How to put together a remarkable presentation – MAF275

This week, let’s talk putting together a remarkable talk or presentation.

And we’re not going to open PowerPoint until the very end.

It’s just me and the mic and this is episode 275 of the Marketing and Finance Podcast.

How to put together a remarkable presentation - MAF275

What you’ll hear about in this episode:

  • Why PowerPoint shouldn’t drive the structure of your talk
  • Focusing on the needs of the customer (event organiser) and the audience
  • The “Idea worth spreading”
  • Knowledge, emotional and action goals to consider
  • Blistering openings and compelling closes for a remarkable talk or presentation
  • The right kind of slides for your talk

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Links

If you enjoyed: How to put together a remarkable presentation – please leave a comment or a review on iTunes.

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Stories are the number one way to promote protection insurance – MAF274

This week, let’s talk about protection insurance.

Many people think it’s dull and unimportant, but stories can overcome those perceptions. And I’ve got a great, but sad, story to tell.

It’s just me and the mic and this is episode 274 of the Marketing and Finance Podcast.

Stories are the number one way to promote protection insurance - MAF274

What you’ll hear about in this episode:

  • How an article in the Sunday Times might convince people to ignore life insurance
  • Why financial advice is always important when considering protection insurance
  • Why stories are the best way to promote protection
  • The story of “The Boy in the Manchester United Strip”
  • Let’s get more positive stories out there

Want to support the show? Click the link below and buy me a coffee!

Links

If you enjoyed: Stories are the number one way to promote protection insurance – please leave a comment or a review on iTunes.

And if you know anyone who would enjoy the show – please share it with them. You can use the buttons below to share on social media.

Don’t miss an episode of the MAF Podcast – subscribe now.

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If you like the Podcast please click

Why we need to dump the word digital from marketing – MAF273

This week, let’s talk about dropping the word digital.

Stop talking about digital marketing and start talking about marketing again. It may seem like a subtle difference but it’s essential for the future of the profession.

It’s just me and the mic and this is episode 273 of the Marketing and Finance Podcast.

Why we need to dump the word digital from marketing - MAF273

What you’ll hear about in this episode:

  • How “digital” has revolutionised how companies and brands deliver communications messages to customers
  • Why it’s available to businesses of all budgets
  • How “digital” has affected the other elements of the marketing mix
  • Has the focus on communications tactics devalued the marketing profession
  • How we started talking less about research, products and price and more about SEO, clicks and likes
  • Should we just talk about marketing again, without the word “digital” in front of it?

Want to support the show? Click the link below and buy me a coffee!

Links

If you enjoyed: Why we need to dump the word digital from marketing – please leave a comment or a review on iTunes.

And if you know anyone who would enjoy the show – please share it with them. You can use the buttons below to share on social media.

Don’t miss an episode of the MAF Podcast – subscribe now.

Subscribe on iTunes
Subscribe by RSS Feed
If you like the Podcast please click