Col Gray on why and how financial professionals should build a brand – MAF128

In this episode, my guest is Col Gray.

We talk about why and how financial professionals should build a brand.

His “Super Hero Brand Formula” is the best I’ve ever come across. Better than the complicated intellectual approaches of mega global brand agencies.

Actually, Col’s thoughts don’t just apply to financial professionals, they’ll inspire anyone who runs a business. Full stop.

Welcome to episode 128 of the Marketing and Finance Podcast.

Col Gray on why and how financial professionals should build a brand - MAF128

What you’ll hear about in this episode

  • Why it’s important to stand out and how your brand can make it happen
  • A brand is more than just a logo
  • Col’s  5 stage “Super Hero Brand Formula” he uses to build his clients’ brands
    • Your super power
    • Your purpose
    • Your personality
    • Your costume
    • Your stories

Who is Col Gray?

Col is a graphic & brand designer whose passion for branding is as big as his beard.

He’s the owner and head honcho of Pixels Ink design studio in Dundee.

With 18 years of commercial design experience under his signature baseball cap, he helps his clients tell their story through branding; creating deeper, meaningful connections with their customers.

He also speaks at conferences, events and workshops, helping businesses and entrepreneurs to rock their brands. Watch out, he sometimes takes to stage in a superhero onesie.

Col’s Links:

If you enjoyed – Col Gray on why and how financial professionals should build a brand – please leave a comment or a review on iTunes.

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Jon Pittham on putting personality into business brands – MAF106

My guest on the show this week is Jon Pittham. A former financial adviser now running a marketing agency.

We talk about how to build more personality into financial planning brands.

Welcome to episode 106 of the Marketing and Finance Podcast.

Jon Pittham on putting personality into business brands - MAF106

What you’ll hear about in this episode

  • How digital has blurred the boundaries between creative, marketing and PR agencies
  • A new breed of financial planners who are looking to use digital as a catalyst for growth
  • How Google is replacing the referral as a source of clients
  • Building more personality into your business brand using the “human touch”

Who is Jon Pittham?

Jon is owner and MD of ClientsFirst, an integrated marketing agency specialising in the B2B and professional services sectors.

He’s all about helping businesses reach their audience with the right message at the right time. Building their brand and proposition; expanding digital reach; creating opportunity; engaging and connecting with their audience.

Jon has worked for Friend’s Provident before as stint in a financial adviser firm before launching his current venture.

Links:

If you enjoyed – Jon Pittham on putting personality into business brands – please leave a comment or a review on iTunes.

And if you know anyone who would enjoy the show – please share it with them. You can use the buttons below to share on social media.

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Deborah Turner on Personal Branding, Image and Style – MPAF74

This episode is all about you.

Your personal brand is just as important as a corporate brand. Especially in the digital world where you appear across multiple media platforms.

In this episode, I talk to Deborah Turner, and image consultant who helps people to manage a consistent and powerful image and brand online and in person.

A fascinating chat and you great insights about personal branding, image and style.

That’s all right here in Episode 74 of the Marketing Protection and Finance Podcast.

Deborah Turner on Personal Branding, Image and Style

Who is Deborah Turner?

Deborah is an image consultant and received her professional training at London’s leading image consultancy, the highly prestigious Aston & Hayes. Since then, she’s been working with clients from all industries including financial advisers and accountants.

Deborah is a member of The Federation of Image Consultants.

Deborah’s Links:

If you enjoyed this episode – Deborah Turner on Personal Branding, Image and Style – please leave a comment or a review on iTunes.

And if you know anyone who would enjoy the show – please share it with them. You can use the buttons below to share on social media.

Don’t miss an episode of the MPAF Podcast – subscribe now.

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