Why we need to dump the word digital from marketing – MAF273

This week, let’s talk about dropping the word digital.

Stop talking about digital marketing and start talking about marketing again. It may seem like a subtle difference but it’s essential for the future of the profession.

It’s just me and the mic and this is episode 273 of the Marketing and Finance Podcast.

Why we need to dump the word digital from marketing - MAF273

What you’ll hear about in this episode:

  • How “digital” has revolutionised how companies and brands deliver communications messages to customers
  • Why it’s available to businesses of all budgets
  • How “digital” has affected the other elements of the marketing mix
  • Has the focus on communications tactics devalued the marketing profession
  • How we started talking less about research, products and price and more about SEO, clicks and likes
  • Should we just talk about marketing again, without the word “digital” in front of it?

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Links

If you enjoyed: Why we need to dump the word digital from marketing – please leave a comment or a review on iTunes.

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Using PR to raise the profile of financial advisers with David Wright – MAF272

This week, let’s talk about using PR to raise the profile of financial advisers.

My guest is David Wright.

And this is episode 272 of the Marketing and Finance Podcast.

Using PR to raise the profile of financial advisers with David Wright - MAF272

What you’ll hear about in this episode:

  • David’s background and how he became involved in marketing for financial advisers
  • The power of PR and telling stories that make a difference
  • How to overcome the confirmation bias that paints a poor picture of financial services
  • Avoiding advertorials and focusing on real-life case studies
  • The process M&O Marketing use to turn financial advisers into successful spokepeople

Who is David Wright?

David Wright is Executive Director of Practice Development at M&O Marketing Inc. He helps financial advisers scale their business and produce a greater experience from start to finish.

Want to support the show? Click the link below and buy me a coffee!

Links

If you enjoyed – Using PR to raise the profile of financial advisers with David Wright – please leave a comment or a review on iTunes.

And if you know anyone who would enjoy the show – please share it with them. You can use the buttons below to share on social media.

Don’t miss an episode of the MAF Podcast – subscribe now.

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If you like the Podcast please click

The truth about thought leadership with Rachael Kinsella – MAF271

This week let’s talk about becoming a thought leader and what it really means.

My guest is Rachael Kinsella.

And this is episode 271 of the Marketing and Finance Podcast.

The truth about thought leadership with Rachael Kinsella

What you’ll hear about in this episode:

  • Rachael’s background, iResearch Services and her content work
  • The cliches that surround thought-leadership and the reality
  • How to go about becoming a genuine thought-leader
  • Setting goals and coming up with the messages
  • Research, data and informed opinion
  • Getting the messages out there

Who is Rachael Kinsella?

Rachael is a Chartered Marketer, Fellow and CIPR communications professional with over 18 years of editorial, communications, full mix marketing, and business development experience across professional and financial services.

She specialises in thought-leadership and works for iResearch Services.

Want to support the show? Click the link below and buy me a coffee!

Links

If you enjoyed – The truth about thought leadership with Rachael Kinsella – please leave a comment or a review on iTunes.

And if you know anyone who would enjoy the show – please share it with them. You can use the buttons below to share on social media.

Don’t miss an episode of the MAF Podcast – subscribe now.

Subscribe on iTunes
Subscribe by RSS Feed
If you like the Podcast please click