Roger

All articles by Roger

 

Jon Norton on marketing lessons from building a stand-out accountancy brand – MAF134

This week my guest is Jon Norton. He runs an accountancy firm and it stands out because it doesn’t fit the stereotype. We talk about the marketing lessons any professional firm, financial services or otherwise, can learn from the experiences Jon’s had building a stand out accountancy brand. Welcome to episode 134 of the Marketing and Finance Podcast. What you’ll hear about in this episode How to make management accounting more accessible to businesses The similarities between marketing an accountancy firm and a financial adviser firm The importance of daily cash flow and how accountants can help Finding your unique tone of voice so you rise above your peers Who is Jon Norton? Jon set up Barefoot Accounting to support small businesses and organisations demystify their financials. His main focus is setting up systems and providing monthly accounting support. Barefoot Accounting is here to ensure that your accounts help you to direct your business and keep you compliant – with the added security and peace of mind that a dedicated professional is “watching your back”. From helping start-ups through to well-established corporations, Barefoot’s bespoke monthly support services bring the invaluable time and money saving benefits of accounting to the everyday running of businesses. Jon’s links: Connect with Jon on LinkedIn Follow Jon on Twitter Visit the Barefoot Accounting Website Deep Work: Rules for Focused Success in a Distracted World by Cal Newport Getting Things Done: The Art of Stress-free Productivity by David Allen If you enjoyed – Jon Norton on marketing lessons from building a stand-out accountancy brand – please leave a comment or a review on iTunes. And if you know anyone who would enjoy the show – please share it with them. You can use the buttons below to share on social media. Don’t miss an episode of the
Continue reading...

 

Jonathan David Lewis on Brand vs Wild and building resilient businesses – MAF133

This week my guest is Jonathan David Lewis. He’s the author of Brand vs Wild, a book about building resilient brands in harsh business environments. We chat about how jazz bands, not orchestras, are the right analogy for resilient businesses. Sounds intriguing, doesn’t it? And it is! Welcome to episode 133 of the Marketing and Finance Podcast. What you’ll hear about in this episode How board room members go through similar challenges and emotions as the survivors of a plane crash on a mountain side The smallest  thing can become existentially dangerous for companies Why systems design is now a key part of marketing There’s no fool proof solution to “wild” but you can increase your resilience Old concepts of success don’t work anymore – for example, flexibility is better than efficiency Why improvisation is important at the front line Who is Jonathan David Lewis? Jonathan is the author of Brand vs. Wild: Building Resilient Brands for Harsh Business Environments, a Forbes contributor and a turnaround expert at McKee Wallwork + Co., an integrated marketing firm that helps stalled, stuck and stale brands rekindle growth. A branding and business strategist, Jonathan honed his skills during the lean years of the Great Recession, helping brands navigate today’s unforgiving new business paradigms. Jonathan’s opinions are highly sought by numerous business and marketing publications, including Forbes, Digiday, and Advertising Age, where he explores the factors that lead to stalled growth and the principles proven to help companies navigate the ambiguities and dangers of the brand wilderness. Jonathan’s links: Connect with Jonathan on LinkedIn Follow Jonathan on Twitter Visit the McKee Wallwork website Brand vs Wild: Building resilient brands for harsh business environments by Jonathan David Lewis Getting Naked: A Business Fable About Shedding The Three Fears That Sabotage Client Loyalty by Patrick Lencioni
Continue reading...

 

Gina Gardiner on motivating your team and finding excellence – MAF132

This week my guest is Gina Gardiner. After a skiing accident left her with a progressive disability she’s gone on to build top performing teams in schools and now, businesses. We talk about finding the gift in every challenge you face, motivating your team and finding excellence. Welcome to episode 132 of the Marketing and Finance Podcast. What you’ll hear about in this episode Finding the gift in every challenge you face Looking for the catalyst for change Letting the team take responsibility for their own emotional and physical state How to model by example, set clear, explicit, shared and expectations Finding what better looks like and achieving the excellence missing in most organisations Who is Gina Gardiner? As an inspirational speaker, corporate business coach and executive life coach, Gina works with emergent, middle and senior managers, and their teams, to help people fulfil their personal and professional potential. Whether it’s helping to develop confidence, leadership, or empowering individuals to see themselves as the solution, Gina’s 30 years of experience in the development of leadership has shown her that with the right perspective on life, there are ways and means of achieving your goals. Gina’s Contact links: Follow Gina on Twitter Connect with Gina on LinkedIn Visit Genuinely You Visit Gina’s website – Gina Gardiner Associates Free 7 part video programme. 7 Principles For Living A Happy and Successful Life Chariots on Fire: Creating your positive advantage by Gina Gardiner If you enjoyed – Gina Gardiner on motivating your team and finding excellence – please leave a comment or a review on iTunes. And if you know anyone who would enjoy the show – please share it with them. You can use the buttons below to share on social media. Don’t miss an episode of the MAF Podcast – subscribe now.
Continue reading...

 

Speaking at CMALive17 the best marketing conference in the world – RogVLOG – 12

I thought the Content Marketing Academy Conference in 2016 was the best marketing conference I’d been to in a career spanning 25 years. But CMALive17 topped it. And this year I was delighted founder, Chris Marr asked me to speak at the event. What an honour. Join me in Edinburgh, at the incredible Hub venue. Soak in the atmosphere. Check out the superb line-up of speakers from around the world. Here’s a list of the speakers. You’ll recognise a few who’ve been guests on the Marketing and Finance Podcast. Chris Ducker Col Gray and Ross Coverdale Yva Yorston Stefan Thomas Sharon Menzies Doug Kessler Cara MacKay Erika Napoletano Mark Schaefer Pam Laird Janet Murray Karen Reyburn George B Thomas Danielle Sheridan Marcus Sheridan At CMALive they make the guests feel as important as the speakers and you can learn just as much in the networking breaks and the socials by talking to your peers. Now it’s your turn: I loved being a guest and speaking at CMALive. Were you at there? Let me know what you thought. Are you going again in 2018?
Continue reading...

 

Why it’s no surprise 4 UK airports are among the 10 worst in the world

Hold on a second this can’t be true, can it? Edinburgh, Manchester, London Gatwick and London Stansted are among the 10 worst airports in the world according to a survey by AirHelp. Surely they can’t be serious! But they are being serious (and stop calling them Shirley!) Sorry for the blatant quote from Airplane the Movie there, but I’m trying to make myself laugh. When I think about UK airports I can’t help myself from getting cross. Logic suggests there must be grimmer airports than EDI, MAN, LGW and STN out there. Worse than Saint Vincent? I remember queuing up at immigration for 90 minutes in a grey building with no air conditioning in Saint Vincent. Not fun. Palma’s football pitch sized check in hall is enough to convince you never to fly with checked bags again. And the scary threat of being manhandled into a back room and probed by security men in latex gloves means you walk through US terminals trying to avoid eye contact with anyone in a uniform. Yet here are 4 supposed world class UK airports languishing in the bottom ten. Actually, I’m not surprised. They deserve their place on this list of shame. Most UK airports aren’t designed with amazing customer experience in mind. They’re designed to part passengers from their cash at every opportunity. They are sprawling, maze-like shopping malls with a few gates added onto the sides for planes to park at. If you dare to drop someone off at a UK airport in a car, you’ll have to cough up some cash for being so downright inconsiderate. The airport will bleat on about their environmental responsibilities to justify the charge. Encouraging people to take public transport aren’t they? No, it’s just blatant profiteering. You can’t play the green card when there’s a
Continue reading...

