Creating simple content for complex technology markets with Anu Ramani – MAF280

This week, let’s talk about how to keep it simple when creating content marketing for complex markets and industries.

And just what is the role of creative agencies in this process?

My guest is Anu Ramani and this is episode 280 of the Marketing and Finance Podcast.

simple-content-for-complex-technology-markets-with-anu-ramani-maf280

What you’ll hear about in this episode:

  • Why Anu started Isoline Communications to focus on content marketing for tech industries
  • Has digital marketing become too focussed on tactics?
  • Thinking beyond tactics and looking at the full marketing mix
  • How to put together a great brief for a content marketing agency
  • The secret to creating simple content for complex markets

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Links

If you enjoyed: Creating simple content for complex technology markets with Anu Ramani – please leave a comment or a review on iTunes.

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Is Meta lipstick on the Facebook pig and what is The Metaverse anyway? – MAF279

This week, let’s talk about the rebrand of Facebook and whether it’s just lipstick on a pig.

And what exactly is The Metaverse?

It’s just me and the mic and this is episode 279 of the Marketing and Finance Podcast.

Is Meta lipstick on the Facebook pig and what is The Metaverse anyway? - MAF279

What you’ll hear about in this episode:

  • Facebook rebrands its holding company to Meta
  • How Meta is a House of Brands
  • Will Meta allow Facebook to shake off its tarnished reputation?
  • What is The Metaverse and why is it so high profile with marketers and technical people?
  • Does the Metaverse meets genuine customer needs or is it a solution looking for a problem?

Want to support the show? Click the link below and buy me a coffee!

Links

If you enjoyed: Is Meta lipstick on the Facebook pig and what is The Metaverse anyway? – please leave a comment or a review on iTunes.

And if you know anyone who would enjoy the show – please share it with them. You can use the buttons below to share on social media.

Don’t miss an episode of the MAF Podcast – subscribe now.

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If you like the Podcast please click

No one had heard of Clubhouse or Twitter Spaces. An important marketing lesson – MAF278

This week, let’s talk about why we should assume our customers know nothing when planning our marketing.

And something that happened at my first in-person event since February 2021.

It’s just me and the mic and this is episode 278 of the Marketing and Finance Podcast.

What you’ll hear about in this episode:

  • How each industry has it’s own language and jargon that can put customers off
  • The phenomenon of live audio platforms – Clubhouse and Twitter Spaces
  • Preparing a workshop on using live audio platforms
  • The shock of finding out no one had heard of Clubhouse and Twitter Spaces
  • The danger of “shiny toy” syndrome we marketers often fall for

Want to support the show? Click the link below and buy me a coffee!

Links

If you enjoyed: No one had heard of Clubhouse or Twitter Spaces. An important marketing lesson – please leave a comment or a review on iTunes.

And if you know anyone who would enjoy the show – please share it with them. You can use the buttons below to share on social media.

Don’t miss an episode of the MAF Podcast – subscribe now.

Subscribe on iTunes
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If you like the Podcast please click