Is storytelling the key to growing financial protection?

According to the Association of British Insurers, sales of income protection increased in 2015, for the first time since 2007.

The press release mentioned initiatives such as the ABI working with the Money Advice Service, and the 7 Families Campaign being behind this.

But I think it was more the storytelling of the 7 Families Campaign that clinched it. And that points a very clear lesson for the protection industry.

We need more story telling.

This short video explains why.

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Susie Colley on PMI, Critical Illness Cover and Going Beyond Expectations – MPAF81

In this episode I talk to Susie Colley.

She advises her clients on the best PMI, critical illness and income protection products to meet their needs.

And uses her nursing experience to give them expert help when and if they claim.

Listen to Susie talk about the state of the PMI and critical illness markets and her ideas for future growth. Hear about how she goes beyond expectations with the added value services she gives her clients.

That’s all right here in episode 81 of the Marketing Protection and Finance Podcast.

Susie Colley on PMI, Critical Illness Cover and Going Beyond Expectations

Who is Susie Colley?

Susie runs Westcountry Health Care.

Having had 25 years in the nursing profession, she does the leg work for her clients in finding the policies that will work for them and deliver exactly what they want at a price that suits their pocket.

She’s committed to demystify the jargon , explain the underwriting and explain the benefits of the policy, what’s included and what isn’t.

Susie believes that insurance services shouldn’t stop at the point of purchase. Westcountry Health Care’s USP is the personal care each and every client receives for the lifetime of their policy.

The winner of numerous industry awards Susie is also chair of the Torquay Chamber of Commerce.

Links:

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Sandip Roy-Chowdhury on Short Term Income Protection – MPAF70

Would you consider Short Term Income Protection? Or has PPI ruined its chances of success?

In this episode I talk to Sandip Roy-Chowdhury of new insurer Realm Protection Ltd.

Their Short Term Income Protection is simple, easy to apply for and a cost-effective alternative to long-term product equivalents. We talk about where Short Term Income Protection fits in the protection market and in within the financial adviser’s protection tool kit.

That’s all right here in Episode 70 of the Marketing Protection and Finance Podcast.

MPAF70

Who is Sandip Roy-Chowdhury?

Sandip is a Director of Realm Protection Limited. With a banking background, Sandip believes that the key to engaging clients is to offer simple, easily accessible products.

Sandip’s Links:

If you enjoyed this episode – Sandip Roy-Chowdhury on Starting a Short Term Income Protection Company – please leave a comment or a review on iTunes.

And if you know anyone who would enjoy the show – please share it with them. You can use the buttons below to share on social media.

Don’t miss an episode of the MPAF Podcast – subscribe now.

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