Three rules for simple marketing communications and renaming protection insurance – MAF129

In this show, it’s just me and the mic.

Let’s talk about three rules for keeping your marketing communications simple and whether we should find a better way to describe protection insurance.

Welcome to episode 129 of the marketing and finance podcast.

Three rules for simple marketing communications and renaming protection insurance - MAF129

As you know, as well as working as a consultant, I’m also the marketing director of the Protection Review. It’s just under two months until the Conference and Dinner on 19 July. So I’ve been inspired to record this show based on a few protection articles I’ve written recently. So, let’s talk about simple marketing communications.

What you’ll hear about in this episode

  • The three rules of simple marketing communications
    • Always talk in the language of your customer
    • Don’t use jargon, gobbledegook and management speak mumbo jumbo
    • Don’t succumb to the curse of knowledge
  • Whether “financial rescue” is a better way to describe protection

If you enjoyed – Three rules for simple marketing communications and renaming protection insurance – please leave a comment or a review on iTunes.

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Col Gray on why and how financial professionals should build a brand – MAF128

In this episode, my guest is Col Gray.

We talk about why and how financial professionals should build a brand.

His “Super Hero Brand Formula” is the best I’ve ever come across. Better than the complicated intellectual approaches of mega global brand agencies.

Actually, Col’s thoughts don’t just apply to financial professionals, they’ll inspire anyone who runs a business. Full stop.

Welcome to episode 128 of the Marketing and Finance Podcast.

Col Gray on why and how financial professionals should build a brand - MAF128

What you’ll hear about in this episode

  • Why it’s important to stand out and how your brand can make it happen
  • A brand is more than just a logo
  • Col’s  5 stage “Super Hero Brand Formula” he uses to build his clients’ brands
    • Your super power
    • Your purpose
    • Your personality
    • Your costume
    • Your stories

Who is Col Gray?

Col is a graphic & brand designer whose passion for branding is as big as his beard.

He’s the owner and head honcho of Pixels Ink design studio in Dundee.

With 18 years of commercial design experience under his signature baseball cap, he helps his clients tell their story through branding; creating deeper, meaningful connections with their customers.

He also speaks at conferences, events and workshops, helping businesses and entrepreneurs to rock their brands. Watch out, he sometimes takes to stage in a superhero onesie.

Col’s Links:

If you enjoyed – Col Gray on why and how financial professionals should build a brand – please leave a comment or a review on iTunes.

And if you know anyone who would enjoy the show – please share it with them. You can use the buttons below to share on social media.

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Caroline McKenna on financial services marketing lessons from the non-profit sector – MAF126

In this episode, my guest is Caroline McKenna.

We talk about the marketing lessons financial services companies can learn from the non-profit sector.

Welcome to episode 126 of the Marketing and Finance Podcast.

Caroline McKenna on financial services marketing lessons from the non-profit sector - MAF126

What you’ll hear about in this episode

  • Differences between the non-profit sector and commercial organisations
  • Learning from the personal, almost intimate, feel of a charitable enterprise
  • How the “Ice Bucket Water” challenge defines a topical grass roots approach to marketing and highlights “the human touch”
  • The 7Families campaign and how it points the way to engaging marketing in the financial services sector

Who is Caroline McKenna?

Caroline is the founder of Social Good HQ which is an online learning academy for non-profits organisations and a manager at the Dundee International Women’s Centre.

Her background is running and managing a wide range of businesses from Corporate, SME and not-for-profit organisations has allowed her to connect with amazing people and deliver real results. She specialises in working with non-profit trustees leading the development of company strategy in addition to overseeing the implementation of company long and short term plans.

Caroline’s Links:

If you enjoyed – Caroline McKenna on financial services marketing lessons from the non-profit sector – please leave a comment or a review on iTunes.

And if you know anyone who would enjoy the show – please share it with them. You can use the buttons below to share on social media.

Don’t miss an episode of the MAF Podcast – subscribe now.

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