 

David Ferguson on keeping a start-up culture as your company grows larger – MAF131

This week my guest is David Ferguson from Nucleus. I interviewed David as part of my preparation for my recent speech at Content Marketing Academy Live 2017. The talk was about keeping marketing simple as you grow from start-up to big company. Nucleus has done this and David gave me some great tips which I weaved into my presentation. Listen to all of David’s ideas in this great chat. Welcome to episode 131 of the Marketing and Finance Podcast. What you’ll hear about in this episode How to “Think big. Act small. Be humble.” Keeping your marketing simple no matter how large your company grows How to avoid compliance complexity in regulated industries Putting together sensible social media practices Using content and live events to engage with your customers Who is David Ferguson? After spending time as a trainee actuary with Life Association of Scotland before stints with Ivory & Sime, Scottish Life International and strategic consultancy The Abacus, David started Nucleus Financial. In 2016 the Scottish Government appointed David as one of their FinTech envoys for Scotland. Nucleus is based a stone’s throw from where I used to work at Bright Grey, and indeed we’ve swapped marketing and cultural ideas over the years. David is a prolific user of social media and a frequent media commentator. David’s Contact links: Follow David on Twitter Connect with David on LinkedIn Visit the Nucleus Financial Website Check out all the great content and find out about the Illuminate Roadshows Setting the Table: The transforming power of hospitality in business by Danny Meyer If you enjoyed – David Ferguson on keeping a start-up culture as your company grows larger – please leave a comment or a review on iTunes. And if you know anyone who would enjoy the show – please share it with
Continue reading...

 

Teaching Body Balance, Coffee by the Harbour and Pilates Filming – RogVLOG11

In this Episode come with me to Fisherrow Harbour near Edinburgh. Join me as I teach two Les Mills Body Balance classes, enjoy a coffee by the gorgeous harbour at Fisherrow, and help one of my fitness instructor buddies film her Pilates assessment video. Body Balance is an exercise to music class fusing together moves from Tai Chi, Yoga and Pilates into a strength and flexibility workout. Many people think it’s a bit fluffy. Far from it. Body Balance can be tough. See for yourself in the video. Now it’s your turn: What do you do to chill out after a hard week at work? What’s your favourite exercise class? Let me know. Leave a comment or share the post on social media.
Continue reading...

 

Ken Course on why business development revolves around answering customer questions – MAF130

In this episode, my guest is Ken Course. He specialises in helping businesses find their next customers. We talk about why  business development revolves around answering customer questions. Welcome to episode 130 of the Marketing and Finance Podcast. What you’ll hear about in this episode How to focus on your highest and best skills and outsource the rest Systemising the most common questions you get asked to free you up to find more clients Reducing your reliance on referrals by tapping into technology Why the world now revolves around answering questions How were all teachers and why we need to stand out Who is Ken Course? US-based Ken is the founder of Explore Momentum and leads a community called “Your Momentum Now,” which is completely built around helping you create results. He’ll help you find your next customer, fill your next event, grow your database, put systems in place, and make more sales. Ken knows all about: Marketing automation, speaking and training, developing and launching information products, coaching and speaking very loudly Ken’s Links: Connect with Ken on LinkedIn Follow Ken on Twitter Visit Ken’s website Visit the Explore Momentum Website Essentialism – The disciplined pursuit of less by Greg McKeown If you enjoyed – Ken Course on why business development revolves around answering customer questions – please leave a comment or a review on iTunes. And if you know anyone who would enjoy the show – please share it with them. You can use the buttons below to share on social media. Don’t miss an episode of the MAF Podcast – subscribe now.       Sign up for Marketing and Finance bulletins and get your free Business Writing Tips eBook right here!
Continue reading...

 

Three rules for simple marketing communications and renaming protection insurance – MAF129

In this show, it’s just me and the mic. Let’s talk about three rules for keeping your marketing communications simple and whether we should find a better way to describe protection insurance. Welcome to episode 129 of the marketing and finance podcast. As you know, as well as working as a consultant, I’m also the marketing director of the Protection Review. It’s just under two months until the Conference and Dinner on 19 July. So I’ve been inspired to record this show based on a few protection articles I’ve written recently. So, let’s talk about simple marketing communications. What you’ll hear about in this episode The three rules of simple marketing communications Always talk in the language of your customer Don’t use jargon, gobbledegook and management speak mumbo jumbo Don’t succumb to the curse of knowledge Whether “financial rescue” is a better way to describe protection If you enjoyed – Three rules for simple marketing communications and renaming protection insurance – please leave a comment or a review on iTunes. And if you know anyone who would enjoy the show – please share it with them. You can use the buttons below to share on social media. Don’t miss an episode of the MAF Podcast – subscribe now.       Sign up for Marketing and Finance bulletins and get your free Business Writing Tips eBook right here!
Continue reading...

 

Col Gray on why and how financial professionals should build a brand – MAF128

In this episode, my guest is Col Gray. We talk about why and how financial professionals should build a brand. His “Super Hero Brand Formula” is the best I’ve ever come across. Better than the complicated intellectual approaches of mega global brand agencies. Actually, Col’s thoughts don’t just apply to financial professionals, they’ll inspire anyone who runs a business. Full stop. Welcome to episode 128 of the Marketing and Finance Podcast. What you’ll hear about in this episode Why it’s important to stand out and how your brand can make it happen A brand is more than just a logo Col’s  5 stage “Super Hero Brand Formula” he uses to build his clients’ brands Your super power Your purpose Your personality Your costume Your stories Who is Col Gray? Col is a graphic & brand designer whose passion for branding is as big as his beard. He’s the owner and head honcho of Pixels Ink design studio in Dundee. With 18 years of commercial design experience under his signature baseball cap, he helps his clients tell their story through branding; creating deeper, meaningful connections with their customers. He also speaks at conferences, events and workshops, helping businesses and entrepreneurs to rock their brands. Watch out, he sometimes takes to stage in a superhero onesie. Col’s Links: Connect with Col on LinkedIn Follow Col on Twitter Visit the Pixels Ink website Watch Col’s videos on his YouTube channel If you enjoyed – Col Gray on why and how financial professionals should build a brand – please leave a comment or a review on iTunes. And if you know anyone who would enjoy the show – please share it with them. You can use the buttons below to share on social media. Don’t miss an episode of the MAF Podcast – subscribe now.
Continue reading...

 

Posh Airline Breakfasts, Gen Y, CitizenM and Quiz Nights – RogVLOG – 10

Thirty 35 years to the day after Duran Duran released the Rio album, join me for a trip to London for a Quiz Night. We’ll have a sneak peek at British Airways new Club Europe service on UK Domestic flights. Visit a conference and discover what makes Generation Y (that’s Millenials) tick. And we’ll have a look round the CitizenM Hotel in Shoreditch. It’s bright, quirky and a fun place to stay. Will they ask the Duran Duran question at the quiz night? Now it’s your turn: If you enjoyed RogVLOG please share using the social buttons below. And in keeping with the subject matter, I’d love to hear what your favourite 1980s band is? Perhaps you saw U2 on the Joshua Tree tour. Or Genesis on the Invisible Touch tour. Let me know.
Continue reading...

 

Vicky Gunn on marketing planning, hiring experts and brightening up beach huts – MAF127

In this episode, my guest is Vicky Gunn. She’s an accountant who’s worked in big corporates and the public sector. Recently she started a business hiring out candy-striped beach huts. Sounds quirky and it is. We chat about marketing planning, hiring experts and how to brighten up industries and brands people perceive to be dull. Welcome to episode 127 of the Marketing and Finance Podcast. What you’ll hear about in this episode How planning ahead for 3 to 6 months can accelerate your marketing output Communications and the importance of individual connections for making change happen Choosing experts to help you with your business – what to look for and the questions you want them to ask you Ho to brighten up your brand if you work in an industry people perceive to be “dull” Who is Vicky Gunn? An experienced CIMA qualified senior finance professional, Vicky has a track record in delivering strategic finance and commercial advice to drive contribution to the bottom line. Having progressed her career through UK and international leading brands within both the private and public sector, as an agile business partner and natural leader, I have developed a strong customer-focused mindset. Vicky’s great at influencing and managing complex internal and external stakeholder relationships. She’s recently left the public sector and runs a successful company renting out beach huts where each hut is a quirky, colourful experience appealing to families and beach lovers of all ages. Vicky’s Links: Connect with Vicky on LinkedIn Follow Vicky on Twitter Follow Millie’s Beach Huts on Twitter Visit the Millie’s Beach Hut website Chapter One: You have the power to change stuff by Daniel Flynn If you enjoyed – Vicky Gunn on marketing planning, hiring experts and brightening up beach huts – please leave a comment or a review on
Continue reading...

