Emma Thomson on promoting positive protection insurance stories – MAF140

My guest on the show this week is Emma Thomson.

We talk about building LifeSearch, promoting positive protection stories, and the Protection Distributors Group.

It’s a great interview full of insights and ideas about company culture and customer engagement.

Welcome to episode 140 of the Marketing and Finance Podcast.

Emma Thomson on promoting positive protection insurance stories - MAF140

What you’ll hear about in this episode

  • The success of LifeSearch, one of the UK’s biggest protection insurance intermediaries
  • How company culture is important in developing a true customer focus
  • Making sure people see positive PR stories rather than focusing on the odd negative one
  • How real stories about the experiences of real people are the best way of broaching a dull subject like insurance
  • How creating your own awards event can improve products and service in your industry
  • The development and successes to date of the Protection Distributors Group

Who Emma Thomson?

Emma is Life Office Relations Director at LifeSearch.

She consults with financial services product providers on the strengths and weaknesses of their offerings to help them increase their business. Externally she provides advice on Product, E-Commerce and Process development and is a member of the F&TRC Protection Forum, the Income Protection Task Force and the Protection Distributors Group.

She also has a regular column in Money Marketing Magazine.

Links 

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Stealing with Glee, Video Streaming and Doubling Protection Commission – MPAF65

In this episode I talk about Stealing with Glee, Video Streaming, and whether we should double protection commission.

This week it’s just me and the mic, riffing on some of the subjects I’ve written about recently.

  • Stealing with Glee – how a borrowed idea could reveal the future of the UK protection market
  • Video Streaming – how you could use Periscope, Meerkat or Blab to engage with your clients
  • Doubling Protection Commission – would this help to grow the UK protection market?

That’s all right here in Episode 65 of the Marketing Protection and Finance Podcast.

Stealing with Glee, Video Streaming and Doubling Protection Commission

Links:

If you enjoyed this episode – Stealing with Glee, Video Streaming and Doubling Protection Commission – please leave a comment or a review on iTunes. And if you know anyone who would enjoy the show – please share it with them. You can use the buttons below to share on social media.

Don’t miss an episode of the MPAF Podcast – subscribe now.

Subscribe on iTunes

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If you like the Podcast please click

Fiona Murphy on Editing Cover Magazine and Pushing Positive Protection Stories – MPAF60

In this week’s episode I talk to Fiona Murphy who is Editor of Cover Magazine.

It’s an interesting look behind the scenes.

How they collect news stories. Commission articles and analysis. And divide content between the print and online versions, and the soon to be launched mobile app.

Listen to Fiona’s views on how we can push positive protection stories and how you can get involved.

That’s all right here in Episode 60 of the Marketing Protection and Finance Podcast.

Fiona Murphy on Editing Cover Magazine and Pushing Positive Protection Stories

Who is Fiona Murphy

Fiona is a journalist and Editor of Cover Magazine, the specialist protection publication from Incisive Media.

Fiona’s Links:

  • Freakonomics by Steven D Levit and Stephen J Dubner

If you enjoyed this episode – Fiona Murphy on Editing Cover Magazine and Pushing Positive Protection Stories – please share it. You can use the buttons below to share on social media.

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