Alan and Kathryn Knowles on zombies, gnomes and quirky financial services marketing – MAF145

This week on the show my guests are Alan and Kathryn Knowles.

We talk about how they became an award winning specialist financial adviser firm by using zombies, gnomes and advent calendars to create some quirky marketing campaigns.

Welcome to episode 145 of the Marketing and Finance Podcast.

What you’ll hear about in this episode

  • How Alan and Kathryn developed a niche focusing on people who find it difficult to get protection insurance
  • Dealing with clients individually and taking referrals from other financial advisers
  • How Kathryn comes up with the ideas for marketing campaigns based on popular culture
  • Trying to make boring insurance a little more engaging and more about planning
  • Why content rather than in your face promotion leads to better engagement with customers

Who are Alan and Kathryn Knowles?

Alan and Kathryn  run Cura Financial Services Ltd which is the holding company for the Special Risks Bureau.

Based in North Yorkshire they won Best Protection Intermediary at the Money Marketing Awards in June 2017. More recently, at the Cover Magazine Awards 2017 in October, they were Highly Commended in the Best Promotion by an Intermediary category and won Best Specialist Intermediary.

Links:

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Why 280 Twitter characters won’t help keep marketing simple – MAF143

This week it’s just me and the mic.

And I’m going to talk about keeping things simple.

Twitter have just announced a trial to increase the size of a tweet from 140 to 280 characters. The world’s already flooded with complexity, bureaucracy, management speak mumbo jumbo and gobbledegook. Do we really need a social media famed for its brevity and simplicity to suddenly offer us the ability to be more complex?

Welcome to episode 143 of the Marketing and Finance Podcast.

Why 280 Twitter characters won't help keep marketing simple - MAF143

What you’ll hear about in this episode

  • Why it’s important to keep your marketing simple so you engage with your customers
  • How Twitter helps create a discipline for brevity
  • The three rules for cutting out the marketing BS
  • Why Twitter shouldn’t double the size of its tweets

Links 

If you enjoyed – Why 280 Twitter characters won’t help keep marketing simple please leave a comment or a review on iTunes.

And if you know anyone who would enjoy the show – please share it with them. You can use the buttons below to share on social media.

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Jonathan Patrick shares marketing lessons from financing start-up businesses – MAF124

In this episode, I talk to Jonathan Patrick.

With a marketing background and a long career of financing start-ups, he shares some great marketing lessons from working with those new businesses.

Welcome to episode 124 of the Marketing and Finance Podcast.

Jonathan Patrick shares marketing lessons from financing start up businesses

What you’ll hear about in this episode

  • How focussing on the theoretical rather than the practical can weaken a marketing approach
  • Conducting research without leading the customer
  • Putting together a strategy before jumping straight into the tactics
  • The “release early and often” mentality and the importance of refining your offer
  • Pitch decks win financial backing and can help keep marketing simple

Who is Jonathan Patrick?

Jonathan is a former financial adviser and C-level finance executive turned strategic consultant with more than 20 years of experience and proven results.

He’s a former start-up founder of GoGrabLunch.com and FeasibleFunding.com.

Jonathan is also a former professional mixed martial artist and undefeated in his weight class.

Jonathan’s Links:

If you enjoyed – Jonathan Patrick shares marketing lessons from financing start-up businesses  – please leave a comment or a review on iTunes.

And if you know anyone who would enjoy the show – please share it with them. You can use the buttons below to share on social media.

Don’t miss an episode of the MAF Podcast – subscribe now.

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