 

Caroline McKenna on financial services marketing lessons from the non-profit sector – MAF126

In this episode, my guest is Caroline McKenna. We talk about the marketing lessons financial services companies can learn from the non-profit sector. Welcome to episode 126 of the Marketing and Finance Podcast. What you’ll hear about in this episode Differences between the non-profit sector and commercial organisations Learning from the personal, almost intimate, feel of a charitable enterprise How the “Ice Bucket Water” challenge defines a topical grass roots approach to marketing and highlights “the human touch” The 7Families campaign and how it points the way to engaging marketing in the financial services sector Who is Caroline McKenna? Caroline is the founder of Social Good HQ which is an online learning academy for non-profits organisations and a manager at the Dundee International Women’s Centre. Her background is running and managing a wide range of businesses from Corporate, SME and not-for-profit organisations has allowed her to connect with amazing people and deliver real results. She specialises in working with non-profit trustees leading the development of company strategy in addition to overseeing the implementation of company long and short term plans. Caroline’s Links: Follow Caroline on Twitter Connect with Caroline on LinkedIn Visit the Social Good HQ website Visit the Dundee International Women’s Centre website Check out the Heineken “World’s Apart” Campaign They Ask You Answer by Marcus Sheridan Known by Mark Schaefer If you enjoyed – Caroline McKenna on financial services marketing lessons from the non-profit sector – please leave a comment or a review on iTunes. And if you know anyone who would enjoy the show – please share it with them. You can use the buttons below to share on social media. Don’t miss an episode of the MAF Podcast – subscribe now.       Sign up for Marketing and Finance bulletins and get your free Business Writing Tips eBook right here!
Continue reading...

 

Ahmed Khalifa on building WordPress websites and driving traffic to your business – MAF125

In this episode, my guest is Ahmed Khalifa. We talk about building WordPress websites and driving traffic to your business. Welcome to episode 125 of the Marketing and Finance Podcast. What you’ll hear about in this episode The difference between WordPress.com and WordPress.org and which small businesses should choose What to look for when choosing a high-quality host for your website How focusing on a niche can build an audience quicker than broad targeting Consistency and the importance of playing a long game to build an audience Who is Ahmed Khalifa? Ahmed lives in Edinburgh and runs IgniteRock. He helps freelancers, entrepreneurs and small businesses to grow and become more visible online, attract more customers and maximise the potential of their WordPress websites by providing tailored and expert advice on digital marketing, content marketing, analytics and conversion. With over 8 years experience in the online industry, he’s covered all things digital marketing but particularly specialises in SEO. Ahmed’s Links: Follow Ahmed on Twitter Connect with Ahmed on LinkedIn Follow Ahmed on Instagram Check out the IgniteRock website Hooked: How to build Habit-Forming Products by Nir Eyal If you enjoyed – Ahmed Khalifa on building WordPress websites and driving traffic to your business  – please leave a comment or a review on iTunes. And if you know anyone who would enjoy the show – please share it with them. You can use the buttons below to share on social media. Don’t miss an episode of the MAF Podcast – subscribe now.       Sign up for Marketing and Finance bulletins and get your free Business Writing Tips eBook right here!
Continue reading...

 

Jonathan Patrick shares marketing lessons from financing start-up businesses – MAF124

In this episode, I talk to Jonathan Patrick. With a marketing background and a long career of financing start-ups, he shares some great marketing lessons from working with those new businesses. Welcome to episode 124 of the Marketing and Finance Podcast. What you’ll hear about in this episode How focussing on the theoretical rather than the practical can weaken a marketing approach Conducting research without leading the customer Putting together a strategy before jumping straight into the tactics The “release early and often” mentality and the importance of refining your offer Pitch decks win financial backing and can help keep marketing simple Who is Jonathan Patrick? Jonathan is a former financial adviser and C-level finance executive turned strategic consultant with more than 20 years of experience and proven results. He’s a former start-up founder of GoGrabLunch.com and FeasibleFunding.com. Jonathan is also a former professional mixed martial artist and undefeated in his weight class. Jonathan’s Links: Follow Jonathan on Twitter Connect with Jonathan on LinkedIn Visit Jonathan’s website Visit the SoundFound website where Jonathan helps southern US entrepreneurs get noticed Zappos – the US company which grew big without losing it’s “small company” mentality The Dream Manager by Matthew Kelly If you enjoyed – Jonathan Patrick shares marketing lessons from financing start-up businesses  – please leave a comment or a review on iTunes. And if you know anyone who would enjoy the show – please share it with them. You can use the buttons below to share on social media. Don’t miss an episode of the MAF Podcast – subscribe now.       Sign up for Marketing and Finance bulletins and get your free Business Writing Tips eBook right here!
Continue reading...

 

Fighting Complexity – speaking at Content Marketing Academy Live 2017

Last year’s Content Marketing Academy Conference in Edinburgh was the best marketing conference I’ve ever been to. And I’ve been to lots. Over about 25 years. What was so good about it? A perfect blend of international and local speakers who stayed for the whole 2 days. They didn’t hide in the “green room” or disappear as soon as they’d finished their speech. We could hang out with them. Have a beer with them. Carry on learning from them. Learning as much from attendees as I learned from the speakers. A motivated group of business leaders brimming with enthusiasm and ideas. I made some great friends at TCMA 2016. A great venue – a converted church. And amazing attention to detail. Even down to the amenity kits waiting in the restrooms. I booked for the 2017 conference as soon as I arrived home after the 2016 event. You can read my review of TCMA2016 right here. But this year I’ll not just be an attendee learning from another great line up of speakers and delegates.  I’m delighted Chris Marr, the founder, and brains behind what is now called CMALive 2017, has asked me to be a speaker as well. You won’t be surprised to hear I’m speaking about keeping marketing simple. Here’s the pitch: Fighting Complexity: How to keep marketing simple from start up to big corporate. Whether your business is a small start-up, or growing rapidly, simplicity in your marketing strategy is essential for success. And it’s what your customers want. When some companies grow, complexity and bureaucracy sets in and can blur your focus and kill clear marketing messages. You’ll hear how to stay focussed on this as your business grows, how to avoid marketing bloat and bullshit, how to remain engaging, and how to keep making sales.
Continue reading...

 

Alex Cameron shares 5 takeaways from Social Media Marketing World 2017 – MAF123

In this episode, Alex Cameron is back on the show. Just back from attending the massive Social Media Marketing World Conference in San Diego, Alex shares with us 5 takeaways from the many keynotes and workshops. Welcome to episode 123 of the Marketing and Finance Podcast. What you’ll hear about in this episode How less is more when it comes to posting content to social media Why engaging with your community is as important as your content Breaking the algorithms is possible with live video streaming Whether social media ads increase your exposure and by how much Instagram is on fire and why you should put it into your mix Who is Alex Cameron? Alex is a Social Media Coach from San Diego California. With a background in the hospitality industry, she loves empowering her clients with the knowledge and direction they need to succeed in the world of digital marketing and social media. Links: Follow Alex on Twitter Connect with Alex on LinkedIn Follow Alex on Snapchat Alex’s website – Signature Social Consulting Social Media Marketing World Conference 2017 Read Alex’s blog post about the 5 takeaways from SMMW Alex’s best speaker from the SMMW 2017 Conference – Rick Mulready If you enjoyed – Alex Cameron shares 5 takeaways from Social Media Marketing World 2017  – please leave a comment or a review on iTunes. And if you know anyone who would enjoy the show – please share it with them. You can use the buttons below to share on social media. Don’t miss an episode of the MAF Podcast – subscribe now. Sign up for Marketing and Finance bulletins and get your free Business Writing Tips eBook right here!
Continue reading...

