MAF Podcast Archive
Here’s the MAF Podcast Archive with all the past episodes of the Marketing and Finance Podcast.
Each link below takes you to the Show Notes Page for the episode.
Episodes 251 onwards
- Marketing without the hype – why we need a back to basics approach – MAF298
- Why The Apprentice candidates will ALWAYS screw up their marketing tasks – MAF297
- This ancient but simple marketing formula still works now – Monroe’s Motivated Sequence – MAF296
- Don’t fall into the ChatGTP bland, average and mediocre (BAM) trap – MAF295
- Introducing “The Simply Marketing Series” – Strategy versus tactics – MAF294
- Marketing truths that bear repeating – time and time AGAIN – MAF293
- Why simplicity can be a business strategy and how you can invest in it – MAF292
- How financial advice is evolving, using TikTok and targeting Gen Z with Eunicia Peret – MAF291
- When marketing creatives suck – is your strategy to blame? – MAF290
- More than logos and fonts – how to create a strong brand with David O’Hearns – MAF289
- Great creative business ideas – is in-person or online the best way to find them? – MAF288
- Avoid these 6 marketing mistakes – MAF287
- Get rid of complex language and jargon to engage more customers – Web3 included – MAF286
- Fixing the gulf between sales and marketing with Jenny Knighting – MAF285
- The right way to use email lists to grow your business with Rob and Kennedy – MAF284
- How the power of PR has changed in the digital world with Jamie Brownlee – MAF283
- How to stand out as a podcast guest with Kristin Molenaar – MAF282
- NOT the 2022 marketing predictions episode – MAF281
- Creating simple content for complex technology markets with Anu Ramani – MAF280
- Is Meta lipstick on the Facebook pig and what is The Metaverse anyway? – MAF279
- No one had heard of Clubhouse or Twitter Spaces. An important marketing lesson – MAF278
- Don’t compromise on video quality in your content marketing – MAF277
- Why simple is hard and so many things are complicated – time for change – MAF276
- How to put together a remarkable presentation – MAF275
- Stories are the number one way to promote protection insurance – MAF274
- Why we need to dump the word digital from marketing – MAF273
- Using PR to raise the profile of financial advisers with David Wright – MAF272
- The truth about thought leadership with Rachael Kinsella – MAF271
- Video marketing using just a Smartphone with Daryl Cygler – MAF270
- Building Octo Members – a content-based community with Lee Robertson – MAF269
- The future of virtual and in-person events with Erica Maurer – MAF268
- Are SMART goals really dumb goals? – MAF267
- Perfect marketing positioning with Matt Desmier – MAF266
- Is it worth getting into Clubhouse? – MAF264
- Touching the Money Nerve with Bob Wheeler – MAF263
- Conversations that convert with Danny Matthews – MAF262
- How to develop a marketing conscience – MAF261
- How to stand out at virtual online events – MAF260
- Andrew Warner on how Marketing and the Chief Finance Officer can work together – MAF258
- Book Launch: Cats, Mats and Marketing Plans – MAF256
- Robin Cangie on finding and telling your business story – MAF255
- What should our marketing priorities be after lockdown? – MAF254
- Victoria Taylor on theme park thinking and the future of retail and marketing – MAF253
- Philip Courtenay on behavioural and emotional finance – MAF252
- Matthew Woodward: SEO 101 – what it is and how to do it – MAF251
Episodes 201 onwards
- Stephen Knight on the virtual marketing agency drag and drop approach – MAF250
- Presentation tips for online events learned in lockdown – MAF249
- Janine Capaldi on leads from LinkedIn and gaming the algorithm – MAF248
- Elizabeth Jones on exorcising ghosting in business – MAF247
- Neal Schaffer – Is influencer marketing the new PR? – MAF246
- Navid Jafari on using data for insights and how high quality can be simple – MAF245
