Emma Thomson on promoting positive protection insurance stories – MAF140

My guest on the show this week is Emma Thomson.

We talk about building LifeSearch, promoting positive protection stories, and the Protection Distributors Group.

It’s a great interview full of insights and ideas about company culture and customer engagement.

Welcome to episode 140 of the Marketing and Finance Podcast.

Emma Thomson on promoting positive protection insurance stories - MAF140

What you’ll hear about in this episode

  • The success of LifeSearch, one of the UK’s biggest protection insurance intermediaries
  • How company culture is important in developing a true customer focus
  • Making sure people see positive PR stories rather than focusing on the odd negative one
  • How real stories about the experiences of real people are the best way of broaching a dull subject like insurance
  • How creating your own awards event can improve products and service in your industry
  • The development and successes to date of the Protection Distributors Group

Who Emma Thomson?

Emma is Life Office Relations Director at LifeSearch.

She consults with financial services product providers on the strengths and weaknesses of their offerings to help them increase their business. Externally she provides advice on Product, E-Commerce and Process development and is a member of the F&TRC Protection Forum, the Income Protection Task Force and the Protection Distributors Group.

She also has a regular column in Money Marketing Magazine.

Links 

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Is storytelling the key to growing financial protection?

According to the Association of British Insurers, sales of income protection increased in 2015, for the first time since 2007.

The press release mentioned initiatives such as the ABI working with the Money Advice Service, and the 7 Families Campaign being behind this.

But I think it was more the storytelling of the 7 Families Campaign that clinched it. And that points a very clear lesson for the protection industry.

We need more story telling.

This short video explains why.

If you enjoyed this episode of Marketing and Finance TV – Is storytelling the key to growing financial protection? – please share it with your friends and colleagues. You can use the social media share buttons just below.

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Susie Colley on PMI, Critical Illness Cover and Going Beyond Expectations – MPAF81

In this episode I talk to Susie Colley.

She advises her clients on the best PMI, critical illness and income protection products to meet their needs.

And uses her nursing experience to give them expert help when and if they claim.

Listen to Susie talk about the state of the PMI and critical illness markets and her ideas for future growth. Hear about how she goes beyond expectations with the added value services she gives her clients.

That’s all right here in episode 81 of the Marketing Protection and Finance Podcast.

Susie Colley on PMI, Critical Illness Cover and Going Beyond Expectations

Who is Susie Colley?

Susie runs Westcountry Health Care.

Having had 25 years in the nursing profession, she does the leg work for her clients in finding the policies that will work for them and deliver exactly what they want at a price that suits their pocket.

She’s committed to demystify the jargon , explain the underwriting and explain the benefits of the policy, what’s included and what isn’t.

Susie believes that insurance services shouldn’t stop at the point of purchase. Westcountry Health Care’s USP is the personal care each and every client receives for the lifetime of their policy.

The winner of numerous industry awards Susie is also chair of the Torquay Chamber of Commerce.

Links:

If you enjoyed – Susie Colley on PMI, Critical Illness Cover and Going Beyond Expectations  – please leave a comment or a review on iTunes.

And if you know anyone who would enjoy the show – please share it with them. You can use the buttons below to share on social media.

Don’t miss an episode of the MPAF Podcast – subscribe now.

Subscribe on iTunes

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