 

Public Speaking Skills, World Class Communication and presenting at Riverside Stadium – RogVLOG – 9

In this episode, join me for a speaking gig at the Teesside Business Show. It took place at the awesome Riverside Stadium in Middlesbrough, UK. I used to do stacks of public speaking and I’m getting back into it and enjoying teaching business audiences how to “Keep Marketing Simple”. I’m always learning myself too. Last year I went on the World Class Communications course with US speaker Marcus Sheridan. Hosted by the Content Marketing Academy, the course has allowed me to raise my speaking to a higher level. So as well as having a look around the business show, we chat about world class communications, the Columbus principle, and other public speaking skills. Let’s go and present. Now it’s your turn: If you want a motivating speaker for your event I’d be delighted to come along. My “Keeping Marketing Simple” talk is going down well. But if you need something more tailored to your needs we can chat about what you need. Please check out my speaker page for more information. If you want to learn more about World Class Communication with Marcus Sheridan – check out the WCC page right here. Here’s more information on the Teesside Business Show. The event is designed for all businesses of all types small or large and is a great platform for networking, connecting and learning all at the same time.
Continue reading...

 

Andy Philo on Serious Illness Cover and rewards for understanding and improving your health – MAF122

In this show, my guest is Vitality’s, Andy Philo. We chat about how Vitality developed Serious Illness Cover. And we look at how they’re encouraging people to understand and improve their health. Welcome to episode 122 of the Marketing and Finance Podcast. What you’ll hear about in this episode The development of Serious Illness Cover as an alternative to critical illness cover How Vitality created a new marketing approach to insurance using sausage dogs, Olympic athletes, brand discounts and rewards What they’re doing to encourage people to understand and improve their health Offering value for money for people with diabetes and high BMI Who is Andy Philo Andy is Director of IFA Distribution at Vitality. He’s a passionate advocate of meeting the protection needs of customers and encouraging advisers to make protection a priority. A Dad of 2 he’s a Spurs supporter. You’ll see him out and about throughout the UK hosting Vitality’s many adviser roadshow events. Andy’s links: Connect with Andy on LinkedIn Follow Andy on Twitter Visit the Vitality Website If you enjoyed – Andy Philo on Serious Illness Cover and rewards for understanding and improving your health – please leave a comment or a review on iTunes. And if you know anyone who would enjoy the show – please share it with them. You can use the buttons below to share on social media. Don’t miss an episode of the MAF Podcast – subscribe now. Sign up for Marketing and Finance bulletins and get your free Business Writing Tips eBook right here!
Continue reading...

 

Boys with Toys at the Broadcast Video Expo BVE 2017 – RogVLOG -8

Satisfy your inner geek. Let’s go and look at some awesome video technology. Cameras. Lights. VR. Rigs. Gimbles. Join Pascal Fintoni, Richard Tubb and I as we explore the Broadcast Video Expo 2017 at the Excel Arena in London. BVExpo is the premier event for people interested in creating video. Whether live streaming, or pre-recorded. BVExpo is the UK’s leading Entertainment and Media Tech event.  Its 20-year history is dedicated to the broadcast, production and post-production sectors. In recent years, BVE has evolved the show into an all-encompassing event also covering: the Connected Media, AV Systems Integration, Live Production, VR and creative sectors. Connected Media AV Systems Integration Live Production VR and creative sectors Streaming Now it’s your turn: As marketers, we can get seduced by shiny new toys. We want to dive straight in and use the new tech to talk to our customers. But it has to be part of your marketing strategy and not just playing around with new gadgets. Does that sound like you? If you need help with your marketing strategy please get in touch. Let me know what you thought about the Vlog. Please leave a comment or share on social media
Continue reading...

 

Helen Wilkie on writing, publishing and marketing your business book – MAF121

In this episode, my guest is communication specialist, Helen Wilkie. She’s helped accountants and other professionals launch their own business books. We chat about the process of writing, publishing and marketing a business book. Welcome to episode 121 of the Marketing and Finance Podcast. What you’ll hear about in this episode Helping “numbers” people to better use words How to decide on the best subject to write your book about Why “author” is the root of the word “authority” and why this is important for your personal brand Why the fact other business people might have written a book on the same subject shouldn’t put you off writing your own How to avoid going too broad and focus instead on “a thin slice of expertise” Planning, editing, production and whether to self-publish Who is Helen Wilkie For over 25 years, Helen’s worked with a variety of clients from multinational corporations through professional associations to government departments. She specialises in delivering more her flagship program, “Effective Business Writing for Accountants”, to firms and conferences across North America. She’s written eight books on business communication, including “Make Your Words Count: a short painless guide to business writing for accountants”, available on Amazon. Helen’s links: Connect with Helen on LinkedIn Follow Helen on Twitter Check out Helen’s website Createspace -self publishing Make your words count by Helen Wilkie If you enjoyed – Helen Wilkie on writing, publishing and marketing your business book – please leave a comment or a review on iTunes. And if you know anyone who would enjoy the show – please share it with them. You can use the buttons below to share on social media. Don’t miss an episode of the MAF Podcast – subscribe now. Sign up for Marketing and Finance bulletins and get your free Business Writing Tips eBook right here!
Continue reading...

 

Answer 3 questions to get to a simple marketing strategy

Stop making strategy so complex and soul destroying. As companies grow, do they intellectualise the marketing process too much? Do they lose touch with what their customers want from their products and services? The reason I ask is since I left big corporate nearly 4 years ago, I’ve worked with smaller businesses on their marketing strategies and the experience feels less of an intellectual exercise and more of a genuine desire to let insight guide their business decisions. Complex and expensive needn’t be better When you have giant pots of cash to spend on strategy, and you involve high-end international consultancy firms, they start throwing around terms like SWOT analysis, PEST analysis, Boston Grids, the Ansoff Matrix and good old Maslow’s hierarchy of needs. All good tried and tested exercises, they’ve formed the foundation of countless business strategies But if we over intellectualise the process we risk missing the real nuggets. I’ve seen some agencies boast about their ability to build “doctorate level” analysis into the process. Is this a good thing or would it miss the real customer insights that could lead to genuine new ideas? I’m as guilty as anyone for being swept up by a mass of paper, post-it notes and spreadsheets. I’ve been in teams emerging from the other side, exhausted, with a strategy declaring the company is going to become an industry thought leader. How excited would our customers be about that? Smaller businesses don’t have the money to spend on such massive undertakings. And it can be so refreshing to go through a simpler process. A simpler approach You can get just as good an analysis of the lay of the land, as you would from SWOTs, PESTs, Ansoff’s and Maslow’s, by answering three simple questions. Who is my customer? What is their problem?
Continue reading...

 

St Regis, Saddiyat Island, Abu Dhabi, giant bath tubs and poorly turtles – RogVLOG – 7

In this last of 3 Vlogs from Abu Dhabi let’s go and explore the St. Regis Hotel, Saadiyat Island. Check out the rooms, the grounds of the hotel (on a bit of a grim rainy day), and the spectacular white sandy beach. We meet a sick turtle waiting to be taken off to a turtle hospital in a turtle ambulance. And a quick wander through the restaurants in the hotel. Olea – the buffet restaurant Sontaya – for spicy Thai food 55 and 5th – gourmet steakhouse Torquoiz – fish restaurant and cocktail bar Now it’s your turn: What do you think? Would you like to go to the St. Regis Hotel, Saadiyat Island, Abu Dhabi? Please leave a comment or share on social media.
Continue reading...

 

Iona Bain on the Young Money Blog and financial education – MAF120

This week I chat to journalist, blogger and author, Iona Bain. We talk about how she launched the Young Money Blog, financial education and how important it is to get out and talk directly to your customers. Welcome to episode 120 of the Marketing and Finance Podcast. What you’ll hear about in this episode How Iona set up the first blog dedicated to young people and their money Why we need more financial education in schools and what it should cover Giving young people the power and the freedom to take back control of their money The importance of getting out and meeting people to find out their problems Why “conforming to the norm” is not a strategy for business success Who is Iona Bain Iona is a journalist, blogger and author. She’s written for all the major national newspaper titles and financial services trade publications. She founded the award-winning Young Money Blog, the first and only online financial blog devoted to young people in the UK. Won Money Blogger of the Year at 2016 Santander Media Awards. She’s author of “Spare Change”, named one of the top five feminist books of 2016. You’ll see Iona appear regularly on BBC Breakfast and BBC Scotland. Iona’s links: Connect with Iona on LinkedIn Follow Iona on Twitter Check out the Young Money Blog Check out the “Good with Money” website by Rebecca O’Conner Spare Change by Iona Bain The Marshmallow Test: Understanding self control and how to master it by Walter Mischel If you enjoyed – Iona Bain on the Young Money Blog and financial education – please leave a comment or a review on iTunes. And if you know anyone who would enjoy the show – please share it with them. You can use the buttons below to share on social media.
Continue reading...