- John Wall on the truth about artificial intelligence and marketing success – MAF244
- Simple marketing strategy at a time of crisis – MAF243
- Stuart Atkins on why marketing should be matchmaking and not manipulation – MAF242
- Temple Melville: Scotcoin, the Scottish crypto-currency and a simple guide to blockchain and bitcoin – MAF241
- Stephanie Bousley on repaying massive debt and writing about avocado toast – MAF240
- Paola Garbini on leading a global community of businesswomen powered by kindness – MAF239
- Let’s have a coffee and NOT talk about the C-word – MAF238
- Jim Palumbo on integrated service platforms for financial planning firms – MAF237
- David Kilkelly on tips and processes for consistent video content production – MAF236
- Ian Anderson Gray on confident use of live video to promote your business – MAF235
- Daniella Blechner on self-publishing your business book or novel – MAF234
- Angela Davidson on changing the language of protection advice – MAF233
- Ethan Beute on using personalised video to build powerful relationships – MAF232
- Alexandra Galviz on using LinkedIn to build a thought leadership position – MAF231
- What are the 3 power words driving your business in 2020? – MAF230
- Adam Oldfield on marketing automation strategy and success – MAF229
- Why words betray business complexity and how to fight back – MAF228
- Steve Folland – No excuses! Start creating video content for your business – MAF227
- John Kennedy – A US Adviser’s perspective on marketing a financial services business – MAF226
- Louise Graham on listening, self-discovery and human transformation – MAF225
- Clare Josa on acknowledging and ditching imposter syndrome – MAF224
- Why it’s daft to put marketing tactics before strategy – MAF223
- Alison Edgar on better sales and building an entrepreneurial spirit at work – MAF222
- Simple steps to a killer talk or presentation – MAF221
- Nathan Hirsch on developing a marketplace for freelancers and VAs – MAF220
- Cats, mats and marketing plans: The Book – MAF219
- Fighting back against complex crap marketing material – MAF218
- Ian Henderson on new advertising ideas for complicated businesses – MAF217
- Chrys Tan on Facebook Messenger Bots for relationship building, marketing and customer service – MAF216
- Mental health, advertising and the Protection Review Conference 2019 – MAF215
- Do marketers ruin everything they get their hands on? – MAF214
- How do you feel about customer feedback forms? – MAF213
- Greg Konfederak and Kris Krupecki on building a niche financial advice business for Eastern Europeans living in the UK – MAF212
- Integrity in business and marketing: The car accident compensation factor – MAF211
- Paul Avis and David Shearman on productivity, mental health and well-being – MAF210
- Storytelling in business and marketing: The Wineman and the Penguin – MAF209
- Dan Willis on building communities and engaging customers – MAF208
- The power of pop culture in your marketing – MAF207
- Tom Marriott: A punk’s guide to busting digital marketing myths – MAF206
- How on Earth do you start with marketing? – MAF205
- Using simple communications to avoid upsetting customers – MAF204
- Allister Frost on digital, traditional and content marketing strategies – MAF203
- Andre Costa on Advicefront and getting started with new clients – MAF202
- Chris Dayley on disruptive advertising – MAF201
Episodes 151 onwards
- Roger Edwards on Body Combat, writing a marketing book, and achieving a balanced life – MAF200
- Adam Harris on networking, referrals and the “Check-In Strategy” – MAF199
- Lisa Conway-Hughes on the Miss Lolly blog and writing a money book – MAF198
- Andy Couchman on Protection Review and the launch of the I Mark – MAF197
- Review of 2018 and the future of the MAF Podcast – MAF196
- Why simplicity is a universal language and why corporates need to learn it – MAF195
