Robin Cangie on finding and telling your business story – MAF255

This week my guest is Robin Cangie.

We chat about how she helps businesses find, craft and tell their stories to better engage their customers.

Welcome to episode 255 of the Marketing and Finance Podcast.

Robin Cangie on finding and telling your business story

What you’ll hear about in this episode:

  • How Robin went from a corporate marketing job to consultancy
  • Her views on why sometimes marketing confuses companies so much
  • Finding the story of a business and crafting and refining it to stand out
  • The difference between stories for companies and “personal brands”
  • How to weave the story throughout the marketing communications mix

Who is Robin Cangie?

Once upon a time, Robin was a marketing executive in the San Francisco tech scene. working for a number of B2B SaaS companies

Now, she helps startups and solopreneurs feel less confused and make better decisions about marketing.

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How to use Positive Affirmations to beat Imposter Syndrome

Do you ever get Imposter Syndrome? Do you want to beat Imposter Syndrome? You can use positive affirmations to help.

A few weeks ago I made a video about imposter syndrome and some tips on how to overcome it.

Since then I’ve realised that some of the techniques I use in my Yoga classes are also useful for beating imposter syndrome.

In this episode of Marketing Made Simple, let’s grab a coffee and look at how you can use positive affirmations to beat imposter syndrome.

This is the 25th in a series of videos under the “Marketing Made Simple” banner. Please subscribe to my YouTube Channel.

If you enjoyed this episode: How to use Positive Affirmations to beat Imposter Syndrome – please share it with your friends and colleagues. You can use the social media share buttons just below.

In this episode of Marketing Made Simple, let's grab a coffee and look at how you can use positive affirmations to beat imposter syndrome.

Marketing after Covid: What are your priorities?

As we emerge from lockdown are you thinking it’s time to invest in your marketing again?

It’s good that businesses are starting to look at investing in marketing again. But what should your priorities be?

I’ve heard some people say, email. Other say, Facebook ads. Others say, webinars.

In this episode of Marketing Made Simple, let’s grab a coffee and look at those priorities and discuss what might come before all those tactics.

This is the 24th in a series of videos under the “Marketing Made Simple” banner. Please subscribe to my YouTube Channel.

If you enjoyed this episode: Marketing after Covid: What are your priorities? – please share it with your friends and colleagues. You can use the social media share buttons just below.