Navid Jafari on using data for insights and how high quality can be simple – MAF245

My guest this week is Navid Jafari, from PeerNova.

We talk about data, customer insights and simplifying messages for customers.

Welcome to episode 245 of the Marketing and Finance Podcast.

Navid Jafari on using data for insights and how high quality can be simple - MAF245

What you’ll hear about in this episode:

  • Why data is the most valuable asset companies have
  • The goal of automation is to find what’s working well and then scale it up
  • The Silicon Valley hype cycle
  • Being clear about the problem you solve
  • Avoiding marketing myopia
  • Mining data to get to the real insights
  • Why high quality can still be simple

Who is Navid Jafari?

Navid Jafari has 16+ years of leadership, marketing, and entrepreneurship experience as a vital member of the leadership teams of many startups and midsize companies in Silicon Valley.

Navid has successfully built many brands in a variety of industries. He combines sound marketing strategy, influence, and the awesome power of technology to create and execute successful marketing and branding objectives that deliver results. Navid is a firm believer in marketing fundamentals; no buzzwords, no “hacks,” and no shortcuts.

As a member of the business leadership team, he works tirelessly to create synergy and collaboration beyond the marketing department. Since 2015, he has served as the head of marketing at PeerNova, where he has been responsible for formulating and executing all branding and marketing strategies. He has helped shape and position PeerNova as a global leader in data management in the financial industry.

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John Wall on the truth about artificial intelligence and marketing success – MAF244

My guest this week is John Wall, co-host of the Marketing Over Coffee podcast and partner at Trust Insights.

We talk about AI. It’s not all Skynet and Terminators, it can help you grow your business and enhance your marketing. John explains how.

Welcome to episode 244 of the Marketing and Finance Podcast.

John Wall on the truth about artificial intelligence and marketing success - MAF244

What you’ll hear about in this episode:

  • How Marketing Over Coffee was one of the first podcasts
  • The 50/50 approach to marketing – spend as much time on the offer as you do on the communications
  • What AI really is and all those Skynet Terminator myths
  • Text mining
  • Network graphing
  • Data clustering
  • Driver analysis
  • Forecasting
  • Lighting up dark data

Who is John Wall?

John speaks, writes and practices at the intersection of marketing, sales, and technology. He is the producer of Marketing Over Coffee, a weekly audio program that discusses both new and classic Marketing with his co-host Christopher S. Penn.

He’s also a Partner at Trust Insights.

Links:

If you enjoyed – John Wall on the truth about artificial intelligence and marketing success – please leave a comment or a review on iTunes.

And if you know anyone who would enjoy the show – please share it with them. You can use the buttons below to share on social media.

Don’t miss an episode of the MAF Podcast – subscribe now.

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Temple Melville: Scotcoin, the Scottish crypto-currency and a simple guide to blockchain and bitcoin – MAF241

My guest this week is Temple Melville who runs Scottish crypto-currency, Scotcoin.

He delivers a simple blockchain and crypto-currency 101 masterclass, and talks about how Scotcoin developed how you can get your hands on it.

Welcome to episode 241 of the Marketing and Finance Podcast.

Temple Melville: Scotcoin, the Scottish crypto-currency and a simple guide to blockchain and bitcoin - MAF241

What you’ll hear about in this episode:

  • A simple guide to crypto-currency
  • The relationship between blockchain and bitcoin
  • How Scotcoin, the crypto-currency with a Scottish ethos, came about
  • Where to buy Scotcoin and use a Scotcoin wallet
  • Which businesses accept the Scottish crypto-currency

Who is Temple Melville?

Temple is Director at the Scotcoin Project CIC. His main focus at the moment is blockchain solutions and Scotcoin. It is a digital currency, a coin for the world but with a Scottish ethos.

He’s a strong business development professional with an MCIM focused in Business, Management, Marketing, and Related Support Services from Chartered Institute of Marketing. Blockchain as a Service will revolutionise the management of data with the game-changer of Smart Contracts 

Links:

If you enjoyed – Temple Melville: Scotcoin, the Scottish crypto-currency and a simple guide to blockchain and bitcoin – please leave a comment or a review on iTunes.

And if you know anyone who would enjoy the show – please share it with them. You can use the buttons below to share on social media.

Don’t miss an episode of the MAF Podcast – subscribe now.

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If you like the Podcast please click

Been asked to put together a presentation? Don’t go straight to PowerPoint. Download this free eBook instead.