Roger

All articles by Roger

 

Gudrun Lauret on creating and repurposing content for professional services – MAF149

On the podcast this week, my guest is Gudrun Lauret. We talk about creating and, most important, repurposing content, for professional services businesses and entrepreneurs. Welcome to episode 149 of the Marketing and Finance Podcast. What you’ll hear about in this episode Gudrun’s career from journalistic beginnings to building her own copywriting business What people really want to know about mortgage brokers, financial advisers and other professional service providers Turning client questions into blogs, articles, podcasts and videos How to come up with content which will engage your clients Repurposing your content whether your starting point is a live video or a written blog How to boost your content and attract traffic to your website Who is Gudrun Lauret? Gudrun helps businesses make the most of their podcasts, vlogs and webinars with her transcription and repurposing services. She turns them into blogs, quotable soundbites and more. She also writes blogs and bespoke copy for successful entrepreneurs who recognise the importance of original, well-written communications. Gudrun is passionate about writing and builds on her years of experience to produce the words to allow companies to clearly and effectively share their messages. Links: Connect with Gudrun on LinkedIn Follow Gudrun on Twitter Visit Gudrun’s website – making your content marketing work harder and better The Well-Fed Writer: Financial Self-Sufficiency as a Commercial Freelancer in Six Months or Less by Peter Bowerman The 4 Hour Work Week by Tim Ferris If you enjoyed – Gudrun Lauret on creating and repurposing content for professional services – please leave a comment or a review on iTunes. And if you know anyone who would enjoy the show – please share it with them. You can use the buttons below to share on social media. Don’t miss an episode of the MAF Podcast – subscribe now.      
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Top take aways from Youpreneur Summit 2017

I’ve just come back from 2 days in London at the first Youpreneur Summit. Organised by online business coach Chris Ducker, this two-day event was a combination of high octane presentations, mastermind groups and networking. In this short video, I’ve pulled together one take away from each of the speakers, including: John Lee Dumas Mark Asquith Joanna Penn Amy Schmittauer Colin Gray Matthew Kimberley John Jantsch Janet Murray Carrie Green Mike Morrison Russell James Pat Flynn What an event. Great to meet up with old friends and make many new ones, and to catch up with Youpreneur members in real life. The masterminding groups and networking opportunities were as important as the keynote speeches. Now it’s your turn: If you were at Youpreneur Summit 2017 – what was your main take away? Did you enjoy this video? Please subscribe to my YouTube Channel right here. If you enjoyed this episode of Marketing and Finance TV – Top take aways from Youpreneur Summit 2017 – please share it with your friends and colleagues. You can use the social media share buttons just below.
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Social Media Warriors Podcast featuring Roger Edwards

I’m a “Social Media Warrior”. I’ve never claimed to be an expert in social media or, heaven forbid, a guru. How can you be when the world changes so quickly. But I like Social Media Warrior. My friend and fellow keynote speaker, Phil Calvert, just launched his Social Media Warriors Podcast and I’m delighted to feature in episode 6. You can listen to the show by clicking below. This is what Phil has to say: In the 6th edition of the Social Media Warriors Podcast we meet Roger Edwards. Roger comes from Edinburgh in Scotland and is a highly experienced marketer, having had his hands on substantial budgets during his life in the corporate world. Today he specialises in keeping things simple, and has a compelling dislike for bloated processes, mumbo jumbo language and business jargon. As a qualified exercise class and yoga teacher, Roger’s also been known to ask his clients to take off their ties and put on their trainers – taking their fitness, as well as their marketing, to the next level. Oh, and he’s a prolific podcaster too… I had a great time talking to Phil on the Social Media Warriors Podcast. We riffed on progressive rock, Genesis and Magnum the bands, fighting complexity in marketing, and using content to get people to trust you. Now it’s your turn: Visit the Social Media Warriors Podcast Page
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Exploding projectors, presentation segments and World Class Communication – WCCLive17

BANG! The screen went dark and my presentation style changed forever. That was 15 years ago. I was a prolific public speaker. Speaking at conferences all over the UK and in Europe. I’ve been getting back into speaking in a big way in the last 18 months after taking a break for a few years. In 2017, people have enjoyed my “Fighting Complexity in Marketing” talk at CMA Live in Edinburgh, Talking Point of Business in Newcastle and Network 2.0 in Montenegro. It’s an exciting time. But two experiences in my speaking career profoundly changed the way I present now. The day the projector lamp went “BANG” and World Class Communication (WCCLive) with Marcus Sheridan. An annual 2-day event in Edinburgh, WCCLive helps speakers develop, improve and become, literally, world class. In fairness, it’s not just an event for speakers. WCCLive can help you in all areas of communication. Workshops. Managing staff. Team meetings. Even how you communicate with friends and family. This week organiser, Chris Marr, and Marcus invited me back to WCCLive as a guest to share my experiences. I stood in front of the students, in the incredible Lyceum Theatre in Edinburgh and told them my story. I started by asking them what is the first thing they do when asked to put together a presentation? One person said they panic! Another told of how he draws a mind map. Other said they moved their mouse pointer towards PowerPoint. That was me 15 years ago. Death by PowerPoint If my boss came over and said, “I need you to put together a presentation on the top 5 advantages of our product line”, I’d click on PowerPoint. If someone asked me to deliver a speech at a local business event, I’d go straight to PowerPoint. It’s what most
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Tim Lewis on social media as a networking strategy – MAF148

My guest on the show this week is Tim Lewis. We talk how you can use social media and content, such as blogs and live video, to grow your business network. Welcome to episode 148 of the Marketing and Finance Podcast. What you’ll hear about in this episode Avoiding the “spray and pray” approach to networking Social media and content allow a new type of networking The power of twitter chats People underestimate the power of commenting on blogs and videos for making contacts How other people’s content can act as a network enabler Who is Tim Lewis? With over 18 years experience in IT development and management in Financial Services Industry, Tim’s now working in the world of writing fiction and publishing. He’s managing director of Stoneham Press, has published fiction on Amazon and helps other self-publishers. Tim is the host of the Being Self Published Podcast. He’s writing a book about how to use social media and content to build business networks – using social media to get ahead by “being you”. Links: Connect with Tim on LinkedIn Follow Tim on Twitter Visit Tim’s website – Stoneham Press Listen to the Begin Self-Publishing Podcast Unscripted – Life, Liberty, and the Pursuit of Entrepreneurship by MJ DeMarco If you enjoyed – Tim Lewis on social media as a networking strategy – please leave a comment or a review on iTunes. And if you know anyone who would enjoy the show – please share it with them. You can use the buttons below to share on social media. Don’t miss an episode of the MAF Podcast – subscribe now.       Sign up for Marketing and Finance bulletins and get your free Business Writing Tips eBook right here!
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The key to financial services: Be simpler, more human and braver

Be simpler. Be more human. And be braver. These are the concepts everyone in the UK protection market needs to adopt to be successful in future according to speakers at this summer’s Protection Review Conference. Simpler is obvious. Well known campaigner for plainer English in financial services, Rhys Williams of Quiet Room suggested we need less complicated products. Easier to understand marketing and policy material. And quick navigable straight through processes. Being more human needs product providers to show more empathy with customers, particularly at claims stage. Empathy expert Alasdair McGill described better methods of communications to make the customer experience for bereaved people better in such difficult circumstances. And being braver meant exploring new product models, challenging established ones and pushing the boundaries with underwriting. Jackie Leiper from Scottish Widows looked at some of the innovations from different insurance markets and the lessons we could learn. There is evidence of all this starting to happen. AIG Life’s critical illness product, Key 3, is a good example of making things simple. The 7 Families income protection campaign proves the power of using video to tell the stories of people affected by illness. That’s a more human touch. It’s harder to find examples of protection companies being braver however. Another common thread discussed by the panel that followed these speakers was the need for the industry to better engage with younger people. Journalist Iona Bain, founder of the Young Money Blog put forward some interesting views on the communications challenges involved. In the days after the conference, I found myself thinking more and more about young people and protection. I wished we’d had more time to explore some of the issues Iona raised. Millennials? I went away and started looking for companies in other industries that had looked at specifically marketing a
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Maria Nedeva from academia to launching The Money Principle blog – MAF147

