Gina Gardiner on motivating your team and finding excellence – MAF132

This week my guest is Gina Gardiner.

After a skiing accident left her with a progressive disability she’s gone on to build top performing teams in schools and now, businesses.

We talk about finding the gift in every challenge you face, motivating your team and finding excellence.

Welcome to episode 132 of the Marketing and Finance Podcast.

Gina Gardiner on motivating your team and finding excellence - MAF132

What you’ll hear about in this episode

  • Finding the gift in every challenge you face
  • Looking for the catalyst for change
  • Letting the team take responsibility for their own emotional and physical state
  • How to model by example, set clear, explicit, shared and expectations
  • Finding what better looks like and achieving the excellence missing in most organisations

Who is Gina Gardiner?

As an inspirational speaker, corporate business coach and executive life coach, Gina works with emergent, middle and senior managers, and their teams, to help people fulfil their personal and professional potential.

Whether it’s helping to develop confidence, leadership, or empowering individuals to see themselves as the solution, Gina’s 30 years of experience in the development of leadership has shown her that with the right perspective on life, there are ways and means of achieving your goals.

Gina’s Contact links:

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Ken Course on why business development revolves around answering customer questions – MAF130

In this episode, my guest is Ken Course.

He specialises in helping businesses find their next customers. We talk about why  business development revolves around answering customer questions.

Welcome to episode 130 of the Marketing and Finance Podcast.

Ken Course on why business development revolves around answering customer questions - MAF130

What you’ll hear about in this episode

  • How to focus on your highest and best skills and outsource the rest
  • Systemising the most common questions you get asked to free you up to find more clients
  • Reducing your reliance on referrals by tapping into technology
  • Why the world now revolves around answering questions
  • How were all teachers and why we need to stand out

Who is Ken Course?

US-based Ken is the founder of Explore Momentum and leads a community called “Your Momentum Now,” which is completely built around helping you create results. He’ll help you find your next customer, fill your next event, grow your database, put systems in place, and make more sales.

Ken knows all about: Marketing automation, speaking and training, developing and launching information products, coaching and speaking very loudly

Ken’s Links:

If you enjoyed – Ken Course on why business development revolves around answering customer questions – please leave a comment or a review on iTunes.

And if you know anyone who would enjoy the show – please share it with them. You can use the buttons below to share on social media.

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Three rules for simple marketing communications and renaming protection insurance – MAF129

In this show, it’s just me and the mic.

Let’s talk about three rules for keeping your marketing communications simple and whether we should find a better way to describe protection insurance.

Welcome to episode 129 of the marketing and finance podcast.

Three rules for simple marketing communications and renaming protection insurance - MAF129

As you know, as well as working as a consultant, I’m also the marketing director of the Protection Review. It’s just under two months until the Conference and Dinner on 19 July. So I’ve been inspired to record this show based on a few protection articles I’ve written recently. So, let’s talk about simple marketing communications.

What you’ll hear about in this episode

  • The three rules of simple marketing communications
    • Always talk in the language of your customer
    • Don’t use jargon, gobbledegook and management speak mumbo jumbo
    • Don’t succumb to the curse of knowledge
  • Whether “financial rescue” is a better way to describe protection

If you enjoyed – Three rules for simple marketing communications and renaming protection insurance – please leave a comment or a review on iTunes.

And if you know anyone who would enjoy the show – please share it with them. You can use the buttons below to share on social media.

Don’t miss an episode of the MAF Podcast – subscribe now.

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