- Shane Closser on the truth about digital technology in financial services – MAF194
- Gwen Merz on Fiery Millennials, financial independence and saving $200k by age 30 – MAF193
- Simone Vincenzi on business purpose strategy and running live events – MAF192
- 3 Ways we can fix broken marketing – MAF191
- Natalie Grassi on running educational workshops for financial adviser clients – MAF190
- How to do simple research on a tight budget – MAF189
- Bella Williams on the Fierce Girl’s Guide to Finance – MAF188
- Competitive Advantage: Is being better good enough? – MAF187
- Chris Budd on Employee Ownership Trusts: A new way to build sustainable businesses – MAF186
- Steve Miller on making your business Uncopyable – MAF185
- Product marketing: Selling the benefits not the features – MAF184
- Jon Covey on goal setting, and developing and communicating your offer – MAF183
- Paul Avis, Natalie Summerson and Bill Eddolls on improving customer experience with underwriting technology – MAF182
- Annoying marketing that makes your blood boil – MAF181
- Nicole Osborne on using video marketing and LinkedIn for customer engagement – MAF180
- Marketing lessons from the Protection Review Conference 2018 – MAF179
- Pete Walter: From TV producer and media consultant to marketing services provider – MAF178
- Building a marketing strategy without using the word strategy – MAF177
- Rodney Hobson on finance writing, crime fiction and avoiding scams – MAF176
- Finessing paradigms and other management speak claptrap – MAF175
- Mollie Burdge on young people in financial services and her goal to be an adviser – MAF174
- Phil Bray on helping financial advisers do marketing and building his own agency – MAF173
- Zero knowledge and the key to simple marketing communications – MAF172
- Andrew Wibberley on going back to big corporate and lessons from self-employment – MAF171
- How to decide if social media is essential to your marketing – MAF170
- Adam Piplica The Singing Paraplanner on blogging, simple finance, and running live events – MAF169
- Lars Kroijer on the truth about hedge funds, demystifying investments and why you can’t beat the markets – MAF168
- Russ Roberts on how economics can help marketing and modern life lessons from historical economists – MAF167
- Robin Powell on evidence-based investing and content marketing in financial services – MAF166
- Alex Cameron on the 3 key themes from Social Media Marketing World 2018 – MAF165
- Dan Abrahams on building FinTech company CurrencyTransfer in Israel start-up hub – MAF164
- Writing the definitive guide to keeping marketing simple – MAF163
- Stuart, Mike and Suzy from Holloway Friendly on new business strategies and paying claims – MAF162
- Natalie Hailey on content ideas for your ideal client, and inspiring future female entrepreneurs – MAF161
- Chris Ducker on “Rise of The Youpreneur” and building your personal brand – MAF160
- Ben Amos on storytelling, strategy and production for video – MAF159
- Debbie Bolton on underwriting, simpler protection and trust – MAF158
- Louise Harnby on self-publishing, marketing strategies and why branding matters – MAF157
- Lyndsay Phillips on content marketing, business planning and beating your inbox – MAF156
- Chris Skinner on FinTech, cryptocurrency and corporate change – MAF155
- Marketing isn’t just about communications – MAF154
- Kate Russell on FinTech and diversity in the workplace – MAF153
- Martin Brooks on giving pitches and presentations with greater impact – MAF152
- Kate Stalter on how cognitive biases affect investment decisions – MAF151
Episodes 101 – 150
- Pete Matthew on building client trust through consistent audio and video content – MAF150
- Gudrun Lauret on creating and repurposing content for professional services – MAF149
- Tim Lewis on social media as a networking strategy – MAF148
