Why simple is hard and so many things are complicated – time for change – MAF276

This week, let’s talk about keeping things simple in a complicated world.

Why simple is hard and why so many things are complicated.

It’s just me and the mic and this is episode 276 of the Marketing and Finance Podcast.

Why simple is hard and so many things are complicated - time for change - MAF276

What you’ll hear about in this episode:

  • Why simple is hard and why so many things are complicated
  • Is simple more engaging for customers?
  • The “Masterchef Australia” example
  • Re Amber Green and the Covid travel restrictions
  • How complexity diverts attention from benefits to features
  • What you can do to simplify your products, services, processes and language

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Links

If you enjoyed: Why simple is hard and so many things are complicated – time for change – please leave a comment or a review on iTunes.

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Why we need to dump the word digital from marketing – MAF273

This week, let’s talk about dropping the word digital.

Stop talking about digital marketing and start talking about marketing again. It may seem like a subtle difference but it’s essential for the future of the profession.

It’s just me and the mic and this is episode 273 of the Marketing and Finance Podcast.

Why we need to dump the word digital from marketing - MAF273

What you’ll hear about in this episode:

  • How “digital” has revolutionised how companies and brands deliver communications messages to customers
  • Why it’s available to businesses of all budgets
  • How “digital” has affected the other elements of the marketing mix
  • Has the focus on communications tactics devalued the marketing profession
  • How we started talking less about research, products and price and more about SEO, clicks and likes
  • Should we just talk about marketing again, without the word “digital” in front of it?

Want to support the show? Click the link below and buy me a coffee!

Links

If you enjoyed: Why we need to dump the word digital from marketing – please leave a comment or a review on iTunes.

And if you know anyone who would enjoy the show – please share it with them. You can use the buttons below to share on social media.

Don’t miss an episode of the MAF Podcast – subscribe now.

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If you like the Podcast please click

Using PR to raise the profile of financial advisers with David Wright – MAF272

This week, let’s talk about using PR to raise the profile of financial advisers.

My guest is David Wright.

And this is episode 272 of the Marketing and Finance Podcast.

Using PR to raise the profile of financial advisers with David Wright - MAF272

What you’ll hear about in this episode:

  • David’s background and how he became involved in marketing for financial advisers
  • The power of PR and telling stories that make a difference
  • How to overcome the confirmation bias that paints a poor picture of financial services
  • Avoiding advertorials and focusing on real-life case studies
  • The process M&O Marketing use to turn financial advisers into successful spokepeople

Who is David Wright?

David Wright is Executive Director of Practice Development at M&O Marketing Inc. He helps financial advisers scale their business and produce a greater experience from start to finish.

Want to support the show? Click the link below and buy me a coffee!

Links

If you enjoyed – Using PR to raise the profile of financial advisers with David Wright – please leave a comment or a review on iTunes.

And if you know anyone who would enjoy the show – please share it with them. You can use the buttons below to share on social media.

Don’t miss an episode of the MAF Podcast – subscribe now.

Subscribe on iTunes
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If you like the Podcast please click