Robin Cangie on finding and telling your business story – MAF255

This week my guest is Robin Cangie.

We chat about how she helps businesses find, craft and tell their stories to better engage their customers.

Welcome to episode 255 of the Marketing and Finance Podcast.

Robin Cangie on finding and telling your business story

What you’ll hear about in this episode:

  • How Robin went from a corporate marketing job to consultancy
  • Her views on why sometimes marketing confuses companies so much
  • Finding the story of a business and crafting and refining it to stand out
  • The difference between stories for companies and “personal brands”
  • How to weave the story throughout the marketing communications mix

Who is Robin Cangie?

Once upon a time, Robin was a marketing executive in the San Francisco tech scene. working for a number of B2B SaaS companies

Now, she helps startups and solopreneurs feel less confused and make better decisions about marketing.

Links:

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Marketing after Covid: What are your priorities?

As we emerge from lockdown are you thinking it’s time to invest in your marketing again?

It’s good that businesses are starting to look at investing in marketing again. But what should your priorities be?

I’ve heard some people say, email. Other say, Facebook ads. Others say, webinars.

In this episode of Marketing Made Simple, let’s grab a coffee and look at those priorities and discuss what might come before all those tactics.

This is the 24th in a series of videos under the “Marketing Made Simple” banner. Please subscribe to my YouTube Channel.

If you enjoyed this episode: Marketing after Covid: What are your priorities? – please share it with your friends and colleagues. You can use the social media share buttons just below.

What should our marketing priorities be after lockdown? – MAF254

As we emerge from lockdown companies are starting to talk about marketing again.

But what should be the priorities that we focus on?

Let’s grab a coffee and talk about it some more.

Welcome to episode 254 of the Marketing and Finance Podcast.

What should our marketing priorities be after lockdown? – MAF254

What you’ll hear about in this episode:

  • Marketing as an investment rather than an expense
  • Reviewing marketing priorities after lockdown
  • Redefining your offer to take account of what has changed
  • Minimum pricing for your offer
  • Setting goals and accountability
  • Marketing communications activity and how it fits with your offer

Links

If you enjoyed – What should our marketing priorities be after lockdown? – please leave a comment or a review on iTunes.

And if you know anyone who would enjoy the show – please share it with them. You can use the buttons below to share on social media.

Don’t miss an episode of the MAF Podcast – subscribe now.

Subscribe on iTunes
Subscribe by RSS Feed
If you like the Podcast please click

Been asked to put together a presentation? Don’t go straight to PowerPoint. Download this free eBook instead.