Gina Gardiner on motivating your team and finding excellence – MAF132

This week my guest is Gina Gardiner.

After a skiing accident left her with a progressive disability she’s gone on to build top performing teams in schools and now, businesses.

We talk about finding the gift in every challenge you face, motivating your team and finding excellence.

Welcome to episode 132 of the Marketing and Finance Podcast.

Gina Gardiner on motivating your team and finding excellence - MAF132

What you’ll hear about in this episode

  • Finding the gift in every challenge you face
  • Looking for the catalyst for change
  • Letting the team take responsibility for their own emotional and physical state
  • How to model by example, set clear, explicit, shared and expectations
  • Finding what better looks like and achieving the excellence missing in most organisations

Who is Gina Gardiner?

As an inspirational speaker, corporate business coach and executive life coach, Gina works with emergent, middle and senior managers, and their teams, to help people fulfil their personal and professional potential.

Whether it’s helping to develop confidence, leadership, or empowering individuals to see themselves as the solution, Gina’s 30 years of experience in the development of leadership has shown her that with the right perspective on life, there are ways and means of achieving your goals.

Gina’s Contact links:

If you enjoyed – Gina Gardiner on motivating your team and finding excellence – please leave a comment or a review on iTunes.

And if you know anyone who would enjoy the show – please share it with them. You can use the buttons below to share on social media.

Don’t miss an episode of the MAF Podcast – subscribe now.

Subscribe on iTunes     Subscribe by RSS Feed

If you like the Podcast please click

Sign up for Marketing and Finance bulletins and get your free Business Writing Tips eBook right here!

Speaking at CMALive17 the best marketing conference in the world – RogVLOG – 12

I thought the Content Marketing Academy Conference in 2016 was the best marketing conference I’d been to in a career spanning 25 years.

But CMALive17 topped it.

And this year I was delighted founder, Chris Marr asked me to speak at the event. What an honour.

Join me in Edinburgh, at the incredible Hub venue. Soak in the atmosphere. Check out the superb line-up of speakers from around the world.

Here’s a list of the speakers. You’ll recognise a few who’ve been guests on the Marketing and Finance Podcast.

  • Chris Ducker
  • Col Gray and Ross Coverdale
  • Yva Yorston
  • Stefan Thomas
  • Sharon Menzies
  • Doug Kessler
  • Cara MacKay
  • Erika Napoletano
  • Mark Schaefer
  • Pam Laird
  • Janet Murray
  • Karen Reyburn
  • George B Thomas
  • Danielle Sheridan
  • Marcus Sheridan

At CMALive they make the guests feel as important as the speakers and you can learn just as much in the networking breaks and the socials by talking to your peers.

Now it’s your turn:

I loved being a guest and speaking at CMALive. Were you at there? Let me know what you thought. Are you going again in 2018?

Speaking at CMALive17 the best marketing conference in the world - RogVLOG - 12

David Ferguson on keeping a start-up culture as your company grows larger – MAF131

This week my guest is David Ferguson from Nucleus.

I interviewed David as part of my preparation for my recent speech at Content Marketing Academy Live 2017. The talk was about keeping marketing simple as you grow from start-up to big company.

Nucleus has done this and David gave me some great tips which I weaved into my presentation. Listen to all of David’s ideas in this great chat.

Welcome to episode 131 of the Marketing and Finance Podcast.

David Ferguson on keeping a start-up culture as your company grows larger - Marketing and Finance Podcast Episode 131

What you’ll hear about in this episode

  • How to “Think big. Act small. Be humble.”
  • Keeping your marketing simple no matter how large your company grows
  • How to avoid compliance complexity in regulated industries
  • Putting together sensible social media practices
  • Using content and live events to engage with your customers

Who is David Ferguson?

After spending time as a trainee actuary with Life Association of Scotland before stints with Ivory & Sime, Scottish Life International and strategic consultancy The Abacus, David started Nucleus Financial. In 2016 the Scottish Government appointed David as one of their FinTech envoys for Scotland.

Nucleus is based a stone’s throw from where I used to work at Bright Grey, and indeed we’ve swapped marketing and cultural ideas over the years.

David is a prolific user of social media and a frequent media commentator.

David’s Contact links:

If you enjoyed – David Ferguson on keeping a start-up culture as your company grows larger – please leave a comment or a review on iTunes.

And if you know anyone who would enjoy the show – please share it with them. You can use the buttons below to share on social media.

Don’t miss an episode of the MAF Podcast – subscribe now.

Subscribe on iTunes     Subscribe by RSS Feed

If you like the Podcast please click

Sign up for Marketing and Finance bulletins and get your free Business Writing Tips eBook right here!