Tag Archives: content marketing

Ken Course on why business development revolves around answering customer questions – MAF130

June 1, 2017MPAF Podcastbusiness strategy, content marketing, financial services, marketing, marketing strategy, networking, referralsRoger

In this episode, my guest is Ken Course.

He specialises in helping businesses find their next customers. We talk about why business development revolves around answering customer questions.

Welcome to episode 130 of the Marketing and Finance Podcast.

What you’ll hear about in this episode

How to focus on your highest and best skills and outsource the rest
Systemising the most common questions you get asked to free you up to find more clients
Reducing your reliance on referrals by tapping into technology
Why the world now revolves around answering questions
How were all teachers and why we need to stand out

Who is Ken Course?

US-based Ken is the founder of Explore Momentum and leads a community called “Your Momentum Now,” which is completely built around helping you create results. He’ll help you find your next customer, fill your next event, grow your database, put systems in place, and make more sales.

Ken knows all about: Marketing automation, speaking and training, developing and launching information products, coaching and speaking very loudly

Ken’s Links:

Essentialism – The disciplined pursuit of less by Greg McKeown

If you enjoyed – Ken Course on why business development revolves around answering customer questions – please leave a comment or a review on iTunes.

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Three rules for simple marketing communications and renaming protection insurance – MAF129

May 25, 2017Marketingbusiness strategy, content marketing, financial advice, financial services, marketing, marketing communications, marketing strategy, protection, protection insuranceRoger

In this show, it’s just me and the mic.

Let’s talk about three rules for keeping your marketing communications simple and whether we should find a better way to describe protection insurance.

Welcome to episode 129 of the marketing and finance podcast.

As you know, as well as working as a consultant, I’m also the marketing director of the Protection Review. It’s just under two months until the Conference and Dinner on 19 July. So I’ve been inspired to record this show based on a few protection articles I’ve written recently. So, let’s talk about simple marketing communications.

What you’ll hear about in this episode

The three rules of simple marketing communications
- Always talk in the language of your customer
- Don’t use jargon, gobbledegook and management speak mumbo jumbo
- Don’t succumb to the curse of knowledge
Whether “financial rescue” is a better way to describe protection

If you enjoyed – Three rules for simple marketing communications and renaming protection insurance – please leave a comment or a review on iTunes.

And if you know anyone who would enjoy the show – please share it with them. You can use the buttons below to share on social media.

Don’t miss an episode of the MAF Podcast – subscribe now.

Col Gray on why and how financial professionals should build a brand – MAF128

May 18, 2017MPAF Podcastbrand, brand strategy, content marketing, financial advice, financial services, marketing strategy, Video MarketingRoger

In this episode, my guest is Col Gray.

We talk about why and how financial professionals should build a brand.

His “Super Hero Brand Formula” is the best I’ve ever come across. Better than the complicated intellectual approaches of mega global brand agencies.

Actually, Col’s thoughts don’t just apply to financial professionals, they’ll inspire anyone who runs a business. Full stop.

Welcome to episode 128 of the Marketing and Finance Podcast.

What you’ll hear about in this episode

Why it’s important to stand out and how your brand can make it happen
A brand is more than just a logo
Col’s 5 stage “Super Hero Brand Formula” he uses to build his clients’ brands
- Your super power
- Your purpose
- Your personality
- Your costume
- Your stories

Who is Col Gray?

Col is a graphic & brand designer whose passion for branding is as big as his beard.

He’s the owner and head honcho of Pixels Ink design studio in Dundee.

With 18 years of commercial design experience under his signature baseball cap, he helps his clients tell their story through branding; creating deeper, meaningful connections with their customers.

He also speaks at conferences, events and workshops, helping businesses and entrepreneurs to rock their brands. Watch out, he sometimes takes to stage in a superhero onesie.

Col’s Links:

Connect with Col on LinkedIn
Follow Col on Twitter
Visit the Pixels Ink website
Watch Col’s videos on his YouTube channel

If you enjoyed – Col Gray on why and how financial professionals should build a brand – please leave a comment or a review on iTunes.

And if you know anyone who would enjoy the show – please share it with them. You can use the buttons below to share on social media.

Don’t miss an episode of the MAF Podcast – subscribe now.