My guest this week is business school professor, Maria Nedeva. We talk about her academic career and how it led her to launch The Money Principle blog where she helps people to grow income, eliminate debt, build wealth and love their lives. Welcome to episode 147 of the Marketing and Finance Podcast. What you’ll hear about in this episode The four pillars of the Game of Wealth Igniting the spark of curiosity in young people about money How to refocus from teaching to learning How massive personal debt led to Maria deciding to launch The Money Principle blog Why baby boomers might be a better obsession for marketers than millennials Who is Maria Nedeva? Maria is Professor of Science and Innovation Dynamics and Policy at the Manchester Business School. She teaches students about innovation, policy and creativity and talks to Prime Ministers about how best to spend the science budget of their countries. Massive consumer debt motivated her to learn all about personal finance and she launched The Money Principle to help people grow their income, eliminate debt, build wealth and most importantly love their lives. Links: Connect with Maria on LinkedIn Follow Maria and Money Principle on Twitter Visit the Money Principle website The Subtle Art of Not Giving a F*ck: A Counter intuitive Approach to Living a Good Life If you enjoyed – Maria Nedeva from academia to launching The Money Principle blog – please leave a comment or a review on iTunes. And if you know anyone who would enjoy the show – please share it with them. You can use the buttons below to share on social media. Don’t miss an episode of the MAF Podcast – subscribe now.       Sign up for Marketing and Finance bulletins and get your free Business Writing Tips eBook right here!
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Speaking at Network Conference and chilling in Montenegro – RogVLOG17

Fancy a trip to Montenegro? This transports you into the energy and atmosphere of the Network Marketing Conference 2017 in Podgorica. And takes you on a trip around the stunning sights of the beautiful country of Montenegro. See behind the scenes of the conference and watch snippets of some of the amazing speakers. Then let’s travel to see the beautiful Ostrog Monastery high up in the Montenegrin mountains. We finish with a visit to the Lipovac Winery nestled on the slopes of another stunning mountain. The organisers of the conference, the guests and the speakers created such an unforgettable experience. I hope the vlog captures how special this weekend turned out to be. As a speaker, I enjoyed a dinner with the other speakers the first night. A lovely hotel room. A cocktail party with the conference guests. And of course the trip around the Montenegrin countryside. Thank you Vedrun, Tamara, Adrijana and Dragana for your amazing hospitality. And it was a pleasure to share a stage with such a great set of speakers. Monique Blokzyl Elise Quevedo Melanie Martins Kate Russell Miroslav Varga Lazar Dzamic Boris Vujicic Vladimir Vulic Darko Ivanavic Erik Meijer Jeremy Abbett Thanks to Jeremy Abbett for letting me use some of his drone footage. Visit Jeremy’s website here. Watch to the end for a few bloopers! Your turn: If you enjoyed the VLOG please share with your friends. Get in touch if you’d like me to speak at your next event. Please click here to subscribe to my YouTube Channel.
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Ramin Nakisa on the death of the Alpha Cult: active versus passive investments – MAF146

This week on the show my guest is Ramin Nakisa. We chat about active versus passive investment strategies and the death of what Ramin describes as “The Alpha Cult”. Welcome to episode 146 of the Marketing and Finance Podcast. What you’ll hear about in this episode Why the belief active investments can consistently out-perform markets is known as “The Alpha Cult” The difference between Alpha and Beta – active and passive How the US is ahead of the UK in its attitude to these approaches The role of the independent financial adviser as a teacher and financial coach The investment philosophies of Jack Bogle and The Vanguard Group Who is Ramin Nakisa? Ramin is co-founder of Pension Craft Ltd. He specialises in investment research and strategy with a focus on producing actionable, global cross-asset allocation ideas to maximise return while managing risk. He focuses on an analytical and fundamental approach to investment. Ramin has outstanding cross-asset knowledge, excellent presentation skills and a proven ability to present complex ideas in a simple way, exceptional writing skills honed through writing a weekly research publication and a finance book, the ability to transform a macro view into a position or trades, strong numerical analysis skills and the ability to implement those ideas in R, Excel or C++ Links: Connect with Ramin on LinkedIn Follow Pension Craft on Twitter Visit the Pension Craft website Accounts demystified: The astonishingly simple guide to accounting by Anthony Rice If you enjoyed – Ramin Nakisa on the death of the Alpha Cult: active versus passive investments – please leave a comment or a review on iTunes. And if you know anyone who would enjoy the show – please share it with them. You can use the buttons below to share on social media. Don’t miss an episode of the
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Come and try the last and final call marketing technique

Here’s a marketing tip inspired by one of the silly things they say at airports. You’ve heard the gate agent say, “This is the last and final call.” Well if it’s the last call, it’s also the final call. There’s no need to say both. It always makes me giggle when I hear this. However, when they say this, the gate agents are iadvertently tapping into a tried and trusted marketing technique called, “Problem. Agitate. Solution.” Join me in this video to explore this great marketing technique you can use in your copy, content and adverts. Now it’s your turn: The idea for this video came to me as I sat at Paris Charles de Gaulle airport waiting on a flight to Montenegro. Have you any marketing tips inspired by the strange and funny things people say? If you enjoyed this episode of Marketing and Finance TV – The Last and Final Call Marketing Technique – please share it with your friends and colleagues. You can use the social media share buttons just below. Click here to listen to the audio podcast.
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More shops won’t make airport customer experience better

When you’re stood in a line for security at a UK airport, with hundreds of people ahead of you in the queue, what would improve your customer experience? If you’re looking for somewhere to sit before your flight, but can’t find any seats what would make things better for you? A few months ago I wrote an article about the shocking state of UK airports. About endless queues. Layouts designed not to speed you to the gates, but to make you walk in long, winding, convoluted route marches through shops and restaurants. My article turned out to be one of most popular articles on this blog. My rant resonated with travellers. Airports or shopping malls? UK airports are not airports. They are vast, badly designed shopping centres with a few gates welded into the corners for planes to park at. At Edinburgh airport you’ll find it difficult to see any aircraft until you’re at the bottom of the steps for boarding. Windows are a luxury the owners of the airport can’t afford to give their passengers. Windows take up too much valuable retail space. Like most UK airports, they’re expanding the terminal all the time. Last week, after my forced hike through the mall at 6:30am, I came across a hoarding concealing yet more expansion work. The sign read as follows, “We’re upgrading your journey with more shops, gates, seats and destinations.” Take a moment to read that statement again. When upgrading our journey, for that read, our customer experience, the priority for the airport is… Shops. More shops. Sure they mention more gates, seats and destinations. But the first upgrade they mention is more shops. How to upgrade airport customer experience Here encapsulated in one advert is the reason travelling through UK airports is such a miserable experience. Despite
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Alan and Kathryn Knowles on zombies, gnomes and quirky financial services marketing – MAF145

This week on the show my guests are Alan and Kathryn Knowles. We talk about how they became an award winning specialist financial adviser firm by using zombies, gnomes and advent calendars to create some quirky marketing campaigns. Welcome to episode 145 of the Marketing and Finance Podcast. What you’ll hear about in this episode How Alan and Kathryn developed a niche focusing on people who find it difficult to get protection insurance Dealing with clients individually and taking referrals from other financial advisers How Kathryn comes up with the ideas for marketing campaigns based on popular culture Trying to make boring insurance a little more engaging and more about planning Why content rather than in your face promotion leads to better engagement with customers Who are Alan and Kathryn Knowles? Alan and Kathryn  run Cura Financial Services Ltd which is the holding company for the Special Risks Bureau. Based in North Yorkshire they won Best Protection Intermediary at the Money Marketing Awards in June 2017. More recently, at the Cover Magazine Awards 2017 in October, they were Highly Commended in the Best Promotion by an Intermediary category and won Best Specialist Intermediary. Links: Follow Kathryn on Twitter Connect with Kathryn on LinkedIn Connect with Alan on LinkedIn Cura and Special Risks Bureau Website Facebook Page Pinterest Page Email Kathryn Email Alan If you enjoyed – Alan and Kathryn Knowles on zombies, gnomes and quirky financial services marketing – please leave a comment or a review on iTunes. And if you know anyone who would enjoy the show – please share it with them. You can use the buttons below to share on social media. Don’t miss an episode of the MAF Podcast – subscribe now.       Sign up for Marketing and Finance bulletins and get your free Business Writing
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3 hour Body Combat charity fitness marathon – RogVLOG16

