Video marketing using just a Smartphone with Daryl Cygler – MAF270

This week let’s talk about video marketing for your business using just a smart phone.

My guest is Daryl Cygler.

And this is episode 270 of the Marketing and Finance Podcast.

Video marketing using just a Smartphone with Daryl Cygler - MAF270

What you’ll hear about in this episode:

  • Daryl’s background and why he focussed on smartphone video marketing
  • How the smartphone changed his approach to video marketing
  • Journalists and smartphone video reporting
  • Overcoming the objections people have to smartphones rather than full video camera equipment
  • How to create video contents that boosts your business growth
  • Building in calls to action

Who is Daryl Cygler?

Daryl has a strong background in Digital Marketing and overthe years also had vested interests and management positions in the Petroleum Industry, Food Retailing and the Construction Industry.

After a light bulb moment involving journalists successfully reporting news using the video on their smartphones, he built a business that helps SMEs build video marketing campaigns using just a smartphone.

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Building Octo Members – a content based community with Lee Robertson – MAF269

This week let’s talk about Octo Members, an app based content community for financial services professionals.

My guest is one of the founders of Octo Members, Lee Robertson.

And this is episode 269 of the Marketing and Finance Podcast.

Building Octo Members - a content based community with Lee Robertson  - MAF269

What you’ll hear about in this episode:

  • Lee’s history as an wealth manager and financial adviser
  • The spark behind the developmentof Octo Members
  • Why Octo Members is an app based community
  • How Lee and the team put together content for Octo
  • How the community has embraced virtual events during the pandemic

Who is Lee Robertson?

Lee is a multi award-winning wealth manager and self-confessed Scottish Presbyterian workaholic.

He was previously founder and former CEO of Investment Quorum and one of the advisory communities best known and most well respected figures.

A former serviceman and Past Master of the Guild of Entrepreneurs, and the driving force behind Octo.

Want to support the show? Click the link below and buy me a coffee!

Links

If you enjoyed – Building Octo Members – a content based community with Lee Robertson – please leave a comment or a review on iTunes.

And if you know anyone who would enjoy the show – please share it with them. You can use the buttons below to share on social media.

Don’t miss an episode of the MAF Podcast – subscribe now.

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The future of virtual and in-person events with Erica Maurer – MAF268

This week let’s talk about what will happen to virtual and in-person conferences as we emerge from the pandemic.

What are the implications for event organisers and for speakers? My guest is Erica Maurer.

And this is episode 268 of the Marketing and Finance Podcast.

The future of virtual and in-person events with Erica Maurer  - MAF268

What you’ll hear about in this episode:

  • How EMRG has hosted some of the biggest events in the US
  • What happened when the Covid-19 pandemic closed down the events industry
  • The ways EMRG evolved to virtual events to keep their customers engaged
  • Lessons for event planners and speakers on how to put on an interactive virtual event
  • How to stand out on screen as you would stand out on stage
  • The development of the Women Insider Network

Erica has put together a Free Download for listeners of the Marketing and Finance Podcast – click here to get the PDF: 5 Amazing Virtual & Hybrid Event Strategies To Increase your Business and Productivity

Who is Erica Maurer?

Erica is a partner at EMRG Media, based in New York.

They have planned and delivered upon events such as trade shows, corporate events, VIP experiences, fashion events, album release parties, festivals, and many other corporate and social functions.

Their Event Planner Expo has become the number #1 show in NYC for the events and hospitality industry with over 3500 attendees including event planners, marketers, owners, producers, creators, vendor partners and such. As a result of the pandemic, the 2021 event will be virtual but not less ambitious.

Want to support the show? Click the link below and buy me a coffee!

Links

If you enjoyed – The future of virtual and in-person events with Erica Maurer – please leave a comment or a review on iTunes.

And if you know anyone who would enjoy the show – please share it with them. You can use the buttons below to share on social media.

Don’t miss an episode of the MAF Podcast – subscribe now.

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If you like the Podcast please click