Tag Archives: protection

Esther Dijkstra on Scottish Widows Protection and Improving Customer Engagement – MPAF27

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Scottish Widows must be one of the most iconic brands in UK financial services.

And after almost a ten-year absence they are about to launch back into the adviser protection space.

My guest today is heading up that relaunch. Whilst she isn’t going to tell you all the secrets of the new proposition she does drop some tantalising hints.

Esther is passionate about customer engagement and shares her views on what we as an industry need to do to improve that engagement.

Hear Esther talk about the importance of using emotions rather than statistics to empathise with customers.

Listen how looking at completely different propositions, in this case, Spotify, can give you a different perspective on customer engagement.

Esther Dijkstra on Scottish Widows Protection and Improving Customer Engagement

Who is Esther Dijkstra?

After many business leadership and marketing roles at Legal and General, where she led the readiness team for RDR, Esther is now Head of Protection at Scottish Widows. She’s leading the brand’s relaunch back into the adviser protection market.

Outside work Esther regularly rides the Queen’s Horses.

Esther’s Contact links:

Esther’s favourite book:

 The Lord of The Rings by J.R.R. Tolkien.

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Steve Devine on the Protect Association – MPAF24

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Industry Networking. Market knowledge. Expert speakers.

These are the benefits of belonging to a trade association.

If you work in or are interested in the protection market then you should check out the Protect Association which puts on numerous events each year attracting speakers from all spheres.

My guest today is the Chairman of the Protect Association.

Hear Steve tell the story of how the Protect Association evolved from a dining club for underwriters into a hub for networking, business development and marketing ideas.

Listen to the challenges Steve has faced building an association offering high-quality events which he describes as entertaining as well as educational.

My guest on Episode 24 of the Marketing Protection and Finance Podcast is Steve Devine.

Steve Devine on the Protect Association

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Who is Steve Devine?

Steve runs Devine Connections after spending many years in senior management roles in the general insurance and the protection insurance industry.

He specialises in business development, PR, and communications.

Steve is the Chairman of the Protect Association – a trade body for protection insurance professionals providing networking, market knowledge and business development help.

Steve says that the association helps keep him at the forefront of what is happening in the protection insurance market.

He’s very much a practitioner and his focus is on achieving results and adding value.

Steve’s Contact links:

Steve’s favourite books:

The Three Levels of Leadership by James Scouller

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Now it’s your turn:

If you enjoyed this episode – Steve Devine on the Protect Association – please leave a comment or a review on iTunes. And if you know anyone who would enjoy the show – please share it with them. You can use the buttons below to share on social media.

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Are you Supporting the Seven Families Income Protection Initiative?

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The Seven Families campaign launched nationally at the start November 2014.

I’m confident as a result of the campaign, Income Protection will gain a higher profile in the public consciousness.  Whilst aiding seven in-need families.

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So far the campaign has unveiled two families and the charity Disability Rights UK (DRUK) and the Seven Families (7F) Action Group are finalising their due diligence on the next recipients. Expect more announcements soon.

The aim is to raise awareness of the financial and emotional impact of being unable to work due to long-term health conditions or disability. And to strengthen the voice of disabled people.

To do this the Action Group asked DRUK  to find seven families where accident or illness has forced the main breadwinner out of work. The families also didn’t have insurance.

The families will then receive a monthly income for a year as if they had bought a short-term Income Protection plan, paid for by the group of insures supporting the campaign. They’re giving the money on a charitable basis.

A key element of the initiative is that the campaign will give the families vital rehabilitation which could help them get back to work.

The campaign is about people in need.  It has a simple message at its core – that Income Protection cover can make a huge difference to people’s lives when they really need it.

The key campaign aims are:

  • To raise awareness of people’s financial vulnerability after long-term ill-health or accident
  • To help real families who are facing financial meltdown
  • To show the impact of rehabilitation and counselling through trying to help get people back to work

Listen to Peter Le Beau of the Income Protection Taskforce talking about Seven Families on the MPAF Podcast:

Peter Le Beau on the Seven Families Initiative

Let’s hope that the Seven Families project will become one of the most significant industry initiatives of our generation.

Now it’s your turn: Check out the Seven Families Campaign and support them on Social Media.

Twitter: @7families
Website: www.7families.co.uk
Facebook: www.facebook.com/7Families
Just Giving: www.justgiving.com/7F
YouTube: www.youtube.com/user/sevenfamilies
Income Protection Taskforce Website: www.iptf.co.uk