As well as my day job as a marketing guy, I also teach yoga, Body Balance and a martial arts-based exercise to music class called Body Combat. On Sunday 8 October 2017 I took part in a 3 hour Body Combat charity fitness marathon. And that was after teaching my normal 2 Sunday morning classes. We had great fun at Drumbrae Leisure Centre in Edinburgh. Join me for this episode featuring amazing instructors and participants who I can only describe as “hardcore” combaters. Now it’s your turn: What’s your favourite type of exercise class? If you enjoyed this episode of RogVLOG, please subscribe to my YouTube Channel.
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Ross Coverdale on getting more comfortable in front of a video camera – MAF144

This week on the show my guest is Ross Coverdale. We talk about how video is becoming more important for marketing all types of businesses and how you can be more comfortable, confident successful in front of a video camera . Welcome to episode 144 of the Marketing and Finance Podcast. What you’ll hear about in this episode Why video is ever more important in marketing your business Common objections to video and how to overcome them Techniques for feeling like a natural in front of the camera The importance of varying the speed of your presentation and the tone of your voice Tips for remembering your script and nailing your delivery Who is Ross Coverdale? Ross is a video editor and producer. He helps people make their content marketing, vlogs and course videos the best they can be, with creative editing and live video coaching. He takes care of the creative polishing and tweaking, leaving you to do what you do best – whether that’s running your business, or creating more content. And if you’re struggling with some or all of the technical things like cameras, lenses, lighting and sound, or, if you want to up your performance game and get good on camera, he can help you create the best videos you can, with live coaching and videography. Links  Connect with Ross on LinkedIn Follow Ross on Twitter Visit Ross’s website – radlad.co.uk Daring Greatly: How the Courage to Be Vulnerable Transforms the Way We Live, Love, Parent, and Lead If you enjoyed – Ross Coverdale on getting more comfortable in front of a video camera – please leave a comment or a review on iTunes. And if you know anyone who would enjoy the show – please share it with them. You can use the buttons below to
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Why 280 Twitter characters won’t help keep marketing simple – MAF143

This week it’s just me and the mic. And I’m going to talk about keeping things simple. Twitter have just announced a trial to increase the size of a tweet from 140 to 280 characters. The world’s already flooded with complexity, bureaucracy, management speak mumbo jumbo and gobbledegook. Do we really need a social media famed for its brevity and simplicity to suddenly offer us the ability to be more complex? Welcome to episode 143 of the Marketing and Finance Podcast. What you’ll hear about in this episode Why it’s important to keep your marketing simple so you engage with your customers How Twitter helps create a discipline for brevity The three rules for cutting out the marketing BS Why Twitter shouldn’t double the size of its tweets Links  Check out my recent video on the 3 rules for marketing simplicity  If you enjoyed – Why 280 Twitter characters won’t help keep marketing simple – please leave a comment or a review on iTunes. And if you know anyone who would enjoy the show – please share it with them. You can use the buttons below to share on social media. Don’t miss an episode of the MAF Podcast – subscribe now.       Sign up for Marketing and Finance bulletins and get your free Business Writing Tips eBook right here!
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Keynoting at Talking Point of Business 2017 in Newcastle UK – RogVLOG – 15

TPBiz is a business conference with a difference. Based in Newcastle, UK, it’s quirky. They hold it in a fun venue called George Street Social. On the agenda is a mix of speakers, workshops, mastermind sessions and networking opportunities. This year their theme was content marketing so I was delighted take the stage as their opening keynote speaker. A great fun day spent with passionate local business people hungry for new ideas, inspiration and eager to share their stories. Check out the conference highlights and go behind the scenes in this latest episode of RogVLOG. Now it’s your turn: Were you at Talking Point of Business 2017? Don’t you just love events with a difference? What’s the quirkiest conference you’ve ever been to and why?
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Get to no BS Marketing with these 3 tips

Complexity. Bureaucracy. Bloat. Management speak mumbo jumbo. These are the enemies of good customer-focussed marketing. In this video I give you three tips to help you keep your marketing simple and the BS at bay. 1) Assume your customer knows nothing 2) Speak your customer’s language 3) Avoid industry jargon, management speak and buzz words. Follow these three tips and you’ll better engage your customers and they’ll love you for your simple approach. Now it’s your turn: You do have to laugh at some of the gobbledegook some companies use in their marketing. Please share your favourite piece of management speak mumbo jumbo. If you enjoyed this episode of Marketing and Finance TV – Get to no BS Marketing with these 3 tips – please share it with your friends and colleagues. You can use the social media share buttons just below. Click here to listen to the audio podcast.  
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Corey Poirier on public speaking lessons from stand up and TEDx – MAF142

This week on the show my guest is Corey Poirier. We talk about story telling in public speaking and the lessons he’s learned from doping stand up comedy and putting together TEDx talks. Welcome to episode 142 of the Marketing and Finance Podcast. What you’ll hear about in this episode The public speaking lessons you can learn from doing stand up comedy Effective story telling and audience engagement Starting from the goal and the story rather than the PowerPoint deck Why the TED talk format of short succinct story driven speeches is so successful How to market yourself whilst your at a conference Who is Corey Poirier? Corey is an award winning keynote speaker (having presented to 100,000 attendees and shared the bill with Deepak Chopra and General Rick Hillier), award winning executive, host of the Conversations With PASSION Radio Show which features the likes of Jack Canfield (Chicken Soup for the Soul), John Gray (Men are from Mars), Dr. John Izzo, and Chalene Johnson and an International Best-Selling Author (Share Your Message With The World). He’s also interviewed 4000 of the world’s highest achievers to gather material for his books and talks. Links  Connect with Corey on LinkedIn Follow Corey on Twitter Visit Corey’s website The Greatest Miracle in the World by Og Mandino The One Thing: The surprisingly simple truth behind extraordinary results by Greg Keller If you enjoyed – Corey Poirier on public speaking lessons from stand up and TEDx – please leave a comment or a review on iTunes. And if you know anyone who would enjoy the show – please share it with them. You can use the buttons below to share on social media. Don’t miss an episode of the MAF Podcast – subscribe now.       Sign up for Marketing and Finance bulletins
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Is it time to stop using meaningless marketing words?

Avoiding meaningless marketing words Have a look at marketing material, press releases and awards entries and you’ll spot an overuse of words like: Innovative Game-changing Revolutionary Unrivalled Unique In most cases, the products aren’t innovative, game-changing, revolutionary, unrivalled or unique. And they definitely aren’t “very unique”. When we overuse words they become meaningless. Journalists see them in press releases and take them with a pinch of salt. Customers see them as marketing fluff. In this video, let’s talk about a quick and easy alternative to using meaningless words. If you enjoyed this episode of Marketing and Finance TV – Is it time to stop using meaningless marketing words? – please share it with your friends and colleagues. You can use the social media share buttons just below. Click here to listen to the audio podcast.
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Daniel Crosby on behavioural psychology applied to marketing and finance – MAF141

My guest on the show this week is psychologist and TEDx speaker, Daniel Crosby. We have a fascinating discussion about behavioural psychology and how we often make irrational decisions. If you’re a marketer or give advice of any kind don’t miss this great interview. Welcome to episode 141 of the Marketing and Finance Podcast. What you’ll hear about in this episode What behavioural psychology is and why it’s important to understand how people make decisions Why we all have biases that often lead to us making the wrong decisions The key elements of emotion, ego, conservation and attention and why they affect consumer behaviour Why we need to get outside help to overcome our biases and irrationality How TED talks teach you stories are Trojan horses for facts Who is Daniel Crosby? Educated at Brigham Young and Emory Universities, Dr. Daniel Crosby is a psychologist and behavioural finance expert who helps organisations understand the intersection of mind and markets. His ideas have appeared in the Huffington Post and Risk Management Magazine, as well as his monthly columns for WealthManagement.com and Investment News. Daniel was named one of the “12 Thinkers to Watch” by Monster.com and a “Financial Blogger You Should Be Reading” by AARP. When he is not consulting around market psychology, Daniel enjoys independent films, fanatically following St. Louis Cardinals baseball, and spending time with his wife and two children. Links  Connect with Daniel on LinkedIn Follow Daniel on Twitter Visit Daniel’s website – Nocturne Capital Read Daniel’s articles on the Wealth Management website The laws of wealth by Daniel Crosby Algorithms to Live By: The computer science of human decisions by Brian Christian and Tim Griffiths If you enjoyed – Daniel Crosby on behavioural psychology applied to marketing and finance – please leave a comment or a review on
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Emma Thomson on promoting positive protection insurance stories – MAF140

