Emma Thomson on promoting positive protection insurance stories – MAF140

My guest on the show this week is Emma Thomson.

We talk about building LifeSearch, promoting positive protection stories, and the Protection Distributors Group.

It’s a great interview full of insights and ideas about company culture and customer engagement.

Welcome to episode 140 of the Marketing and Finance Podcast.

Emma Thomson on promoting positive protection insurance stories - MAF140

What you’ll hear about in this episode

  • The success of LifeSearch, one of the UK’s biggest protection insurance intermediaries
  • How company culture is important in developing a true customer focus
  • Making sure people see positive PR stories rather than focusing on the odd negative one
  • How real stories about the experiences of real people are the best way of broaching a dull subject like insurance
  • How creating your own awards event can improve products and service in your industry
  • The development and successes to date of the Protection Distributors Group

Who Emma Thomson?

Emma is Life Office Relations Director at LifeSearch.

She consults with financial services product providers on the strengths and weaknesses of their offerings to help them increase their business. Externally she provides advice on Product, E-Commerce and Process development and is a member of the F&TRC Protection Forum, the Income Protection Task Force and the Protection Distributors Group.

She also has a regular column in Money Marketing Magazine.

Links 

If you enjoyed – Emma Thomson on promoting positive protection insurance stories – please leave a comment or a review on iTunes.

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Paul Avis, Max Marchant and Donna Wray on promoting early intervention services – MAF136

This week I welcome Paul Avis back on the show for the fourth time along with his colleagues Max  and Donna.

We talk about Group Income Protection and Early Intervention Services.

And try and answer the question, “Are insurers just insurers or are they service providers too?”

Welcome to episode 136 of the Marketing and Finance Podcast.

Paul Avis, Max Marchant and Donna Wray on promoting early intervention services - MAF136

What you’ll hear about in this episode

  • Are insurers just insurers or are they service providers too?
  • Why is there such a low take up of group income protection despite the positive benefits for employers and their employees?
  • Is group income protection the right name for the product? Would extended sick pay and support be better?
  • How to deal with cases where absence isn’t for clinical reasons but workplace related
  • Three cases studies showing the human touch
  • Understanding the employer, measuring the outcomes and targeting the offer

Who are Paul, Max and Donna?

Paul Avis is Marketing Director at Canada Life Group Insurance. A keen sportsman, Paul notes his interests as Bath Rugby, Somerset Cricket, Swindon Town Football, Diving, and Skiing.

Andrew Marchant (known as Max) is Rehabilitation & EIS Manager. As a father and foster carer life he enjoys spending as much time as he can with the family taking walks with the dogs.  He also enjoys going to the cinema with his wife.

Donna Wray is Senior Rehabilitation Consultant (EIS). A 40 something, wife, mother and lover of iggy dogs.  Known as Mrs “EIS” by some of the rehab team.

Links

If you enjoyed – Paul Avis, Max Marchant and Donna Wray on promoting early intervention services – please leave a comment or a review on iTunes.

And if you know anyone who would enjoy the show – please share it with them. You can use the buttons below to share on social media.

Don’t miss an episode of the MAF Podcast – subscribe now.
Subscribe on iTunes     Subscribe by RSS Feed

If you like the Podcast please click

Sign up for Marketing and Finance bulletins and get your free Business Writing Tips eBook right here!

Behind the scenes of Protection Review Conference, Dinner and Awards – RogVLOG -13

Come with me to The Landmark London Hotel for a behind the scenes peek at what makes the Protection Review Conference, Dinner and Awards tick.

It’s one of the biggest events in the UK Financial Services calendar. 300 people at the conference. 400 at the dinner and awards.

We’ll check out how the conference works.

We’ll see the rapid transformation from conference hall to gourmet dining room. Meet the Toastmaster. And watch us hand out the gongs.

It’s a great insight into how a major industry event works.

Find out more about Protection Review here.

Book Roger to speak at your event – click here.

Now it’s your turn:

We’re you at the Protection Review Conference, Dinner and Awards? Did you spot yourself? Let me know what you think of the video. Leave a comment or share it on social media.

Behind the scenes of Protection Review Conference, Dinner and Awards - RogVLOG -13