Complexity. Bureaucracy. Bloat. Management speak mumbo jumbo.
These are the enemies of good customer-focussed marketing.
In this video I give you three tips to help you keep your marketing simple and the BS at bay.
1) Assume your customer knows nothing
2) Speak your customer’s language
3) Avoid industry jargon, management speak and buzz words.
Follow these three tips and you’ll better engage your customers and they’ll love you for your simple approach.
Now it’s your turn:
You do have to laugh at some of the gobbledegook some companies use in their marketing. Please share your favourite piece of management speak mumbo jumbo.
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