My guest on the show this week is Emma Thomson. We talk about building LifeSearch, promoting positive protection stories, and the Protection Distributors Group. It’s a great interview full of insights and ideas about company culture and customer engagement. Welcome to episode 140 of the Marketing and Finance Podcast. What you’ll hear about in this episode The success of LifeSearch, one of the UK’s biggest protection insurance intermediaries How company culture is important in developing a true customer focus Making sure people see positive PR stories rather than focusing on the odd negative one How real stories about the experiences of real people are the best way of broaching a dull subject like insurance How creating your own awards event can improve products and service in your industry The development and successes to date of the Protection Distributors Group Who Emma Thomson? Emma is Life Office Relations Director at LifeSearch. She consults with financial services product providers on the strengths and weaknesses of their offerings to help them increase their business. Externally she provides advice on Product, E-Commerce and Process development and is a member of the F&TRC Protection Forum, the Income Protection Task Force and the Protection Distributors Group. She also has a regular column in Money Marketing Magazine. Links  Connect with Emma on LinkedIn Follow Emma on Twitter Visit the LifeSearch Website Follow the Protection Distributors Group on Twitter Start With Why: How Great Leaders Inspire Everyone To Take Action by Simon Sinek If you enjoyed – Emma Thomson on promoting positive protection insurance stories – please leave a comment or a review on iTunes. And if you know anyone who would enjoy the show – please share it with them. You can use the buttons below to share on social media. Don’t miss an episode of the MAF
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Andrew Fundell on better business banking – MAF139

My guest this week is Andrew Fundell. We talk about better business banking and the alternatives available to small companies through to the largest investment firms. Welcome to episode 139 of the Marketing and Finance Podcast. What you’ll hear about in this episode Why some firms find it hard to set up business bank accounts What alternative to traditional banks are available How to market those alternatives Why the human touch is still important in our digital world Banking tips for small companies through to large investment firms Who Andrew Fundell? Andrew works for GCEN/GSC. GCS Offers Custodial and Client Money services to investment firms globally. GCEN is an industry leading global currency exchange firm with 14 years experience and offices in the UK, Spain, Portugal, Malta and Dubai. Links Connect with Andrew on LinkedIn Visit the GCEN website Visit the GSC website If you enjoyed – Andrew Fundell on better business banking – please leave a comment or a review on iTunes. And if you know anyone who would enjoy the show – please share it with them. You can use the buttons below to share on social media. Don’t miss an episode of the MAF Podcast – subscribe now.       Sign up for Marketing and Finance bulletins and get your free Business Writing Tips eBook right here!
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Mark Lee on magic and helping professionals stand out – MAF138

This week I talk to Mark Lee. A qualified Chartered Accountant he’s the Treasurer of the Magic Circle. We talk about magic and how he’s pivoted his career to helping professionals stand out. Welcome to episode 138 of the Marketing and Finance Podcast. What you’ll hear about in this episode Effective communications depend upon whether people understand your messages Creating goals by asking: Who’s my market? What’s my message? What’s the media to convey my message? How you can’t stand out if you follow the same rules as everyone else The power of asking questions to really understand what your clients want And how a wooden duck as become a magic party trick loved by generations of children – including me Who Mark Lee? Originally a children’s party magician and a Chartered Accountant, Mark has developed a career helping professionals stand out. Using his 7 Stage Framework he focuses, mainly on accountants, and helps them be remembered, referred and recommended. As Treasurer of The Magic Circle, Mark draws on his skills as a magician and build magic tricks and techniques into his speeches and blogs. Links Connect with Mark on LinkedIn Follow Mark on Twitter Visit Mark’s “BookMarkLee” website Visit the Magic Circle Website Find out more about the Dippy Duck magic trick LifeTalk LIVE – the TED & TEDx-style conference for IFAs, advisers and industry professionals Win the Crowd – Unlock the secrets of influence, charisma and showmanship by Steve Cohen If you enjoyed – Mark Lee on magic helping professionals stand out – please leave a comment or a review on iTunes. And if you know anyone who would enjoy the show – please share it with them. You can use the buttons below to share on social media. Don’t miss an episode of the MAF Podcast – subscribe now.  
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Exploring unspoilt Mallorca – a travel special – RogVLOG – 14

Some associate the Spanish holiday island of Mallorca with stag and hen parties. Pubs called the George and Dragon. British Bitter beer. Fish and chips. High rise hotels and wall to wall clubs. But away from all that excitement lies unspoilt Mallorca. Beautiful countryside. Sleepy villages. Markets brimming with fresh fruit, vegetables and meat. Secluded villas. Quaint tram and train services. Join me in this episode of RogVLOG where I explore unspoilt Mallorca. We visit: A converted farmhouse in the Pollenca Countryside The Caves of Drach Mountain village, Soller and nearby Port De Soller Inca Market Pollenca old town and Port De Pollenca Let’s go exploring unspoilt Mallorca. Now it’s your turn: Let me know what you think. And why not share your own favourite parts of unspoilt Mallorca.
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Jason Hulott on referrals for financial professionals – MAF137

My guest this week is Jason Hulott. We talk about referrals for financial professionals and where this fits in a wider marketing plan. Welcome to episode 137 of the Marketing and Finance Podcast. What you’ll hear about in this episode The truth about financial services social media and compliance Why, even if you decide not to use social media to engage with clients, you should still use it to listen Whether referrals are as important as they used to be now we have social media and digital channels How to avoid “shiny new toy” syndrome and focus on where your clients are Creating content your referral network can use Who Jason Hulott? Jason is co-founder and Business Development Manager at Speedie Consultants Limited. They started in 2003 and are a full service internet marketing agency mainly helping those in the personal finance and insurance niche. His area of specialism within the business is traffic generation; lead generation; and income generation via many activities including: social media marketing, link building, affiliate marketing, lead generation and business consultancy. Links Connect with Jason on LinkedIn Follow Jason on Twitter Visit the Speedie Consultants website If you enjoyed – Jason Hulott on referrals for financial professionals – please leave a comment or a review on iTunes. And if you know anyone who would enjoy the show – please share it with them. You can use the buttons below to share on social media. Don’t miss an episode of the MAF Podcast – subscribe now.       Sign up for Marketing and Finance bulletins and get your free Business Writing Tips eBook right here!
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Paul Avis, Max Marchant and Donna Wray on promoting early intervention services – MAF136

This week I welcome Paul Avis back on the show for the fourth time along with his colleagues Max  and Donna. We talk about Group Income Protection and Early Intervention Services. And try and answer the question, “Are insurers just insurers or are they service providers too?” Welcome to episode 136 of the Marketing and Finance Podcast. What you’ll hear about in this episode Are insurers just insurers or are they service providers too? Why is there such a low take up of group income protection despite the positive benefits for employers and their employees? Is group income protection the right name for the product? Would extended sick pay and support be better? How to deal with cases where absence isn’t for clinical reasons but workplace related Three cases studies showing the human touch Understanding the employer, measuring the outcomes and targeting the offer Who are Paul, Max and Donna? Paul Avis is Marketing Director at Canada Life Group Insurance. A keen sportsman, Paul notes his interests as Bath Rugby, Somerset Cricket, Swindon Town Football, Diving, and Skiing. Andrew Marchant (known as Max) is Rehabilitation & EIS Manager. As a father and foster carer life he enjoys spending as much time as he can with the family taking walks with the dogs.  He also enjoys going to the cinema with his wife. Donna Wray is Senior Rehabilitation Consultant (EIS). A 40 something, wife, mother and lover of iggy dogs.  Known as Mrs “EIS” by some of the rehab team. Links Connect with Paul on LinkedIn Email Paul Connect with Max on LinkedIn Visit the Canada Life Group Insurance Website Visit the Best Doctors website Visit the Red Arc website If you enjoyed – Paul Avis, Max Marchant and Donna Wray on promoting early intervention services – please leave a comment or a
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Behind the scenes of Protection Review Conference, Dinner and Awards – RogVLOG -13

