Simple Marketing Planning
Do you want marketing to grow your business, but find it all a bit complicated, or indeed scary?
Want to keep it simple?
Marketing isn’t just about communications, social media and adverts though. You’ll want to nail your offer first. And set yourself some goals to hit. And then plan the marketing activity.
Need help with any of that?
Using motivating talks, interactive workshops and follow up mentoring, I’d like to help you engage your customers by keeping your marketing simple and relevant.
You’ll stand out because so many others enrage rather than engage with a torrent of annoying communications and complex products and services.
Let’s work together to keep your marketing simple but effective.
What does it cost?
There are two ways we can work together on your marketing plan.
The Marketing Made Simple online workshop
In this ninety-minute online session, we’ll go through the power of simplicity and the importance of engaging, not enraging, customers. And we’ll work through the Circle of Marketing Simplicity model and how you can use it to grow your business. You’ll find this session useful as an introduction to working with me.
This costs just £559+VAT payable in advance.
The Facilitated Marketing Plan
We’ll work together on your marketing plan and I’ll be fully involved in leading workshops, adding creative input, developing and refining ideas, and writing the final plan.
The option includes online or in-person workshops (subject to COVID-19 restrictions) tailored to your needs.
The cost starts at £2,500+VAT and depends on the length and scope of the piece of work and the number of people involved. Let’s discuss the fee when we chat about how I can help you. I’ll charge a deposit of 50% of the fee up-front with the balance at the end of the project, plus travel expenses beyond Edinburgh.
Stephen Crosbie, Director, Aegon
“Roger facilitated a session with a collection of Aegon employees to help us design a communications strategy. His preparation, organisation and wealth of experience he brought to the session created a superb environment to foster great ideas.
An all round good guy with a wealth of experience from both inside and outside of financial services
A marketing specialist with experience in all industries as well as being a leading light the financial services individual protection market.”