Fighting back against complex crap marketing material – MAF218

There’s some shocking, bloated copy out there on websites and in corporate marketing material.⁣ ⁣

Stuffed full of pompous words, passive sentences, jargon, legalese and management-speak cliches.⁣ ⁣

Why do companies let this happen? Let’s grab a coffee and talk about it some more.

Welcome to episode 218 of the award-winning Marketing and Finance podcast.

Fighting back against complex crap marketing material - MAF218

What you’ll hear about in this episode

  • News media calling out companies using complex and bloated language
  • The 4 reasons why companies end up infesting their marketing material with complex crap
  • How to put together simple and engaging marketing material
  • Three rules for keeping marketing simple

Links

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Do marketers ruin everything? Marketing Made Simple video.

Do marketers ruin everything they get their hands on?

The evidence suggests yes.

Along comes a new platform or social media app and before you know it it’s a torrent of marketing broadcasts and adverts. Eventually, people will either move elsewhere or try and find a way to block the broadcasts and adverts.

But it doesn’t need to be that way.

In this episode of Marketing Made Simple let’s look at how we can engage and not enrage our customers when a new app or platform comes along.

There’s one very simple rule to follow.

Did you enjoy this video? Please subscribe to my YouTube Channel right here.

This is the 11th in a new series of videos under the “Marketing: Made Simple” banner. I’ve been doing marketing tips videos for a while but putting them out under the title, Marketing and Finance TV. Whilst this title works for my podcast, I rarely talk about finance subjects in my videos. So it makes sense to focus on keeping marketing simple. Fighting the BS and complexity. Marketing: Made Simple!

If you enjoyed this episode: Do marketers ruin everything? – please share it with your friends and colleagues. You can use the social media share buttons just below.

Do marketers ruin everything? Marketing Made Simple video.

Zap the Marketing Invaders: Fight against annoying marketing

Many people find marketing annoying.

And even marketers, as consumers, think marketing is annoying.

They don’t like intrusive adverts that interrupt their favourite TV shows. They don’t like being bombarded by spam email.

And then there are those video pop-ups, particularly on news media websites that invade your screen and you have to ZAP them like space invaders.

In this video, I discuss what we need to do to stop annoying our customers.

So let’s grab a coffee and get right into the video.

Did you enjoy this video? Please subscribe to my YouTube Channel right here.

This is the 10th in a new series of videos under the “Marketing: Made Simple” banner. I’ve been doing marketing tips videos for a while but putting them out under the title, Marketing and Finance TV. Whilst this title works for my podcast, I rarely talk about finance subjects in my videos. So it makes sense to focus on keeping marketing simple. Fighting the BS and complexity. Marketing: Made Simple!

If you enjoyed this episode: Zap the Marketing Invaders: Fight against annoying marketing – please share it with your friends and colleagues. You can use the social media share buttons just below.

Zap the Marketing Invaders: Fight against annoying marketing