Janine Capaldi on leads from LinkedIn and gaming the algorithm – MAF248

My guest this week is Janine Capaldi, an expert in LinkedIn lead generation.

We talk about using LinkedIn to grow your business and some of the myths and truths about the LinkedIn algorithm.

Welcome to episode 248 of the Marketing and Finance Podcast.

Janine Capaldi on leads from LinkedIn and gaming the algorithm - MAF248

What you’ll hear about in this episode:

  • How Janine built a marketing coaching and lead generation business with her husband, Jamie
  • Leads from LinkedIn, the dos and don’ts
  • The “link in a post trick” (that’s now changed)
  • Whether to use generic or personal connection requests
  • Posts, articles, newsletters and live video on LinkedIn – which works best?

Who is Janine Capaldi?

Janine is a qualified coach working with Business Owners & Organisations to help them grow their businesses by generating leads & high-value relationships using social media.

More specifically, using LinkedIn..

Her mission is to help people take advantage of the huge opportunity social media brings and to move away from the mentality of using social media for the sake of it.

Links:

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How to add CHAPTERS to your YouTube videos – Marketing Made Simple 21

Have you seen the new YouTube Chapter Timestamp option?

It lets you chunk your video into separate segments each with its own title.

It’s easy and quick to do and it’ll make your videos more engaging and more accessible.

In this episode of Marketing Made Simple, let’s grab a coffee and talk about how to add chapters to your YouTube videos using this new feature. It’s easy and quick to do and it’ll make your videos more engaging and more accessible.

This is the 21st in a series of videos under the “Marketing Made Simple” banner.

If you enjoyed this episode: How to add CHAPTERS to your YouTube videos – please share it with your friends and colleagues. You can use the social media share buttons just below.

add CHAPTERS to your YouTube videos

Elizabeth Jones on exorcising ghosting in business – MAF247

This week my guest is copywriter, Elizabeth Jones.

We talk about how she grew her business and the phenomenon of business ghosting and how to deal with it.

Welcome to episode 247 of the Marketing and Finance Podcast.

Elizabeth Jones on exorcising ghosting in business - MAF247

What you’ll hear about in this episode:

  • Making the leap from corporate to a business owner
  • Copywriting and content marketing
  • What is business ghosting and is it ever acceptable
  • What to do if you submit a proposal and get ghosted
  • Tactics for preventing ghosting from happening and how to deal with it when it does
  • Engaging with prospects and clients to build strong relationships.

Who is Elizabeth Jones?

Elizabeth Jones is a freelance writer who helps fintech and SaaS companies distil their complex technical messages into easily digestible content and copy.

From big names to up-and-comers, she’s worked with a range of clients to significantly grow their revenue, sharpen their marketing message, and establish their own distinctive tone of voice.

Elizabeth lives in Westminster, Maryland with her spouse, kids, cats, dogs, and five pernickety hens.

Links:

If you enjoyed – Elizabeth Jones on exorcising ghosting in business – please leave a comment or a review on iTunes.

And if you know anyone who would enjoy the show – please share it with them. You can use the buttons below to share on social media.

Don’t miss an episode of the MAF Podcast – subscribe now.

Subscribe on iTunes
Subscribe by RSS Feed
If you like the Podcast please click

Been asked to put together a presentation? Don’t go straight to PowerPoint. Download this free eBook instead.