 

Ferrari World Abu Dhabi and the Fastest Roller Coaster in the World – RogVLOG – 6

In this episode let’s take a trip to Ferrari World in Abu Dhabi with its amazing gigantic building. We’ll check out Formula Rossa, the fastest roller coaster in the world. The go karts. Flying Aces, another roller coaster with the world’s highest non-inverting loop. And experience the Ferrari themed “Red” acrobatics and dance show. There’s nothing business oriented about this Vlog. It’s just good fun. It’s the second of three Vlogs from Abu Dhabi – check in soon for a review of the St. Regis Hotel Saadiyat Island. Now it’s your turn: What’s the most insane ride you’ve ever been on? Maybe it’s a smaller ride like the Wild Mouse at Blackpool Pleasure Beach. Or a gigantic roller coaster like Millennium Force at Cedar Point in Ohio. Please leave a comment or share on social media.
Continue reading...

 

Maggie Johnson on virtual assistance, event management and marketing services – MAF119

After a week’s holiday, MAF is back and my guest is Maggie Johnson. We chat about virtual assistance, event management and marketing services and how this might benefit your business. Welcome to episode 119 of the Marketing and Finance Podcast. What you’ll hear about in this episode Take away the “busy” from the “productive” Freeing yourself up to focus on the important business development and strategy stuff Running slick events from conferences to awards dinners Changing from a “support” company to a “services” company and embracing content marketing Who is Maggie Johnson? After a career in big corporate, Maggie left and started a virtual assistance company.Executive Virtual Support was specifically created to support small and She created Executive Virtual Support to support small and medium-sized businesses. Her current client bank includes Insurance Brokers, PR Consultants, Actuaries, Mortgage Brokers, IFAs, SEO Specialists and Accountants. By outsourcing your administrative, organisational tasks and Event Management, EVS can manage your office remotely, providing you with a cost effective and bespoke service that will allow a business to focus on its strategic development. This, in turn, allows you to increase revenue and drive your company forward. Maggie’s links: Connect with Maggie on LinkedIn Follow Maggie on Twitter Visit the EVS website Virtual Freedom by Chris Ducker Born to Blog by Mark Schaefer If you enjoyed – Maggie Johnson on virtual assistance, event management and marketing services – please leave a comment or a review on iTunes. And if you know anyone who would enjoy the show – please share it with them. You can use the buttons below to share on social media. Don’t miss an episode of the MAF Podcast – subscribe now. Sign up for Marketing and Finance bulletins and get your free Business Writing Tips eBook right here!
Continue reading...

 

Abu Dhabi bound, BA Club and Simon Hackett Shiraz – RogVLOG – 5

In this episode join me on a British Airways flight to Abu Dhabi. Our first time travelling on the brand new Boeing 787 Dreamliner. Have a look at the BA Club World Cabin from the rear facing middle seat. And discover a delicious red Shiraz wine from the fabulously named “Simon Hackett” label. It’s the first of three Vlogs from Abu Dhabi – check in soon for an amazing trip to Ferrari World and the fastest roller coaster on the planet. Now it’s your turn: Over the years I’ve picked up some great travel tips. How to collect air miles quickly and cash them in for business class flights. The best seating options. Which credit cards to go for. Which airline loyalty schemes give the most freebies. What’s your best travel tip? Please leave a reply or share this on social.
Continue reading...

 

Mastermind sessions and ducks in Wimbledon – RogVLOG – 4

In this episode watch my trip to Wimbledon to attend a private mastermind session run by Chris Ducker. Find out what mastermind sessions are and how they could help you and your business. We also take time out to explore Cannizaro Park and see the real ducks. A “full on” but a motivational day. To find out more about Chris Ducker and his mastermind sessions just click here. Now it’s your turn: Have you ever been to a mastermind session? What did you think of the format? Has your business benefited as a result? Please leave a reply or share this on social.
Continue reading...

 

Thor Holt on perfecting presentations and pitches and killing confirmation bias – MAF118

My guest in this show is Thor Holt. We chat about how to perfect a presentation or a pitch. We also look at how to kill confirmation bias. You know, the phenomenon which means people only consume content that confirms their own beliefs. And what this means for the stuff you’ve been reading about Trump and Brexit. Welcome to episode 118 of the Marketing and Finance Podcast. What you’ll hear about in this episode The stages to go through to perfect a presentation or pitch Live rehearsals and how to fine tune your message Writing lessons from Stephen King, Scott Adams and other authors and journalists How we are all victims of confirmation bias and how Trump can teach us how to find a balanced view Who is Thor Holt? Thor believes every individual and every business can make a bigger splash! His mission as a coach is to help you make more impact. He does this by listening to you, helping you discover and then build on your own (often quietly remarkable) strengths.  He helps people prepare winning pitches, presentations and job interviews. On the “Write with Courage Podcast” Thor interviews authors and journalists to extract their tips and tricks for better writing. Thor’s links: Connect with Thor on LinkedIn Follow Thor on Twitter Visit Thor’s website Listen to the Write with Courage Podcast If you enjoyed – Thor Holt on perfecting presentations and pitches and killing confirmation bias – please leave a comment or a review on iTunes. And if you know anyone who would enjoy the show – please share it with them. You can use the buttons below to share on social media. Don’t miss an episode of the MAF Podcast – subscribe now. Sign up for Marketing and Finance bulletins and get your free Business Writing
Continue reading...

 

From Corporate Career to Booming Personal Brand – Youprenuer FM Podcast

Chris Ducker’s Youpreneur FM Podcast is an international show business people all over the world listen to. To say I was delighted when Chris asked me to be a guest on his show is an understatement. He’s a great host and I had a blast chatting to him about leaving corporate life. Becoming a consultant. Starting the Marketing and Finance Podcast. Building my personal brand. All you need to do to listen to the show is click on the photo below. This is what Chris has to say about this episode: “Taking that leap from the corporate world into entrepreneurship can be daunting, which is why it’s so encouraging to hear about the hardworking and passionate entrepreneurs who do make it. In this episode, I sit down and chat with marketing strategist, entrepreneur and Youpreneur member Roger Edwards as we talk about his entrepreneurial journey and how he’s transitioned from corporate life to a booming consulting business. Roger shares his experiences and talks about how he’s had to overcome some hurdles with getting a pretty stuffy industry like finance to embrace technology and marketing online, and how he is continuing to do so today as a consultant. This was a great fireside chat with Roger which I know you will enjoy so grab your notepad, get comfy and tune in!” Here’s the link to listen to the show. And this is a link to the show notes page for the podcast on the Youpreneur website. Now it’s your turn: What did you think of the episode? Did anything resonate with you? Let me know if I can help you with your own strategy. Leave a comment below or get in touch and let’s set up time for a chat.
Continue reading...

 

Zombies Killed the Radio Star – RogVLOG – 3

Zombies Killed the Radio Star. In episode 3 of RogVLOG come with me to London. We’ll visit a private members club, talk about Zombies, and make a guest appearance on the Roy Allaway Show in Radio Woking. Like Desert Island Discs for geeks, I got to choose 12 tracks to play and we chatted about marketing, yoga, fitness, Edinburgh, vlogging and podcasting. Come along for the ride.   Here are links to the people and places I mentioned in this episode: Protection Review Conference and Dinner The Eight Club – Moorgate, London Cura Financial Services website For completists – here’s the full tracklist I chose for the Roy Allaway Show chat. Jessie – Joshua Kadisan I Fought the Law – Clash Just Like an Arrow – Magnum Chance – Big Country Tears from the Moon – Conjure One feat Sinead O’Conner Together In Electric Dreams – Phil Oakley Turn it On Again – Genesis Fade to Grey – Visage Eurydice (Psycho remix) – Sleepthief All Night Long – Rainbow Coming Home – Cinderella Mr Blue Sky – ELO Video Killed The Radio Star – Buggles And you can listen to the full Radio Woking Show right here. Now it’s your turn: If you were asked to appear on a Desert Island Discs type programme – what would be your top track? Leave a comment below or share on social media.
Continue reading...

