Come and try the last and final call marketing technique

Here’s a marketing tip inspired by one of the silly things they say at airports.

You’ve heard the gate agent say, “This is the last and final call.”

Well if it’s the last call, it’s also the final call. There’s no need to say both. It always makes me giggle when I hear this.

However, when they say this, the gate agents are iadvertently tapping into a tried and trusted marketing technique called, “Problem. Agitate. Solution.”

Join me in this video to explore this great marketing technique you can use in your copy, content and adverts.

Now it’s your turn:

The idea for this video came to me as I sat at Paris Charles de Gaulle airport waiting on a flight to Montenegro. Have you any marketing tips inspired by the strange and funny things people say?

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The Last and Final Call Marketing Technique

Mark Lee on magic and helping professionals stand out – MAF138

This week I talk to Mark Lee.

A qualified Chartered Accountant he’s the Treasurer of the Magic Circle.

We talk about magic and how he’s pivoted his career to helping professionals stand out.

Welcome to episode 138 of the Marketing and Finance Podcast.

helping professionals stand out

What you’ll hear about in this episode

  • Effective communications depend upon whether people understand your messages
  • Creating goals by asking:
    • Who’s my market?
    • What’s my message?
    • What’s the media to convey my message?
  • How you can’t stand out if you follow the same rules as everyone else
  • The power of asking questions to really understand what your clients want
  • And how a wooden duck as become a magic party trick loved by generations of children – including me

Who Mark Lee?

Originally a children’s party magician and a Chartered Accountant, Mark has developed a career helping professionals stand out.

Using his 7 Stage Framework he focuses, mainly on accountants, and helps them be remembered, referred and recommended.

As Treasurer of The Magic Circle, Mark draws on his skills as a magician and build magic tricks and techniques into his speeches and blogs.

Links

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Laura Pearman on why you need killer headshots for your business and personal brand – MAF135

This week I welcome Laura Pearman to the show.

She’s a photographer who specialises in headshots.

If you’re in business, have a website and use social media you should consider investing in some killer headshots to elevate your brand

Welcome to episode 135 of the Marketing and Finance Podcast.

killer headshots for your business and personal brand

What you’ll hear about in this episode

  • Why finding your niche is important and why Laura decided to focus on headshots
  • Why you need killer headshots for your website and social media profiles
  • Whilst mobile phone photos are good enough a professional shoot always takes your brand to the next level
  • The process Laura goes through to find the real you, maybe the quirky you, to develop the best images for your personal brand

Who is Laura Pearman?

Laura set up Pearman Photography after travelling the world and working as an auditor in UK financial services. She focuses on headshots and has a mission to, “Improve profile headshots one undermining selfie at a time.”

She genuinely believes, and can prove, that a killer headshot can grow your business and make you money.

Laura ‘s links:

If you enjoyed – Laura Pearman on why you need killer headshots for your business and personal brand – please leave a comment or a review on iTunes.

And if you know anyone who would enjoy the show – please share it with them. You can use the buttons below to share on social media.

Don’t miss an episode of the MAF Podcast – subscribe now.

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