Come with me to The Landmark London Hotel for a behind the scenes peek at what makes the Protection Review Conference, Dinner and Awards tick. It’s one of the biggest events in the UK Financial Services calendar. 300 people at the conference. 400 at the dinner and awards. We’ll check out how the conference works. We’ll see the rapid transformation from conference hall to gourmet dining room. Meet the Toastmaster. And watch us hand out the gongs. It’s a great insight into how a major industry event works. Find out more about Protection Review here. Book Roger to speak at your event – click here. Now it’s your turn: We’re you at the Protection Review Conference, Dinner and Awards? Did you spot yourself? Let me know what you think of the video. Leave a comment or share it on social media.
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Laura Pearman on why you need killer headshots for your business and personal brand – MAF135

This week I welcome Laura Pearman to the show. She’s a photographer who specialises in headshots. If you’re in business, have a website and use social media you should consider investing in some killer headshots to elevate your brand Welcome to episode 135 of the Marketing and Finance Podcast. What you’ll hear about in this episode Why finding your niche is important and why Laura decided to focus on headshots Why you need killer headshots for your website and social media profiles Whilst mobile phone photos are good enough a professional shoot always takes your brand to the next level The process Laura goes through to find the real you, maybe the quirky you, to develop the best images for your personal brand Who is Laura Pearman? Laura set up Pearman Photography after travelling the world and working as an auditor in UK financial services. She focuses on headshots and has a mission to, “Improve profile headshots one undermining selfie at a time.” She genuinely believes, and can prove, that a killer headshot can grow your business and make you money. Laura ‘s links: Laura’s TOP TEN TIPS for getting your selfie hugely improved – download your FREE ebook. Visit Laura’s website Follow Laura on Instagram Follow Laura on Twitter Follow Laura on Facebook Follow Laura on Pinterest Worth Every Penny – Build a business that thrills your customers and still charge what you’re worth by Sarah Petty If you enjoyed – Laura Pearman on why you need killer headshots for your business and personal brand – please leave a comment or a review on iTunes. And if you know anyone who would enjoy the show – please share it with them. You can use the buttons below to share on social media. Don’t miss an episode of the MAF Podcast –
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Jon Norton on marketing lessons from building a stand-out accountancy brand – MAF134

This week my guest is Jon Norton. He runs an accountancy firm and it stands out because it doesn’t fit the stereotype. We talk about the marketing lessons any professional firm, financial services or otherwise, can learn from the experiences Jon’s had building a stand out accountancy brand. Welcome to episode 134 of the Marketing and Finance Podcast. What you’ll hear about in this episode How to make management accounting more accessible to businesses The similarities between marketing an accountancy firm and a financial adviser firm The importance of daily cash flow and how accountants can help Finding your unique tone of voice so you rise above your peers Who is Jon Norton? Jon set up Barefoot Accounting to support small businesses and organisations demystify their financials. His main focus is setting up systems and providing monthly accounting support. Barefoot Accounting is here to ensure that your accounts help you to direct your business and keep you compliant – with the added security and peace of mind that a dedicated professional is “watching your back”. From helping start-ups through to well-established corporations, Barefoot’s bespoke monthly support services bring the invaluable time and money saving benefits of accounting to the everyday running of businesses. Jon’s links: Connect with Jon on LinkedIn Follow Jon on Twitter Visit the Barefoot Accounting Website Deep Work: Rules for Focused Success in a Distracted World by Cal Newport Getting Things Done: The Art of Stress-free Productivity by David Allen If you enjoyed – Jon Norton on marketing lessons from building a stand-out accountancy brand – please leave a comment or a review on iTunes. And if you know anyone who would enjoy the show – please share it with them. You can use the buttons below to share on social media. Don’t miss an episode of the
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Jonathan David Lewis on Brand vs Wild and building resilient businesses – MAF133

This week my guest is Jonathan David Lewis. He’s the author of Brand vs Wild, a book about building resilient brands in harsh business environments. We chat about how jazz bands, not orchestras, are the right analogy for resilient businesses. Sounds intriguing, doesn’t it? And it is! Welcome to episode 133 of the Marketing and Finance Podcast. What you’ll hear about in this episode How board room members go through similar challenges and emotions as the survivors of a plane crash on a mountain side The smallest  thing can become existentially dangerous for companies Why systems design is now a key part of marketing There’s no fool proof solution to “wild” but you can increase your resilience Old concepts of success don’t work anymore – for example, flexibility is better than efficiency Why improvisation is important at the front line Who is Jonathan David Lewis? Jonathan is the author of Brand vs. Wild: Building Resilient Brands for Harsh Business Environments, a Forbes contributor and a turnaround expert at McKee Wallwork + Co., an integrated marketing firm that helps stalled, stuck and stale brands rekindle growth. A branding and business strategist, Jonathan honed his skills during the lean years of the Great Recession, helping brands navigate today’s unforgiving new business paradigms. Jonathan’s opinions are highly sought by numerous business and marketing publications, including Forbes, Digiday, and Advertising Age, where he explores the factors that lead to stalled growth and the principles proven to help companies navigate the ambiguities and dangers of the brand wilderness. Jonathan’s links: Connect with Jonathan on LinkedIn Follow Jonathan on Twitter Visit the McKee Wallwork website Brand vs Wild: Building resilient brands for harsh business environments by Jonathan David Lewis Getting Naked: A Business Fable About Shedding The Three Fears That Sabotage Client Loyalty by Patrick Lencioni
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Gina Gardiner on motivating your team and finding excellence – MAF132

This week my guest is Gina Gardiner. After a skiing accident left her with a progressive disability she’s gone on to build top performing teams in schools and now, businesses. We talk about finding the gift in every challenge you face, motivating your team and finding excellence. Welcome to episode 132 of the Marketing and Finance Podcast. What you’ll hear about in this episode Finding the gift in every challenge you face Looking for the catalyst for change Letting the team take responsibility for their own emotional and physical state How to model by example, set clear, explicit, shared and expectations Finding what better looks like and achieving the excellence missing in most organisations Who is Gina Gardiner? As an inspirational speaker, corporate business coach and executive life coach, Gina works with emergent, middle and senior managers, and their teams, to help people fulfil their personal and professional potential. Whether it’s helping to develop confidence, leadership, or empowering individuals to see themselves as the solution, Gina’s 30 years of experience in the development of leadership has shown her that with the right perspective on life, there are ways and means of achieving your goals. Gina’s Contact links: Follow Gina on Twitter Connect with Gina on LinkedIn Visit Genuinely You Visit Gina’s website – Gina Gardiner Associates Free 7 part video programme. 7 Principles For Living A Happy and Successful Life Chariots on Fire: Creating your positive advantage by Gina Gardiner If you enjoyed – Gina Gardiner on motivating your team and finding excellence – please leave a comment or a review on iTunes. And if you know anyone who would enjoy the show – please share it with them. You can use the buttons below to share on social media. Don’t miss an episode of the MAF Podcast – subscribe now.
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Speaking at CMALive17 the best marketing conference in the world – RogVLOG – 12

I thought the Content Marketing Academy Conference in 2016 was the best marketing conference I’d been to in a career spanning 25 years. But CMALive17 topped it. And this year I was delighted founder, Chris Marr asked me to speak at the event. What an honour. Join me in Edinburgh, at the incredible Hub venue. Soak in the atmosphere. Check out the superb line-up of speakers from around the world. Here’s a list of the speakers. You’ll recognise a few who’ve been guests on the Marketing and Finance Podcast. Chris Ducker Col Gray and Ross Coverdale Yva Yorston Stefan Thomas Sharon Menzies Doug Kessler Cara MacKay Erika Napoletano Mark Schaefer Pam Laird Janet Murray Karen Reyburn George B Thomas Danielle Sheridan Marcus Sheridan At CMALive they make the guests feel as important as the speakers and you can learn just as much in the networking breaks and the socials by talking to your peers. Now it’s your turn: I loved being a guest and speaking at CMALive. Were you at there? Let me know what you thought. Are you going again in 2018?
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Why it’s no surprise 4 UK airports are among the 10 worst in the world