 

Vishal Pandya on the Society of Mortgage Professionals and the benefits of communities – MAF117

In this episode, I talk to Vishal Pandya. We chat about the Society of Mortgage Professionals and the benefits of communities. Welcome to episode 117 of the Marketing and Finance Podcast. What you’ll hear about in this episode Creating a community to help advisers come together to share ideas and best practice How the Society of Mortgage Professionals fits with the Chartered Insurance Institute and the Personal Finance Society The unintended consequences of the Mortgage Market Review on protection insurance Roadshows, business development and the importance of social media and digital marketing Who is Vishal Pandya? Vishal is Operations Manager at the Society of Mortgage Professionals. He runs the society’s roadshows, liaises with advisers and ensures they keep up to date on the latest market and technology developments. Originally from Kenya, he has a unique perspective on UK financial services compared to other markets. Vishal’s links: Connect with Vishal on LinkedIn Visit the Society of Mortgage Advisers webpage Being a Happier Parent with NLP by Judy Bartkowiak If you enjoyed – Vishal Pandya on the Society of Mortgage Professionals and the benefits of communities – please leave a comment or a review on iTunes. And if you know anyone who would enjoy the show – please share it with them. You can use the buttons below to share on social media. Don’t miss an episode of the MAF Podcast – subscribe now. Sign up for Marketing and Finance bulletins and get your free Business Writing Tips eBook right here!
Continue reading...

 

What does professional mean? If your equipment is bigger than mine are you more professional than me?

What does “professional” mean? I mean, what does it really mean? When I was a little boy, my Dad was the captain of one of the local golf clubs. Every Sunday we used to go there for lunch. Tangy tomato soup. Delicious plates of roast beef and Yorkshire puddings soaked in gravy. Followed by ice cream gâteaux. After coffee, we often went into the Pro’s shop. I remember asking my Dad why they called it the Pro’s shop. “It’s short for professional,” he said. My Dad explained the professional played golf for money. The golf club paid him to play golf, teach people how to play golf, and to run the shop for them. His occupation was a professional golfer. Dad went on to say, even though he was the captain, and he played golf 2 or 3 times a week, he was an amateur golfer. Because he played for fun. All these years later my Dad’s is the best definition of the word professional. It’s when someone get’s for the services they offer and not doing it as a hobby, for fun. A professional photographer takes photographs and gets paid for taking photographs. I take photographs. I enjoy taking photographs. But I don’t get paid for taking photographs. I’m an amateur photographer. Easy isn’t it. Size of camera But recently I’ve seen people using the term professional to imply superiority. And in some cases, to have a go at people they feel are inferior to them. Sticking with the photography example, I was talking to a design agency about producing video. They reviewed some of the videos I’ve made using my iPhone 6S and my Lumix camera. They said complimentary things about my results. I was happy with their opinion. But they also said, if I wanted them to help
Continue reading...

 

James Daley on Fairer Finance and raising standards in financial services customer experience – MAF116

My guest in this episode is James Daley from Fairer Finance. We talk about raising standards in financial services customer experience. Welcome to episode 116 of the Marketing and Finance Podcast. What you’ll hear about in this episode How ratings help customers pick companies on factors other than price Getting beyond blissful ignorance to find out what customer service is really like The insurance power of three – claims stats, Ombudsman complaints, and transparency Why you have to move beyond “legally watertight” to focus on what is fair for the customer Who is James Daley? James has been a financial journalist and consumer rights campaigner for more than 16 years. In March 2014, he launched a new consumer group and financial consultancy – www.fairerfinance.com. Their tables rank financial services companies based on how they treat their customers, how good they are at handling complaints and how transparent they are. These ratings are designed to help customers of insurers and banks look beyond price – and also to encourage companies to compete on service and transparency. Fairer Finance makes its money by changing the industry from the inside out – working with companies to create clearer documents, and more transparent customer journeys. Fairer finance isn’t trying to villainise the industry, it’s dedicated to raising standards. James believes companies shouldn’t just tell their customers they’re fair and good – they should show it. James’s links: Connect with James on LinkedIn Follow Fairer Finance on Twitter Visit the Fairer Finance website If you enjoyed – James Daley on Fairer Finance and raising standards in financial services customer experience – please leave a comment or a review on iTunes. And if you know anyone who would enjoy the show – please share it with them. You can use the buttons below to share on social
Continue reading...

 

A motivational blend of yoga, coffee and content marketing – RogVLOG – 2

In episode 2 of RogVLOG come behind the scenes of my business. Marketing guy and fitness and yoga instructor. Have a sneaky peak into my power yoga class. Check out my favourite place to work from – the best coffee shop in Edinburgh.  And let’s talk about content marketing with city colleagues. Thanks to Pelham Hill from Renroc Cafe and Faith Liversedge from Nucleus Financial for appearing in the show. More about Renroc Cafe: Following its refresh and refurbishment in June 2012, they created a cross between the casualness of a cafe and the formality of a restaurant. Where good food and a dining experience need not cost the earth. That it can be fun, casual and relaxed too.” If you want to find out more about Cafe Renroc Bar and Venue – visit their website here.  More about Nucleus Financial: Nucleus was created in 2006 by a group of seven adviser firms who saw that pensions and investment products weren’t as flexible as they could be. They created a new model that took control away from the life companies and fund managers and put the adviser in charge so they’d be free to create independent, tax-efficient, low-cost investment solutions for each and every client. Have a look at the content Nucleus Financial are putting together on their #Illuminate pages here. Now it’s your turn: What did you think of the VLOG? Thinking about visiting Cafe Renroc? Please leave a comment below or chat about it on social media. If you enjoyed – a motivation blend of yoga, coffee and content marketing –  it’d be great if you subscribed to my YouTube channel.
Continue reading...

 

David Smith on using widget technology to improve how insurance is bought and sold – MAF115

In this episode, I talk to David Smith from iPipeline. We chat about how iPipeline are using widget technology to improve how insurance is bought and sold. Welcome to episode 115 of the Marketing and Finance Podcast. What you’ll hear about in this episode How iPipeline come up with ideas and develop them into helpful technology widgets Retaining the human touch even when talking about tech How the supermarket shopping bag tax inspired the “Life Genie” insurance nudge for mortgage brokers Using form technology to give advisers and clients a low hassle way to put plans under trust Who is David Smith? David works for iPipeline UK and is responsible for distribution relationships and integrations with iPipeline’s market leading protection platform, annuity service and point of sale technologies. David’s links: Follow David on Twitter Connect with David on LinkedIn Follow iPipeline on Twitter Connect with iPipeline on LinkedIn Visit the iPipeline Website How I raised myself from failure to success in selling by Frank Bettger If you enjoyed – David Smith on using widget technology to improve how insurance is bought and sold – please leave a comment or a review on iTunes. And if you know anyone who would enjoy the show – please share it with them. You can use the buttons below to share on social media. Don’t miss an episode of the MAF Podcast – subscribe now. Sign up for Marketing and Finance bulletins and get your free Business Writing Tips eBook right here!
Continue reading...

 

How to make marketing simple – Soulful PR Podcast

PR can be great for your business. Journalists love stories and if you have one to tell you’ll find them eager to listen. My friend Janet Murray runs Soulful PR, a company dedicated to helping small businesses get PR coverage. She knows her stuff having spent the last fifteen years writing and editing for national newspapers, magazines including the Guardian, Telegraph, Independent, Times, Sun and Daily Mail. As well as seminars, webinars, and other events, Janet runs the Soulful PR Podcast and I was delighted to be her guest on episode 125. Here’s the link across to Janet’s Soulful PR Podcast page. We talk about how to make marketing simple. One of my favourite subjects as you know. Here’s what you can hear about in the show. Roger’s business story – from big business marketing director to helping financial services companies with their marketing, alongside working as a Body Combat instructor Why you need to start by identifying exactly who your ideal customers are The questions you should be asking to tap into what your target audience needs How using elements of your personal life can be a powerful way to market your business The beauty of being able to constantly refine your message – and your products – in response to feedback Practical tips on speaking your customers’ language in your marketing copy How to use storytelling on social media as a marketing tool I really enjoyed being a guest on Janet’s Podcast – she’s a terrific host. Check out some of her other interviews, all full of ideas, tips, and tricks for upping your PR game. And, of course, Janet appeared on the Marketing and Finance Podcast back in episode 93 and you can listen to it by clicking below. Now it’s your turn: Let me know what you thought
Continue reading...

