Conversations that convert with Danny Matthews – MAF262

This week, let’s talk about conversations that convert. A problem solving approach to business design.

My guest is Danny Matthews.

And this is episode 262 of the Marketing and Finance Podcast.

Conversations that convert with Danny Matthews – MAF262

What you’ll hear about in this episode:

  • How Danny moved on from his online mortgage startup
  • The power of stories in financial services
  • Does the financial services industry stifle creativity because it’s a complex, almost, academic profession?
  • Problem solving approach to brand design
  • Conversations that convert and the impact statement alternative to the “elevator pitch”

Who is Danny Matthews?

The last time Danny appeared on the show he was a financial adviser who’d just launched an online mortgage sourcing application.

Since then, he’s realised a life long dream to build a business around design and now helps businesses find their unique competitive advantage.

Want to support the show? Click the link below and buy me a coffee!

Links

If you enjoyed – Conversations that convert with Danny Matthews – please leave a comment or a review on iTunes.

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How to develop a marketing conscience – MAF261

In the last show of 2020, let’s talk about developinga marketing conscience.

The mark of marketing integrity.

Welcome to episode 261 of the Marketing and Finance Podcast.

How to develop a marketing conscience

What you’ll hear about in this episode:

  • Looking back at 2020 virtual events
  • The Cats, Mats and Marketing Plans book
  • A real story of “The Couch Test”
  • Experiences appearing on TV to defend Big Corporate
  • Integrity and a marketing conscience

Want to support the show? Click the link below and buy me a coffee!

Links

If you enjoyed – How to develop a marketing conscience – please leave a comment or a review on iTunes.

And if you know anyone who would enjoy the show – please share it with them. You can use the buttons below to share on social media.

Don’t miss an episode of the MAF Podcast – subscribe now.

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If you like the Podcast please click

Been asked to put together a presentation? Don’t go straight to PowerPoint. Download this free eBook instead.

How to stand out at virtual online events – MAF260

Virtual events will be the norm for the foreseeable future.

How can you stand out when presenting at a virtual event?

Let’s grab a coffee and talk about it some more.

Welcome to episode 260 of the Marketing and Finance Podcast.

How to stand out at virtual online events – MAF260

What you’ll hear about in this episode:

  • How not to be a standard Zoom presenter
  • Treating a virtual event as you would a real-life event when it comes to preparation
  • Video and audio ideas to make you look and sound good on camera
  • Ideas for mixing live video with pre-recorded video
  • How to make slides work with your video presentation
  • Example stories from all live, combo live and pre-recorded and all pre-recorded events

Links

If you enjoyed – How to stand out at virtual online events – please leave a comment or a review on iTunes.

And if you know anyone who would enjoy the show – please share it with them. You can use the buttons below to share on social media.

Don’t miss an episode of the MAF Podcast – subscribe now.

Subscribe on iTunes
Subscribe by RSS Feed
If you like the Podcast please click

Been asked to put together a presentation? Don’t go straight to PowerPoint. Download this free eBook instead.