3 power words to drive business in 2019

Inspire. Entertain. Teach.

These are the 3 words I’ve chosen to guide my business in 2019.

Welcome to Marketing Made Simple. So what’s with the 3 words? It’s a little exercise I picked up back in 2010. I’m not sure who started it, but I associate it most with famous marketers, Mitch Joel and Chris Brogan.

Every year I come up with three words that will drive my business and what I do in the year ahead.

In this video, let’s talk about why I’ve chosen, inspire, entertain and teach and how this fits with my goals to speak on more stages, produce more videos and finish my book.

The words are also integral to my personal definition of content marketing.

“Creating stuff that inspires, entertains and teaches people to know like and trust you enough to do business with you.”

What are your three words for 2019?

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This is the 7th in a new series of videos under the “Marketing: Made Simple” banner. I’ve been doing marketing tips videos for a while but putting them out under the title, Marketing and Finance TV. Whilst this title works for my podcast, I rarely talk about finance subjects in my videos. So it makes sense to focus on keeping marketing simple. Fighting the BS and the complexity. Marketing: Made Simple!

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The Wineman and the Marketer – speaking at Youpreneur Summit 2018 – RogVLOG36

I was delighted when Chris Ducker invited me to be a speaker on his stage at the second Youpreneur Summit Conference in November 2018.

A year earlier, I attended the first event as a guest and decided I’d love to be on that stage.

I pitched an idea to Chris and he said, “Yes.”

In this episode of RogVLOG you can hear snippets of my “Engage Don’t Enrage: Fixing Broken Marketing” speech which has since become known as the “John the Wineman” talk.

I knew the story was a powerful one, but even I didn’t expect all the amazing feedback from the guests.

Let’s go to the Queen Elizabeth II Centre in Westminster, London and suck in the atmosphere of this amazing venue.

See the stage set.See the complete complement of speakers.Listen to the three reasons why marketing is broken and what we need to do to fix it.

If you want to hear the full story of John the Wineman, please get in touch. I’d love to deliver the speech at your conference.

What an absolute pleasure to share a stage with such an awesome line up of speakers:

  • Chris Ducker
  • Carrie Wilkerson
  • Luria Petrucci
  • Jessica Lorimer
  • Dale Beaumont
  • Jadah Sellner
  • Greg Hickman
  • Antonio Centeno
  • Jenny Flintoft
  • Anissa Holmes
  • Andrew and Pete
  • Jay Baer
  • Joanne Sweeney
  • Kelly Baader

Now it’s your turn:

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The Wineman and the Marketer - speaking at Youpreneur Summit 2018 - RogVLOG36

Review of 2018 and the future of the MAF Podcast – MAF196

In this episode I look back at what’s been happening in 2018.

And have a little think about the future of this podcast.

Welcome to episode 196 of the Marketing and Finance podcast.

What you’ll hear about in this episode

  • The talks I’ve given in 2018 across the UK and Europe
  • The Fighting Complexity in Marketing (aka “The Cat Sat on the Mat”) talk
  • The Engage Don’t Enrage (aka “The John the Wineman”) talk
  • My favourite episodes of the year
  • Looking for your feedback on the future direction of the Marketing and Finance Podcast


Here are the 2018 episodes I talked about – please do go and check them out.

If you enjoyed – Review of 2018 and the future of the MAF Podcast – please leave a comment or a review on iTunes.

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