Hold on a second this can’t be true, can it? Edinburgh, Manchester, London Gatwick and London Stansted are among the 10 worst airports in the world according to a survey by AirHelp. Surely they can’t be serious! But they are being serious (and stop calling them Shirley!) Sorry for the blatant quote from Airplane the Movie there, but I’m trying to make myself laugh. When I think about UK airports I can’t help myself from getting cross. Logic suggests there must be grimmer airports than EDI, MAN, LGW and STN out there. Worse than Saint Vincent? I remember queuing up at immigration for 90 minutes in a grey building with no air conditioning in Saint Vincent. Not fun. Palma’s football pitch sized check in hall is enough to convince you never to fly with checked bags again. And the scary threat of being manhandled into a back room and probed by security men in latex gloves means you walk through US terminals trying to avoid eye contact with anyone in a uniform. Yet here are 4 supposed world class UK airports languishing in the bottom ten. Actually, I’m not surprised. They deserve their place on this list of shame. Most UK airports aren’t designed with amazing customer experience in mind. They’re designed to part passengers from their cash at every opportunity. They are sprawling, maze-like shopping malls with a few gates added onto the sides for planes to park at. If you dare to drop someone off at a UK airport in a car, you’ll have to cough up some cash for being so downright inconsiderate. The airport will bleat on about their environmental responsibilities to justify the charge. Encouraging people to take public transport aren’t they? No, it’s just blatant profiteering. You can’t play the green card when there’s a
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David Ferguson on keeping a start-up culture as your company grows larger – MAF131

This week my guest is David Ferguson from Nucleus. I interviewed David as part of my preparation for my recent speech at Content Marketing Academy Live 2017. The talk was about keeping marketing simple as you grow from start-up to big company. Nucleus has done this and David gave me some great tips which I weaved into my presentation. Listen to all of David’s ideas in this great chat. Welcome to episode 131 of the Marketing and Finance Podcast. What you’ll hear about in this episode How to “Think big. Act small. Be humble.” Keeping your marketing simple no matter how large your company grows How to avoid compliance complexity in regulated industries Putting together sensible social media practices Using content and live events to engage with your customers Who is David Ferguson? After spending time as a trainee actuary with Life Association of Scotland before stints with Ivory & Sime, Scottish Life International and strategic consultancy The Abacus, David started Nucleus Financial. In 2016 the Scottish Government appointed David as one of their FinTech envoys for Scotland. Nucleus is based a stone’s throw from where I used to work at Bright Grey, and indeed we’ve swapped marketing and cultural ideas over the years. David is a prolific user of social media and a frequent media commentator. David’s Contact links: Follow David on Twitter Connect with David on LinkedIn Visit the Nucleus Financial Website Check out all the great content and find out about the Illuminate Roadshows Setting the Table: The transforming power of hospitality in business by Danny Meyer If you enjoyed – David Ferguson on keeping a start-up culture as your company grows larger – please leave a comment or a review on iTunes. And if you know anyone who would enjoy the show – please share it with
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Teaching Body Balance, coffee by the harbour and pilates filming – RogVLOG11

In this Episode come with me to Fisherrow Harbour near Edinburgh. Join me as I teach two Les Mills Body Balance classes, enjoy a coffee by the gorgeous harbour at Fisherrow, and help one of my fitness instructor buddies film her Pilates assessment video. Body Balance is an exercise to music class fusing together moves from Tai Chi, Yoga and Pilates into a strength and flexibility workout. Many people think it’s a bit fluffy. Far from it. Body Balance can be tough. See for yourself in the video. Now it’s your turn: What do you do to chill out after a hard week at work? What’s your favourite exercise class? Let me know. Leave a comment or share the post on social media.
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Ken Course on why business development revolves around answering customer questions – MAF130

In this episode, my guest is Ken Course. He specialises in helping businesses find their next customers. We talk about why  business development revolves around answering customer questions. Welcome to episode 130 of the Marketing and Finance Podcast. What you’ll hear about in this episode How to focus on your highest and best skills and outsource the rest Systemising the most common questions you get asked to free you up to find more clients Reducing your reliance on referrals by tapping into technology Why the world now revolves around answering questions How were all teachers and why we need to stand out Who is Ken Course? US-based Ken is the founder of Explore Momentum and leads a community called “Your Momentum Now,” which is completely built around helping you create results. He’ll help you find your next customer, fill your next event, grow your database, put systems in place, and make more sales. Ken knows all about: Marketing automation, speaking and training, developing and launching information products, coaching and speaking very loudly Ken’s Links: Connect with Ken on LinkedIn Follow Ken on Twitter Visit Ken’s website Visit the Explore Momentum Website Essentialism – The disciplined pursuit of less by Greg McKeown If you enjoyed – Ken Course on why business development revolves around answering customer questions – please leave a comment or a review on iTunes. And if you know anyone who would enjoy the show – please share it with them. You can use the buttons below to share on social media. Don’t miss an episode of the MAF Podcast – subscribe now.       Sign up for Marketing and Finance bulletins and get your free Business Writing Tips eBook right here!
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Three rules for simple marketing communications and renaming protection insurance – MAF129

In this show, it’s just me and the mic. Let’s talk about three rules for keeping your marketing communications simple and whether we should find a better way to describe protection insurance. Welcome to episode 129 of the marketing and finance podcast. As you know, as well as working as a consultant, I’m also the marketing director of the Protection Review. It’s just under two months until the Conference and Dinner on 19 July. So I’ve been inspired to record this show based on a few protection articles I’ve written recently. So, let’s talk about simple marketing communications. What you’ll hear about in this episode The three rules of simple marketing communications Always talk in the language of your customer Don’t use jargon, gobbledegook and management speak mumbo jumbo Don’t succumb to the curse of knowledge Whether “financial rescue” is a better way to describe protection If you enjoyed – Three rules for simple marketing communications and renaming protection insurance – please leave a comment or a review on iTunes. And if you know anyone who would enjoy the show – please share it with them. You can use the buttons below to share on social media. Don’t miss an episode of the MAF Podcast – subscribe now.       Sign up for Marketing and Finance bulletins and get your free Business Writing Tips eBook right here!
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Col Gray on why and how financial professionals should build a brand – MAF128

In this episode, my guest is Col Gray. We talk about why and how financial professionals should build a brand. His “Super Hero Brand Formula” is the best I’ve ever come across. Better than the complicated intellectual approaches of mega global brand agencies. Actually, Col’s thoughts don’t just apply to financial professionals, they’ll inspire anyone who runs a business. Full stop. Welcome to episode 128 of the Marketing and Finance Podcast. What you’ll hear about in this episode Why it’s important to stand out and how your brand can make it happen A brand is more than just a logo Col’s  5 stage “Super Hero Brand Formula” he uses to build his clients’ brands Your super power Your purpose Your personality Your costume Your stories Who is Col Gray? Col is a graphic & brand designer whose passion for branding is as big as his beard. He’s the owner and head honcho of Pixels Ink design studio in Dundee. With 18 years of commercial design experience under his signature baseball cap, he helps his clients tell their story through branding; creating deeper, meaningful connections with their customers. He also speaks at conferences, events and workshops, helping businesses and entrepreneurs to rock their brands. Watch out, he sometimes takes to stage in a superhero onesie. Col’s Links: Connect with Col on LinkedIn Follow Col on Twitter Visit the Pixels Ink website Watch Col’s videos on his YouTube channel If you enjoyed – Col Gray on why and how financial professionals should build a brand – please leave a comment or a review on iTunes. And if you know anyone who would enjoy the show – please share it with them. You can use the buttons below to share on social media. Don’t miss an episode of the MAF Podcast – subscribe now.
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Posh airline breakfasts, Gen Y, CitizenM and quiz nights – RogVLOG – 10