 

Fun with jargon, guff, gobbledegook, and management speak – RogVLOG – 1

Welcome to the first episode of RogVLOG. Unlike my 2-3 minute Marketing and Finance TV tips videos, RogVLOG will be more laid back. Behind the scenes of my business, travel, and the rambling thoughts of a marketing guy and fitness and yoga instructor. In this show, I travel from Edinburgh to Newcastle and we have fun with jargon, guff, gobbledegook, and management speak. It was great fun putting the VLOG together and good to meet up with Richard Tubb and Pascal Fintoni. Richard helps IT people make sense of complexity and Pascal is a wizard movie maker and speaker. You can find out more about them here. Tubblog – Putting IT Consultants back in control Pascal Fintoni and Associates And you can follow Lucy Kellaway – the journalist who inspired the VLOG here on Twitter – @LucyKellaway Now it’s your turn: What did you think of the VLOG? Please leave a comment below or chat about it on social media. If you enjoyed – Fun with jargon, guff, gobbledegook, and management speak – check out my YouTube channel. It’d be great if you subscribed.
Continue reading...

 

John Espirian on making technical subjects simple, clear and understandable – MAF114

In this show, I talk to John Espirian. We chat about how to make technical subjects simple, clear and understandable. Welcome to episode 114 of the Marketing and Finance Podcast. What you’ll hear about in this episode Why jargon, management speak, and bloat thrive in many industries How people want simple, often visual explanations of complex subjects Avoiding complexity creep during the internal sign off process Building a personal brand using content marketing and social media Who is John Espirian? John is a freelance technical writer who produces razor-sharp content that gets results. His website is in #1 spot on Google for the search term ‘technical writing services UK’. John is also a director of the Society for Editors and Proof readers. John’s links: Follow John on Twitter Connect with John on LinkedIn Visit John’s Website Content Marketing Academy Andrew and Pete’s Atomic Deep Work by Cal Newport The Tao of Twitter by Mark Schaefer The Content Code by Mark Schaefer If you enjoyed – John Espirian on making technical subjects simple, clear and understandable – please leave a comment or a review on iTunes. And if you know anyone who would enjoy the show – please share it with them. You can use the buttons below to share on social media. Don’t miss an episode of the MAF Podcast – subscribe now. Sign up for Marketing and Finance bulletins and get your free Business Writing Tips eBook right here!
Continue reading...

 

How to get to a simple strategy

How to get to a simple strategy. Putting together a strategy can become a huge intellectual exercise. SWOT analysis. Boston Grids. Jargon. Mumbo jumbo. Bollocks. If you’re in a smaller business you haven’t the time or the money for all that. In this quick video, I share three questions you need to answer to get to a simple strategy. If you enjoyed this episode of Marketing and Finance TV – How to get to a simple strategy – please share it with your friends and colleagues. You can use the social media share buttons just below. Click here to listen to the audio podcast.
Continue reading...

 

Malcolm Davidson on using YouTube videos to get mortgage clients – MAF113

My first guest of 2017 is Malcolm Davidson. We talk about how he’s used YouTube videos to find clients for his mortgage broking business Welcome to episode 113 of the Marketing and Finance Podcast. What you’ll hear about in this episode How the Mortgage Market Review (MMR) created a massive opportunity for mortgage brokers Shooting quality videos quickly and cost effectively Handling compliance issues around creating engaging content Putting out good information and not just sales blurb Who is Malcolm Davidson? Malcolm is an experienced Mortgage Broker and Director at UK Moneyman Limited. Since the Government brought in MMR and the banks backed away from giving mortgage advice, Malcolm’s business has rocketed. He’s boosted his success by putting out engaging videos on YouTube which answer client’s questions. He believes his content has attracted clients who have got to know, like and trust Malcolm even before they’ve met him in person. Malcolm’s Contact links: Watch Malcolm’s videos on YouTube Connect with Malcolm on LinkedIn Follow Malcolm on Twitter UK Moneyman website UK Moneyman Facebook Page Leading by Alex Ferguson If you enjoyed – Malcolm Davidson on using YouTube videos to get mortgage clients – please leave a comment or a review on iTunes. And if you know anyone who would enjoy the show – please share it with them. You can use the buttons below to share on social media. Don’t miss an episode of the MAF Podcast – subscribe now. Sign up for Marketing and Finance bulletins and get your free Business Writing Tips eBook right here!
Continue reading...

 

BOB means BA short haul admits defeat in 20 year battle with low cost airlines

If you flew with British Airways from Edinburgh to London Heathrow today, Tuesday 10 Jan 2017, you’ll have enjoyed the traditional BA domestic brekkie for the last time. A small plastic tray with a tin plate of bacon, sausage, scrambled eggs, mushrooms and tomato. An orange juice cuplet. Bread roll, butter and jam. And a cup for a free coffee or tea. From 11 Jan there’ll be no more free food. No more free hot, cold and alcoholic drinks. If you want something to eat or drink you’ll have to “buy on board” or BOB as frequent flyers like to say. After almost 20 years BA has at last admitted defeat in its battle against the low cost airlines. It’s boast for many years of being a “full service” airline, justifying wallet emptying prices, even in Economy, is over. BA short haul is now playing the same game as Easy Jet and RyanAir. It’s been a slow progression. An enhancement by a thousand cuts. Big breakfasts and 3-course dinners Back in 1993, before a Greek entrepreneur decided to lease a couple of old Boeing 737s and paint his phone number on the sides in giant orange letters, BA and British Midland ruled the UK Domestic skies and the European short haul market. And their prices were eye watering. If you’ve been travelling on business for as long as me, you’ll remember the domestic service in the early 1990s. Breakfasts spilled over the edges of a large plastic tray. In addition to all the hot stuff, they gave you cornflakes and milk, yogurt and hot bread. In the evenings they’d treat you to a bar run before dinner, a three-course hot meal with a second drink from the bar and then a tea, coffee and liquor run. All in an hour.
Continue reading...

 

What are your 3 business power phrases for 2017?

What are your 3 business power phrases for 2017? It’s the time of year for setting business goals. But here’s another idea you can add into your planning. The 3 business power phrases approach. I use these to influence what I do in the year ahead. In this video, I share my 3 business power phrases for 2017. I hope they give you some ideas and inspiration. If you enjoyed this episode of Marketing and Finance TV – What are your 3 business power phrases for 2017? – please share it with your friends and colleagues. You can use the social media share buttons just below. Click here to listen to the audio podcast.
Continue reading...

 

The empathy effect: Do UK life insurance companies understand how their customers feel?

Do UK life insurance companies know, or ever try and understand, how their customers feel? Following a recent family bereavement, I’ve been dealing with several product providers trying to make claims on life policies dating back to the 1980s. Of course, I know how the industry works, and yet even I was unprepared for the array of phone options, hoop jumping, running around, passing the buck and general lack of empathy I experienced. Can you imagine what it must be like for a bereaved person who is not used to dealing with insurance companies? First hoop My Dad took his policies out in the early 1980s. The original companies don’t exist anymore. Another insurer either bought up the back book of business or bought the company entirely and changed the brands. It took me a while to track down who was responsible for the policies today over 30 years later. Second hoop Once I’d found the right contact details I picked up the phone. I sat on hold for 45 minutes listening to some bland music, interrupted by a recorded voice telling me they were experiencing a higher than normal volume of calls. Are you like me? When I hear this message, and it seems to be every time you phone an insurance company, I wonder why they don’t employ some more people to answer the phone. 46 minutes later I get through to a bored-sounding “customer service agent”. He expresses a little genuine sympathy for my loss and then takes me through the expected security questions. Him: Policy number? Me: 12345678X Him: Cool. Your Dad’s date of birth. Me: It’s day, month year. Him: Excellent. Now, what’s his address? Me: Well this could be difficult. Since my Dad took out the policy he’s lived at 7 different addresses. I have
Continue reading...

