Putting together a marketing strategy
Are you reviewing your marketing strategy? Are you developing a new offer?
Let me help you keep it simple. You don’t want complexity to kill your marketing strategy.
Don’t get bogged down with all the intellectual stuff. SWOT analysis, PEST analysis, Boston Grids and Maslow’s Hierarchy of needs can suck the life and creativity out of putting together a good strategy.
Whilst “Visions” and “Mission Statements” are important, the process of getting to them can be dull. This often overwhelms the simplicity of finding the core strategic goal.
What You’ll Get
We’ll use my “Goal – Offer – Activity” model to put your marketing plans together. We don’t even have to use the word strategy or use those complex sounding processes. But you’ll end up with a plan focussing on achieving your growth or sales goals.
We’ll arrange Video Calls or face to face workshops to develop your strategic
First, we’ll consider your goal: Profit, sales volume, market share.
Then we’ll look at your offer by answering three questions.
- Who is your customer?
- What problem do they have?
- Why do you solve it better than anyone else?
Once you have that nailed everything else should flow including those difficult vision and mission statements – or put simply, “Your Why”.
Then we can work on your activity, including promotions, content and social media
Once we’ve finished you’ll have a plan ready to go. A strategic and tactical marketing plan without ever using the “Strategy” word. Without being scared off by SWOTs and Boston Grids or bored to tears by Maslow. Using the 4 Ps of marketing without even having to worry about what they are.
We’ll discuss cost in our first chat. Depending on the scope of the piece of work a project like this will come in between £2,497 and £14,247 plus VAT and travel expenses beyond Edinburgh.