- Maria Nedeva from academia to launching The Money Principle blog – MAF147
- Ramin Nakisa on the death of the Alpha Cult: active versus passive investments – MAF146
- Alan and Kathryn Knowles on zombies, gnomes and quirky financial services marketing – MAF145
- Ross Coverdale on getting more comfortable in front of a video camera – MAF144
- Why 280 Twitter characters won’t help keep marketing simple – MAF143
- Corey Poirier on public speaking lessons from stand up and TEDx – MAF142
- Daniel Crosby on behavioural psychology applied to marketing and finance – MAF141
- Emma Thomson on promoting positive protection insurance stories – MAF140
- Andrew Fundell on better business banking – MAF139
- Mark Lee on magic and helping professionals stand out – MAF138
- Jason Hulott on referrals for financial professionals – MAF137
- Paul Avis, Max Marchant and Donna Wray on promoting early intervention services – MAF136
- Laura Pearman on why you need killer headshots for your business and personal brand – MAF135
- Jon Norton on marketing lessons from building a stand-out accountancy brand – MAF134
- Jonathan David Lewis on Brand vs Wild and building resilient businesses – MAF133
- Gina Gardiner on motivating your team and finding excellence – MAF132
- David Ferguson on keeping a start-up culture as your company grows larger – MAF131
- Ken Course on why business development revolves around answering customer questions – MAF130
- Three rules for simple marketing communications and renaming protection insurance – MAF129
- Col Gray on why and how financial professionals should build a brand – MAF128
- Vicky Gunn on marketing planning, hiring experts and brightening up beach huts – MAF127
- Caroline McKenna on financial services marketing lessons from the non-profit sector – MAF126
- Ahmed Khalifa on building WordPress websites and driving traffic to your business – MAF125
- Jonathan Patrick shares marketing lessons from financing start-up businesses – MAF124
- Alex Cameron shares 5 takeaways from Social Media Marketing World 2017 – MAF123
- Andy Philo on Serious Illness Cover and rewards for understanding and improving your health – MAF122
- Helen Wilkie on writing, publishing and marketing your business book – MAF121
- Iona Bain on the Young Money Blog and financial education – MAF120
- Maggie Johnson on virtual assistance, event management and marketing services – MAF119
- Thor Holt on perfecting presentations and pitches and killing confirmation bias – MAF118
- Vishal Pandya on the Society of Mortgage Professionals and the benefits of communities – MAF117
- James Daley on Fairer Finance and raising standards in financial services customer experience – MAF116
- David Smith on using widget technology to improve how insurance is bought and sold – MAF115
- John Espirian on making technical subjects simple, clear and understandable – MAF114
- Malcolm Davidson on using YouTube videos to get mortgage clients – MAF113
- Put content creation at the top of the to-do list in 2017 – MAF112
- Eileen Murphy on CRM and managing multiple relationships – MAF111
- Paul Avis and Scott Rayner on the ROI of group income protection – MAF110
- Coralie Sawruk on why strong leadership is the key to successful change – MAF 109
- Public speaking tips and world-class communication – MAF108
- Melissa Collett on learning from customer complaints Ombudsman style – MAF107
- Jon Pittham on putting personality into business brands – MAF106
- Adviser produced content, the couch test, and engaging our clients – MAF105
- Richard Tubb on productivity tips and not to do lists – MAF104
- Dylis Guyan on how to prospect for new clients – MAF103
- Lesley James on Simplified Money: Financial advice for all, not just the wealthy – MAF102
- Andy Hart on Voyant and mastering financial planning software – MAF101
Episodes 51 – 100
- Michelle Hoskin on building WOWW into your business – MPAF100