 

The Top 10 most popular Marketing and Finance Podcast episodes of 2016

45 minutes free consultancy. That’s what you get from a good podcast interview. Podcasting is a win-win for the listeners and the host. The listeners get a load of ideas, insights, and motivation from the guest. And as the host of the show I get exactly the same. I’m learning from the best too. Where ever you are in business. Whether you feel at the top of your game or you’re just starting out. You’re always learning. There’s always something you can develop, refine, or enhance. Here are the 10 most popular Marketing and Finance Podcast episode of 2016. Ian Fraser on Writing about RBS the Bank that Broke Britain – MAF94 Michelle Hoskin on building WOWW into your business – MAF100 Richard Tubb on productivity tips and not to do lists – MAF104 Adam Carolan on Nurturing Young Adviser Talent and Engaging Younger Clients – MAF86 Public speaking tips and world-class communication – MAF108 Deborah Turner on Personal Branding, Image and Style – MAF74 Jon Pittham on putting personality into business brands – MAF106 Susie Colley on PMI, Critical Illness Cover and Going Beyond Expectations – MAF81 Chris Marr on Content Marketing, Educating and Communicating without Selling – MAF80 Ali McGill on how a focus on customer experience could transform your business – MAF99 I’m delighted to have chatted with such awesome people. I’ve learned a lot from talking to them and I hope you have enjoyed their insights as well. So if you’re a listener of the Marketing and Finance podcast I’d like to thank you for downloading or streaming the show. If you were a guest on the show I’d like to thank you for the generosity of your time. Happy New Year and here’s to 2017. Now it’s your turn: Please let me know which were your favourite
Continue reading...

 

Put content creation at the top of the to-do list in 2017 – MAF112

This week’s show is a call to action for 2017. It’s time for you to start putting content out there. To build your brands. To engage with your clients and to build your businesses. And we’ll be listening again to some of this year’s great guests and their insights and ideas on how you can do just that. Welcome to episode 112 of the Marketing and Finance Podcast. In this last episode of the year, I want to use the advice of some of my past guests to encourage you to produce more of your own marketing content next year. During the last 8 months, I’ve presented to three large groups of financial advisers. Financial Liverpool, The Protect Association and most recently the Voyant User Group. We talked about financial professionals upping their game on marketing their businesses and creating brands for themselves. All the equipment you need is in your pocket or your bag. Your smartphone can be a live TV outside broadcast unit – using Facebook Live, Periscope or YouTube to broadcast live video. It’s an HD or 4K video camera letting you shoot better than broadcast quality footage. It’s an audio recorder letting you put together podcast episodes, like this one, where you talk about your subject or interview an expert. It can take superb photographs. And the dictation app will let you write articles by speaking into your microphone. With this remarkable device, you can create content to engage your clients. To answer their questions. Marketing is no longer only available to those with big budgets. In this episode, using snippets of wisdom from past MAF guests we’re going to have a look at what you can achieve. What you’ll hear about in this episode How to use the smartphone in your pocket or bag to
Continue reading...

 

Eileen Murphy on CRM and managing multiple relationships – MAF111

I’m delighted to welcome Eileen Murphy back on the show. We talk about CRM systems, processes and managing multiple relationships. Welcome to episode 111 of the Marketing and Finance Podcast. What you’ll hear about in this episode How CRM can free up your time and let you give a slicker customer service Taking an off the shelf solution, bespoke it and make it your own Managing email to remove distractions and focus on clients Who is Eileen Murphy? Eileen runs Informed Training, which is an Independent provider of Consultancy and CRM Training services. They offer Independent practical hands on Consultancy in order to understand businesses. With empathy and understanding, this ensures that training is relevant and ensures companies use their CRM systems more effectively to drive their business forward. Eileen’s Contact links: Connect with Eileen on LinkedIn Follow Eileen on Twitter Informed Training Website If you enjoyed – Eileen Murphy on CRM and managing multiple relationships – MAF111 – please leave a comment or a review on iTunes. And if you know anyone who would enjoy the show – please share it with them. You can use the buttons below to share on social media. Don’t miss an episode of the MAF Podcast – subscribe now. Sign up for Marketing and Finance bulletins and get your free Business Writing Tips eBook right here!
Continue reading...

 

Should a presentation start with slides or a story? Watch This.

Should a presentation start with slides or a story? We’ve all done it. And if you work in a big company you’ll know what I mean. Someone asks you to put together a talk or a presentation. What’s the first thing you do? Most people go straight to PowerPoint. But you know where that leads? Death by PowerPoint. In this video let’s look at starting with the story instead of the slides. If you enjoyed this episode of Marketing and Finance TV – Should a presentation start with slides or a story? – please share it with your friends and colleagues. You can use the social media share buttons just below. Click here to listen to the audio podcast.
Continue reading...

 

Paul Avis and Scott Rayner on the ROI of group income protection – MAF110

Joining me this week are Paul Avis and Scott Rayner from Canada Life Group Insurance. We talk about using return on investment (ROI) to convince finance directors of the benefits of group income protection schemes. Welcome to episode 110 of the Marketing and Finance Podcast. What you’ll hear about in this episode How convincing the HR team about group income protection is only half the battle The ROI method will be a light bulb moment for finance directors Moving the proposition focus from financial benefits to practical and emotional recovery support Who are Paul Avis and Scott Rayner? Paul is Marketing Director at Canada Life Group Insurance, and before that has had marketing roles at Legal and General, Unum and Aviva. A keen sportsman, Paul notes his interests as Bath Rugby, Somerset Cricket, Swindon Town Football, Diving, and Skiing. Scott is Group Income Protection Proposition Manager at Canada Life Group Insurance. He’s into visiting modern art galleries,  watching Liverpool Football Club & Yorkshire County Cricket and listening to Les Miserables! Paul’s links: Connect with Paul on LinkedIn Email Paul Scott’s links: Connect with Scott on LinkedIn Email Scott If you enjoyed – Paul Avis and Scott Rayner on the ROI of group income protection – please leave a comment or a review on iTunes. And if you know anyone who would enjoy the show – please share it with them. You can use the buttons below to share on social media. Don’t miss an episode of the MAF Podcast – subscribe now. Sign up for Marketing and Finance bulletins and get your free Business Writing Tips eBook right here!
Continue reading...

 

Masterclass in how NOT to engage your potential customers

Here’s a masterclass in how NOT to engage your potential customers. How NOT to get them to know, like and trust you. Let’s start with a positive.  At least Aviva is trying to use content marketing and social media here to talk to potential customers. Most UK financial services providers aren’t. Most shrug their shoulders at the principles of content marketing and lock themselves in a cupboard with the compliance manager at the mention of social media. Unlike advertising which tends to interrupt you from something you’re enjoying, content marketing is about creating stuff people might want to read. Or watch. Or listen to. I’m not a fan of complex business speak so here’s my no-nonsense definition of content marketing. “Making stuff that teaches, entertains, and inspires people to know, like, and trust you enough to do business with you.” Having done some research on eating habits, Aviva’s put together some fact sheets about how bad take-away food is for us. They say we eat a hell of lot of it. Fish and chips. Pizzas. Curries. Doner Kebabs. It seems millennials are the worst culprits for overdosing on crap take-out food. There’s an infographic for each type of carry out, for example, “Your body after a fish and chips take-away.” As content goes, it’s good. The message we should all eat healthier and exercise more is one most of us would agree with. And they have put together some useful tips on healthier alternatives. But have a look at the social media pointing to the content. #Aviva’s @DrDougWright: Takeaway treats should be an occasional indulgence https://t.co/Mn0g8VJOge pic.twitter.com/T6EQpSFrHN — Aviva plc (@avivaplc) December 6, 2016 Ouch! A bit nanny state?   A tad patronising? Is it a good way to engage with a potential customer? What it says to me is,
Continue reading...