPAF Podcast back in Episode 57 talking about virtual assistance and online business management.

Andrew’s links:

If you enjoyed this episode – Andrew Wibberley on Risk, Post Codes and Sleepwalking into Preferred Lives Underwriting – please leave a comment or a review on iTunes. And if you know anyone who would enjoy the show – please share it with them. You can use the buttons below to share on social media.

Don’t miss an episode of the MPAF Podcast – subscribe now.

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