Simple Marketing Planning
Do you want your marketing to grow your business, but find all that strategy stuff a bit complex and academic?
Want to keep things simple?
Marketing isn’t just about communications, social media and adverts though. You’ll want to nail your offer first. And set yourself some goals to hit. And then you can plan the marketing activity.
Need help with all of that?
Through a combination of motivating talks, interactive workshops and follow up mentoring, I’d like to help you engage your customers by keeping your marketing simple and relevant.
You’ll stand out because so many others enrage rather than engage with a torrent of annoying communications and complex products and services.
Let’s work together to keep your marketing simple but effective.
We won’t get bogged down with any of the academic stuff like Boston Grids Ansoff’s Matrices and Maslow’s Hierarchy of Needs. I’m not knocking academia, but sometimes it can suck the life and creativity out of putting together a good strategy.
What You’ll Get
We’ll use my Offer Goal Activity model to put your marketing plans together – focusing on achieving your growth or sales goals.
We’ll arrange video calls on Skype or Zoom, or face to face workshops to develop your plan
Once we’ve finished you’ll have a plan ready to go.
What does it cost?
There are three ways we can work together on your marketing plan.
The Marketing Made Simple online workshop
In this ninety-minute online session, we’ll go through the power of simplicity and the importance of engaging, not enraging, customers. And we’ll work through the Offer Goal Activity model and how you can use it to grow your business. You’ll find this session useful as an introduction to working with me.
This costs £650+VAT payable in advance.
The Mentored Marketing Plan
You’ll work through the Offer Goal Activity model to put together a marketing plan for your business under my guidance. Over three or four online sessions, I’ll take you through the steps and work needed to come up with a simple plan for growth.
This costs £1,600+VAT payable 50% upfront and the balance at the end of the project.
The Facilitated Marketing Plan
We’ll work together on your marketing plan and I’ll be fully involved in leading workshops, adding creative input, developing and refining ideas, and writing the final plan.
The option includes online or in-person workshops (subject to COVID-19 restrictions) tailored to your needs.
Depending on the length and scope of the piece of work a project like this will start at £4,500 plus VAT payable 50% upfront and the balance at the end of the project, plus travel expenses beyond Edinburgh.
Stephen Crosbie, Director, Aegon
“Roger facilitated a session with a collection of Aegon employees to help us design a communications strategy. His preparation, organisation and wealth of experience he brought to the session created a superb environment to foster great ideas.
An all round good guy with a wealth of experience from both inside and outside of financial services
A marketing specialist with experience in all industries as well as being a leading light the financial services individual protection market.”