Here’s a marketing tip inspired by one of the silly things they say at airports.
You’ve heard the gate agent say, “This is the last and final call.”
Well if it’s the last call, it’s also the final call. There’s no need to say both. It always makes me giggle when I hear this.
However, when they say this, the gate agents are iadvertently tapping into a tried and trusted marketing technique called, “Problem. Agitate. Solution.”
Join me in this video to explore this great marketing technique you can use in your copy, content and adverts.
Now it’s your turn:
The idea for this video came to me as I sat at Paris Charles de Gaulle airport waiting on a flight to Montenegro. Have you any marketing tips inspired by the strange and funny things people say?