Three rules for simple marketing communications and renaming protection insurance – MAF129

In this show, it’s just me and the mic.

Let’s talk about three rules for keeping your marketing communications simple and whether we should find a better way to describe protection insurance.

Welcome to episode 129 of the marketing and finance podcast.

Three rules for simple marketing communications and renaming protection insurance - MAF129

As you know, as well as working as a consultant, I’m also the marketing director of the Protection Review. It’s just under two months until the Conference and Dinner on 19 July. So I’ve been inspired to record this show based on a few protection articles I’ve written recently. So, let’s talk about simple marketing communications.

What you’ll hear about in this episode

  • The three rules of simple marketing communications
    • Always talk in the language of your customer
    • Don’t use jargon, gobbledegook and management speak mumbo jumbo
    • Don’t succumb to the curse of knowledge
  • Whether “financial rescue” is a better way to describe protection

If you enjoyed – Three rules for simple marketing communications and renaming protection insurance – please leave a comment or a review on iTunes.

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David Smith on using widget technology to improve how insurance is bought and sold – MAF115

In this episode, I talk to David Smith from iPipeline.

We chat about how iPipeline are using widget technology to improve how insurance is bought and sold.

Welcome to episode 115 of the Marketing and Finance Podcast.

insurance is bought and sold

What you’ll hear about in this episode

  • How iPipeline come up with ideas and develop them into helpful technology widgets
  • Retaining the human touch even when talking about tech
  • How the supermarket shopping bag tax inspired the “Life Genie” insurance nudge for mortgage brokers
  • Using form technology to give advisers and clients a low hassle way to put plans under trust

Who is David Smith?

David works for iPipeline UK and is responsible for distribution relationships and integrations with iPipeline’s market leading protection platform, annuity service and point of sale technologies.

David’s links:

If you enjoyed – David Smith on using widget technology to improve how insurance is bought and sold – please leave a comment or a review on iTunes.

And if you know anyone who would enjoy the show – please share it with them. You can use the buttons below to share on social media.

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Adviser produced content, the couch test, and engaging our clients – MAF105

Could Adviser produced content be the key to future growth of the UK protection market? Maybe even the whole financial services industry?

And would your policy definitions stand up to “the couch test”? Or survive a mauling on social media?

Welcome to episode 105 of the Marketing and Finance Podcast.

Adviser produced content, the couch test, and engaging our clients - MAF105

What you’ll hear about in this episode

  • How advisers can create videos, audios and publications to engage their clients
  • How everyone carries a mobile TV studio, radio station and virtual assistant in their pockets or bags
  • Could you defend your policy wordings in the glare of the media spotlight?
  • Why we should put policy conditions out on social media for feedback

Today is one of those occasional episodes where it’s just me and the mike, talking about a couple of topics that have recently caught my attention in the financial services market.

I’m going to have a look at adviser produced content. And how we can use social media as a research tool when developing products to avoid future problems.

If you enjoyed – Adviser produced content, the couch test, and engaging our clients – please leave a comment or a review on iTunes.

And if you know anyone who would enjoy the show – please share it with them. You can use the buttons below to share on social media.

Don’t miss an episode of the MAF Podcast – subscribe now.

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