Thirty 35 years to the day after Duran Duran released the Rio album, join me for a trip to London for a Quiz Night. We’ll have a sneak peek at British Airways new Club Europe service on UK Domestic flights. Visit a conference and discover what makes Generation Y (that’s Millenials) tick. And we’ll have a look round the CitizenM Hotel in Shoreditch. It’s bright, quirky and a fun place to stay. Will they ask the Duran Duran question at the quiz night? Now it’s your turn: If you enjoyed RogVLOG please share using the social buttons below. And in keeping with the subject matter, I’d love to hear what your favourite 1980s band is? Perhaps you saw U2 on the Joshua Tree tour. Or Genesis on the Invisible Touch tour. Let me know.
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Vicky Gunn on marketing planning, hiring experts and brightening up beach huts – MAF127

In this episode, my guest is Vicky Gunn. She’s an accountant who’s worked in big corporates and the public sector. Recently she started a business hiring out candy-striped beach huts. Sounds quirky and it is. We chat about marketing planning, hiring experts and how to brighten up industries and brands people perceive to be dull. Welcome to episode 127 of the Marketing and Finance Podcast. What you’ll hear about in this episode How planning ahead for 3 to 6 months can accelerate your marketing output Communications and the importance of individual connections for making change happen Choosing experts to help you with your business – what to look for and the questions you want them to ask you Ho to brighten up your brand if you work in an industry people perceive to be “dull” Who is Vicky Gunn? An experienced CIMA qualified senior finance professional, Vicky has a track record in delivering strategic finance and commercial advice to drive contribution to the bottom line. Having progressed her career through UK and international leading brands within both the private and public sector, as an agile business partner and natural leader, I have developed a strong customer-focused mindset. Vicky’s great at influencing and managing complex internal and external stakeholder relationships. She’s recently left the public sector and runs a successful company renting out beach huts where each hut is a quirky, colourful experience appealing to families and beach lovers of all ages. Vicky’s Links: Connect with Vicky on LinkedIn Follow Vicky on Twitter Follow Millie’s Beach Huts on Twitter Visit the Millie’s Beach Hut website Chapter One: You have the power to change stuff by Daniel Flynn If you enjoyed – Vicky Gunn on marketing planning, hiring experts and brightening up beach huts – please leave a comment or a review on
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Caroline McKenna on financial services marketing lessons from the non-profit sector – MAF126

In this episode, my guest is Caroline McKenna. We talk about the marketing lessons financial services companies can learn from the non-profit sector. Welcome to episode 126 of the Marketing and Finance Podcast. What you’ll hear about in this episode Differences between the non-profit sector and commercial organisations Learning from the personal, almost intimate, feel of a charitable enterprise How the “Ice Bucket Water” challenge defines a topical grass roots approach to marketing and highlights “the human touch” The 7Families campaign and how it points the way to engaging marketing in the financial services sector Who is Caroline McKenna? Caroline is the founder of Social Good HQ which is an online learning academy for non-profits organisations and a manager at the Dundee International Women’s Centre. Her background is running and managing a wide range of businesses from Corporate, SME and not-for-profit organisations has allowed her to connect with amazing people and deliver real results. She specialises in working with non-profit trustees leading the development of company strategy in addition to overseeing the implementation of company long and short term plans. Caroline’s Links: Follow Caroline on Twitter Connect with Caroline on LinkedIn Visit the Social Good HQ website Visit the Dundee International Women’s Centre website Check out the Heineken “World’s Apart” Campaign They Ask You Answer by Marcus Sheridan Known by Mark Schaefer If you enjoyed – Caroline McKenna on financial services marketing lessons from the non-profit sector – please leave a comment or a review on iTunes. And if you know anyone who would enjoy the show – please share it with them. You can use the buttons below to share on social media. Don’t miss an episode of the MAF Podcast – subscribe now.       Sign up for Marketing and Finance bulletins and get your free Business Writing Tips eBook right here!
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Ahmed Khalifa on building WordPress websites and driving traffic to your business – MAF125

In this episode, my guest is Ahmed Khalifa. We talk about building WordPress websites and driving traffic to your business. Welcome to episode 125 of the Marketing and Finance Podcast. What you’ll hear about in this episode The difference between WordPress.com and WordPress.org and which small businesses should choose What to look for when choosing a high-quality host for your website How focusing on a niche can build an audience quicker than broad targeting Consistency and the importance of playing a long game to build an audience Who is Ahmed Khalifa? Ahmed lives in Edinburgh and runs IgniteRock. He helps freelancers, entrepreneurs and small businesses to grow and become more visible online, attract more customers and maximise the potential of their WordPress websites by providing tailored and expert advice on digital marketing, content marketing, analytics and conversion. With over 8 years experience in the online industry, he’s covered all things digital marketing but particularly specialises in SEO. Ahmed’s Links: Follow Ahmed on Twitter Connect with Ahmed on LinkedIn Follow Ahmed on Instagram Check out the IgniteRock website Hooked: How to build Habit-Forming Products by Nir Eyal If you enjoyed – Ahmed Khalifa on building WordPress websites and driving traffic to your business  – please leave a comment or a review on iTunes. And if you know anyone who would enjoy the show – please share it with them. You can use the buttons below to share on social media. Don’t miss an episode of the MAF Podcast – subscribe now.       Sign up for Marketing and Finance bulletins and get your free Business Writing Tips eBook right here!
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Jonathan Patrick shares marketing lessons from financing start-up businesses – MAF124

In this episode, I talk to Jonathan Patrick. With a marketing background and a long career of financing start-ups, he shares some great marketing lessons from working with those new businesses. Welcome to episode 124 of the Marketing and Finance Podcast. What you’ll hear about in this episode How focussing on the theoretical rather than the practical can weaken a marketing approach Conducting research without leading the customer Putting together a strategy before jumping straight into the tactics The “release early and often” mentality and the importance of refining your offer Pitch decks win financial backing and can help keep marketing simple Who is Jonathan Patrick? Jonathan is a former financial adviser and C-level finance executive turned strategic consultant with more than 20 years of experience and proven results. He’s a former start-up founder of GoGrabLunch.com and FeasibleFunding.com. Jonathan is also a former professional mixed martial artist and undefeated in his weight class. Jonathan’s Links: Follow Jonathan on Twitter Connect with Jonathan on LinkedIn Visit Jonathan’s website Visit the SoundFound website where Jonathan helps southern US entrepreneurs get noticed Zappos – the US company which grew big without losing it’s “small company” mentality The Dream Manager by Matthew Kelly If you enjoyed – Jonathan Patrick shares marketing lessons from financing start-up businesses  – please leave a comment or a review on iTunes. And if you know anyone who would enjoy the show – please share it with them. You can use the buttons below to share on social media. Don’t miss an episode of the MAF Podcast – subscribe now.       Sign up for Marketing and Finance bulletins and get your free Business Writing Tips eBook right here!
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Fighting Complexity – speaking at Content Marketing Academy Live 2017

Last year’s Content Marketing Academy Conference in Edinburgh was the best marketing conference I’ve ever been to. And I’ve been to lots. Over about 25 years. What was so good about it? A perfect blend of international and local speakers who stayed for the whole 2 days. They didn’t hide in the “green room” or disappear as soon as they’d finished their speech. We could hang out with them. Have a beer with them. Carry on learning from them. Learning as much from attendees as I learned from the speakers. A motivated group of business leaders brimming with enthusiasm and ideas. I made some great friends at TCMA 2016. A great venue – a converted church. And amazing attention to detail. Even down to the amenity kits waiting in the restrooms. I booked for the 2017 conference as soon as I arrived home after the 2016 event. You can read my review of TCMA2016 right here. But this year I’ll not just be an attendee learning from another great line up of speakers and delegates.  I’m delighted Chris Marr, the founder, and brains behind what is now called CMALive 2017, has asked me to be a speaker as well. You won’t be surprised to hear I’m speaking about keeping marketing simple. Here’s the pitch: Fighting Complexity: How to keep marketing simple from start up to big corporate. Whether your business is a small start-up, or growing rapidly, simplicity in your marketing strategy is essential for success. And it’s what your customers want. When some companies grow, complexity and bureaucracy sets in and can blur your focus and kill clear marketing messages. You’ll hear how to stay focussed on this as your business grows, how to avoid marketing bloat and bullshit, how to remain engaging, and how to keep making sales.
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Alex Cameron shares 5 takeaways from Social Media Marketing World 2017 – MAF123