- Ali McGill on how a focus on customer experience could transform your business – MPAF99
- John Dashfield on your state of mind and your bottom line – MPAF98
- Neal Cross: Is direct to consumer the key to protection insurance market growth? – MPAF97
- Jeff McMahon on Healthy Lifestyle Hacks for Business Hard Hitters – MPAF96
- Andrew and Pete on Rule Breaking Marketing: Making your FS Brand Stand Out – MPAF95
- Ian Fraser on Writing about RBS the Bank that Broke Britain – MPAF94
- Janet Murray on Mastering PR and Getting your Story into the Media – MPAF93
- Chris Budd on Client Coaching and The Financial Wellbeing Book – MPAF92
- Alan and Kathryn Knowles on Special Risks Protection and Bold Zombie Advertising – MPAF91
- Dickie Armour on Generic Top Level Domain Names, Crime Fiction and Video – MPAF90
- Eleanor Goold from Compliance Manager to Copywriter and Communicator – MPAF89
- Chris Fox on taking the pain out of putting together a strategy – MPAF88
- Alex Cameron on why we can’t ignore Live Streaming Video in our Marketing – MPAF87
- Adam Carolan on Nurturing Young Adviser Talent and Engaging Younger Clients – MPAF86
- Chris Ducker on Mastermind Communities and Personal Branding Fuelling Business Growth – MPAF85
- Danny Matthews on Building Consumer Trust using Social Media – MPAF84
- Why some Companies don’t understand Social Media and how it makes them afraid – MPAF83
- Panacea Adviser on Retirement Choices: The UK’s First Virtual Financial Services Conference -MPAF82
- Susie Colley on PMI, Critical Illness Cover and Going Beyond Expectations – MPAF81
- Chris Marr on Content Marketing, Educating and Communicating without Selling – MPAF80
- Why we must Engage rather than Enrage to Improve Customer Experience – MPAF79
- Mark Loosmore on 7 Ways to use Technology to Improve Client Engagement – MPAF78
- Roy McLoughlin on Pensions Auto Enrolment Challenges, Opportunities and Collaborations – MPAF77
- John Cordray on Live Video, Personal Branding and Stress Free Working – MPAF76
- Colin Gray on How to Launch a Financial Services Podcast MPAF75
- Deborah Turner on Personal Branding, Image and Style – MPAF74
- Alistair Wickens on Totally Digital Businesses – MPAF73
- Marketing Protection and Finance Review of 2015 – MPAF72
- Pete Chadborn on Time Management, Industry Conferences and Why Buy Now is Best – MPAF71
- Sandip Roy-Chowdhury on Short Term Income Protection – MPAF70
- Nigel Bradshaw – Will Big Data Simplify or Complicate Protection Applications? – MPAF69
- What are Your Views on the Future of the MPAF Podcast? – MPAF68
- Ian McKenna on Product Comparisons, Advice and First Class versus Economy – MPAF67
- Andrew Wibberley on Risk, Post Codes and Sleepwalking into Preferred Lives Underwriting – MPAF66
- Stealing with Glee, Video Streaming and Doubling Protection Commission – MPAF65
- Chris Daems on Writing Blogs and Articles that bring in Clients – MPAF64
- Martin Bamford and Pete Matthew: Should You Launch Your Own Financial Services Podcast? – MPAF63
- Johnny Timpson on Protection Engagement, Charities and Collective Industry Initiatives – MPAF62
- Ken Smith on Critical Illness Cover: The USA versus the UK – MPAF61
- Fiona Murphy on Editing Cover Magazine and Pushing Positive Protection Stories – MPAF60
- Tony Horn: Should Distributors Lead Protection Proposition Development? – MPAF59
- Iain Anderson on the Politics of the UK Financial Services Industry – MPAF58
- Charlotte Wibberley on Superman Syndrome Virtual Assistants and Online Business Management – MPAF57
- Protection Payouts UnderwriteMe and Disrupting Markets – MPAF56
- Chris Hitchens on Co-ignition Recruitment and Disrupting Tired Industries – MPAF55
- Phil Lowes gives 10 Health Hacks for Busy Business People – MPAF54
- Rohan Sivajoti on Postcard Planning and Finance for the Partially Sighted – MPAF53
- Holly Mackay on Boring Money Storytelling and Customer Engagement – MPAF52
