Mark Lee on magic and helping professionals stand out – MAF138

This week I talk to Mark Lee.

A qualified Chartered Accountant he’s the Treasurer of the Magic Circle.

We talk about magic and how he’s pivoted his career to helping professionals stand out.

Welcome to episode 138 of the Marketing and Finance Podcast.

helping professionals stand out

What you’ll hear about in this episode

  • Effective communications depend upon whether people understand your messages
  • Creating goals by asking:
    • Who’s my market?
    • What’s my message?
    • What’s the media to convey my message?
  • How you can’t stand out if you follow the same rules as everyone else
  • The power of asking questions to really understand what your clients want
  • And how a wooden duck as become a magic party trick loved by generations of children – including me

Who Mark Lee?

Originally a children’s party magician and a Chartered Accountant, Mark has developed a career helping professionals stand out.

Using his 7 Stage Framework he focuses, mainly on accountants, and helps them be remembered, referred and recommended.

As Treasurer of The Magic Circle, Mark draws on his skills as a magician and build magic tricks and techniques into his speeches and blogs.

Links

If you enjoyed – Mark Lee on magic helping professionals stand out – please leave a comment or a review on iTunes.

And if you know anyone who would enjoy the show – please share it with them. You can use the buttons below to share on social media.

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Exploring unspoilt Mallorca – a travel special – RogVLOG – 14

Some associate the Spanish holiday island of Mallorca with stag and hen parties.

Pubs called the George and Dragon.

British Bitter beer.

Fish and chips.

High rise hotels and wall to wall clubs.

But away from all that excitement lies unspoilt Mallorca. Beautiful countryside. Sleepy villages. Markets brimming with fresh fruit, vegetables and meat. Secluded villas. Quaint tram and train services.

Join me in this episode of RogVLOG where I explore unspoilt Mallorca.

We visit:

  • A converted farmhouse in the Pollenca Countryside
  • The Caves of Drach
  • Mountain village, Soller and nearby Port De Soller
  • Inca Market
  • Pollenca old town and Port De Pollenca

Let’s go exploring unspoilt Mallorca.

Now it’s your turn:

Let me know what you think. And why not share your own favourite parts of unspoilt Mallorca.

Exploring unspoilt Mallorca - a travel special - RogVLOG - 14

Jason Hulott on referrals for financial professionals – MAF137

My guest this week is Jason Hulott.

We talk about referrals for financial professionals and where this fits in a wider marketing plan.

Welcome to episode 137 of the Marketing and Finance Podcast.

Jason Hulott on referrals for financial professionals - MAF137

What you’ll hear about in this episode

  • The truth about financial services social media and compliance
  • Why, even if you decide not to use social media to engage with clients, you should still use it to listen
  • Whether referrals are as important as they used to be now we have social media and digital channels
  • How to avoid “shiny new toy” syndrome and focus on where your clients are
  • Creating content your referral network can use

Who Jason Hulott?

Jason is co-founder and Business Development Manager at Speedie Consultants Limited. They started in 2003 and are a full service internet marketing agency mainly helping those in the personal finance and insurance niche.

His area of specialism within the business is traffic generation; lead generation; and income generation via many activities including: social media marketing, link building, affiliate marketing, lead generation and business consultancy.

Links

If you enjoyed – Jason Hulott on referrals for financial professionals – please leave a comment or a review on iTunes.

And if you know anyone who would enjoy the show – please share it with them. You can use the buttons below to share on social media.

Don’t miss an episode of the MAF Podcast – subscribe now.

Subscribe on iTunes     Subscribe by RSS Feed

If you like the Podcast please click

Sign up for Marketing and Finance bulletins and get your free Business Writing Tips eBook right here!