In this episode, Alex Cameron is back on the show. Just back from attending the massive Social Media Marketing World Conference in San Diego, Alex shares with us 5 takeaways from the many keynotes and workshops. Welcome to episode 123 of the Marketing and Finance Podcast. What you’ll hear about in this episode How less is more when it comes to posting content to social media Why engaging with your community is as important as your content Breaking the algorithms is possible with live video streaming Whether social media ads increase your exposure and by how much Instagram is on fire and why you should put it into your mix Who is Alex Cameron? Alex is a Social Media Coach from San Diego California. With a background in the hospitality industry, she loves empowering her clients with the knowledge and direction they need to succeed in the world of digital marketing and social media. Links: Follow Alex on Twitter Connect with Alex on LinkedIn Follow Alex on Snapchat Alex’s website – Signature Social Consulting Social Media Marketing World Conference 2017 Read Alex’s blog post about the 5 takeaways from SMMW Alex’s best speaker from the SMMW 2017 Conference – Rick Mulready If you enjoyed – Alex Cameron shares 5 takeaways from Social Media Marketing World 2017  – please leave a comment or a review on iTunes. And if you know anyone who would enjoy the show – please share it with them. You can use the buttons below to share on social media. Don’t miss an episode of the MAF Podcast – subscribe now. Sign up for Marketing and Finance bulletins and get your free Business Writing Tips eBook right here!
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Public Speaking Skills, World Class Communication and presenting at Riverside Stadium – RogVLOG – 9

In this episode, join me for a speaking gig at the Teesside Business Show. It took place at the awesome Riverside Stadium in Middlesbrough, UK. I used to do stacks of public speaking and I’m getting back into it and enjoying teaching business audiences how to “Keep Marketing Simple”. I’m always learning myself too. Last year I went on the World Class Communications course with US speaker Marcus Sheridan. Hosted by the Content Marketing Academy, the course has allowed me to raise my speaking to a higher level. So as well as having a look around the business show, we chat about world class communications, the Columbus principle, and other public speaking skills. Let’s go and present. Now it’s your turn: If you want a motivating speaker for your event I’d be delighted to come along. My “Keeping Marketing Simple” talk is going down well. But if you need something more tailored to your needs we can chat about what you need. Please check out my speaker page for more information. If you want to learn more about World Class Communication with Marcus Sheridan – check out the WCC page right here. Here’s more information on the Teesside Business Show. The event is designed for all businesses of all types small or large and is a great platform for networking, connecting and learning all at the same time.
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Andy Philo on Serious Illness Cover and rewards for understanding and improving your health – MAF122

In this show, my guest is Vitality’s, Andy Philo. We chat about how Vitality developed Serious Illness Cover. And we look at how they’re encouraging people to understand and improve their health. Welcome to episode 122 of the Marketing and Finance Podcast. What you’ll hear about in this episode The development of Serious Illness Cover as an alternative to critical illness cover How Vitality created a new marketing approach to insurance using sausage dogs, Olympic athletes, brand discounts and rewards What they’re doing to encourage people to understand and improve their health Offering value for money for people with diabetes and high BMI Who is Andy Philo Andy is Director of IFA Distribution at Vitality. He’s a passionate advocate of meeting the protection needs of customers and encouraging advisers to make protection a priority. A Dad of 2 he’s a Spurs supporter. You’ll see him out and about throughout the UK hosting Vitality’s many adviser roadshow events. Andy’s links: Connect with Andy on LinkedIn Follow Andy on Twitter Visit the Vitality Website If you enjoyed – Andy Philo on Serious Illness Cover and rewards for understanding and improving your health – please leave a comment or a review on iTunes. And if you know anyone who would enjoy the show – please share it with them. You can use the buttons below to share on social media. Don’t miss an episode of the MAF Podcast – subscribe now. Sign up for Marketing and Finance bulletins and get your free Business Writing Tips eBook right here!
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Boys with Toys at the Broadcast Video Expo BVE 2017 – RogVLOG -8

Satisfy your inner geek. Let’s go and look at some awesome video technology. Cameras. Lights. VR. Rigs. Gimbles. Join Pascal Fintoni, Richard Tubb and I as we explore the Broadcast Video Expo 2017 at the Excel Arena in London. BVExpo is the premier event for people interested in creating video. Whether live streaming, or pre-recorded. BVExpo is the UK’s leading Entertainment and Media Tech event.  Its 20-year history is dedicated to the broadcast, production and post-production sectors. In recent years, BVE has evolved the show into an all-encompassing event also covering: the Connected Media, AV Systems Integration, Live Production, VR and creative sectors. Connected Media AV Systems Integration Live Production VR and creative sectors Streaming Now it’s your turn: As marketers, we can get seduced by shiny new toys. We want to dive straight in and use the new tech to talk to our customers. But it has to be part of your marketing strategy and not just playing around with new gadgets. Does that sound like you? If you need help with your marketing strategy please get in touch. Let me know what you thought about the Vlog. Please leave a comment or share on social media
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Helen Wilkie on writing, publishing and marketing your business book – MAF121

In this episode, my guest is communication specialist, Helen Wilkie. She’s helped accountants and other professionals launch their own business books. We chat about the process of writing, publishing and marketing a business book. Welcome to episode 121 of the Marketing and Finance Podcast. What you’ll hear about in this episode Helping “numbers” people to better use words How to decide on the best subject to write your book about Why “author” is the root of the word “authority” and why this is important for your personal brand Why the fact other business people might have written a book on the same subject shouldn’t put you off writing your own How to avoid going too broad and focus instead on “a thin slice of expertise” Planning, editing, production and whether to self-publish Who is Helen Wilkie For over 25 years, Helen’s worked with a variety of clients from multinational corporations through professional associations to government departments. She specialises in delivering more her flagship program, “Effective Business Writing for Accountants”, to firms and conferences across North America. She’s written eight books on business communication, including “Make Your Words Count: a short painless guide to business writing for accountants”, available on Amazon. Helen’s links: Connect with Helen on LinkedIn Follow Helen on Twitter Check out Helen’s website Createspace -self publishing Make your words count by Helen Wilkie If you enjoyed – Helen Wilkie on writing, publishing and marketing your business book – please leave a comment or a review on iTunes. And if you know anyone who would enjoy the show – please share it with them. You can use the buttons below to share on social media. Don’t miss an episode of the MAF Podcast – subscribe now. Sign up for Marketing and Finance bulletins and get your free Business Writing Tips eBook right here!
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Answer 3 questions to get to a simple marketing strategy

Stop making strategy so complex and soul destroying. As companies grow, do they intellectualise the marketing process too much? Do they lose touch with what their customers want from their products and services? The reason I ask is since I left big corporate nearly 4 years ago, I’ve worked with smaller businesses on their marketing strategies and the experience feels less of an intellectual exercise and more of a genuine desire to let insight guide their business decisions. Complex and expensive needn’t be better When you have giant pots of cash to spend on strategy, and you involve high-end international consultancy firms, they start throwing around terms like SWOT analysis, PEST analysis, Boston Grids, the Ansoff Matrix and good old Maslow’s hierarchy of needs. All good tried and tested exercises, they’ve formed the foundation of countless business strategies But if we over intellectualise the process we risk missing the real nuggets. I’ve seen some agencies boast about their ability to build “doctorate level” analysis into the process. Is this a good thing or would it miss the real customer insights that could lead to genuine new ideas? I’m as guilty as anyone for being swept up by a mass of paper, post-it notes and spreadsheets. I’ve been in teams emerging from the other side, exhausted, with a strategy declaring the company is going to become an industry thought leader. How excited would our customers be about that? Smaller businesses don’t have the money to spend on such massive undertakings. And it can be so refreshing to go through a simpler process. A simpler approach You can get just as good an analysis of the lay of the land, as you would from SWOTs, PESTs, Ansoff’s and Maslow’s, by answering three simple questions. Who is my customer? What is their problem?
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