- Ryan Hanley on Adrenaline Charged Marketing and Content Warfare – MPAF51
Episodes 1 – 50
- Mark Polson on Building Better Stuff and Communicating in a Better Way MPAF50
- Fergus Muirhead: Consumer Insights from a Certified Financial Planner, Writer and Broadcaster – MPAF49
- Steve Casey on Protection on Platforms – MPAF48
- Peter Timberlake on Building a Successful Media Profile – MPAF47
- Sam Chivers on How to Master Web Analytics on Your Website – MPAF46
- Paul Avis on How to Grow Group Life with the Auto Enrolment Land Grab – MPAF45
- Peter Le Beau Bridget Greenwood and Steve Casey Live Update on 7 Families Initiative – MPAF44
- Critical Illness Marathons Claims Stats and Platinum Plating Bureaucracy – MPAF43
- Annabel Brodie-Smith on Investment Company Opportunities Post RDR – MPAF42
- Jonathan Hughes on Protection Think Tanks and Automated Digital Advisers – MPAF41
- Catriona Standingford on Excelling at Financial Services Qualifications – MPAF40
- Jess Wood on Doing Financial Services Recruitment the Right Way – MPAF39
- John Ritchie on Ellipse Auto Enrolment and Workplace Sick Pay – MPAF38
- Christine Husbands on Red Arc and Added Value Services on Protection Products – MPAF37
- Bridget Greenwood on Planning for Social Media Success – MPAF36
- Me and The Mic – The Only Hope for Protection Market Growth is the Social Financial Adviser – MPAF35
- David Worsfold on Digital Communications and Honing Your Presentation Skills – MPAF34
- Tom Conner on the Lessons from the Drewberry Protection Insurance Report 2015 – MPAF33
- Richard Taylor on why Content Marketing is Essential for Financial Services Businesses – MPAF32
- Phil Calvert on IFA Life and Using LinkedIn to Find Clients – MPAF31
- Neil Stanley on Natter and Lessons from Technology Start Ups – MPAF30
- Chris Daems on Auto Enrolment in a Box and The Power of Three – MPAF29
- Eileen Murphy on CRM, Business Processes and Successful Relationships – MPAF28
- Esther Dijkstra on Scottish Widows Protection and Improving Customer Engagement – MPAF27
- David Ferguson on Nucleus Financial and New Financial Business Models – MPAF26
- Annie Shaw and a Journalist’s View of Financial Services and the Future – MPAF25
- Steve Devine on The Protect Association – MPAF24
- Chris Hitchens on Platform People and Military Business Lessons – MPAF23
- Michelle Hoskin on Striving for WOW and Operational Excellence – MPAF22
- Caroline Hawkins on Critical Illness Cover and Business Protection – MPAF21
- Andrew Gething on Changing Underwriting – MPAF20
- John Bloomfield on Effective Marketing for Small Adviser Firms – MPAF19
- Phil Billingham on Compliance and the Future of Financial Advice – MPAF18
- Rhys Williams on Using Clear Language in Financial Services – MPAF17
- Paul Avis on Auto Enrolment for Group Income Protection – MPAF16
- Martin Bamford on Baby Boomers, Video and Creating Standout Content – MPAF15
- Pete Matthew on using Audio and Video to Drive Adviser Leads – MPAF14
- Phil Young on Adviser Lounge and Writing Great Content – MPAF13
- Phil Jeynes on Partial Payments and Serious Illness Cover – MPAF12
- Jeremy Chadwick on Group Optical Health Benefits and Vision Care – MPAF11
- Peter Le Beau on the Seven Families Campaign for Income Protection – MPAF10
- Andy Lopata on Effective Networking and Referrals – MPAF9
- Simon Ryan talks Online Marketing for Advisers – MPAF8
- Lynda Cox on Medical Professionals and Niche Product Development – MPAF7
- Derek Bradley on Panacea Adviser and Online Communities – MPAF6
- Phil Knight on PMI Podcasting and Social media – MPAF5
- Edmund Tirbutt on Financial Media Case Studies and Storytelling – MPAF4
- Alan Lakey on Critical Illness Cover – MPAF3
- Pete Chadborn on Financial Adviser Business Models – MPAF2
- Lucian Camp on Financial Services Advertising – MPAF1
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