Ken Course on why business development revolves around answering customer questions – MAF130

In this episode, my guest is Ken Course.

He specialises in helping businesses find their next customers. We talk about why  business development revolves around answering customer questions.

Welcome to episode 130 of the Marketing and Finance Podcast.

Ken Course on why business development revolves around answering customer questions - MAF130

What you’ll hear about in this episode

  • How to focus on your highest and best skills and outsource the rest
  • Systemising the most common questions you get asked to free you up to find more clients
  • Reducing your reliance on referrals by tapping into technology
  • Why the world now revolves around answering questions
  • How were all teachers and why we need to stand out

Who is Ken Course?

US-based Ken is the founder of Explore Momentum and leads a community called “Your Momentum Now,” which is completely built around helping you create results. He’ll help you find your next customer, fill your next event, grow your database, put systems in place, and make more sales.

Ken knows all about: Marketing automation, speaking and training, developing and launching information products, coaching and speaking very loudly

Ken’s Links:

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Andy Lopata on Effective Networking and Referrals – MPAF9

Do you have a Networking Strategy?

If you’re like me you may have written marketing strategies, sales strategies or proposition strategies. But I’ve never once thought about a networking strategy.

My Guest on Episode 9 of the Marketing Protection and Finance Podcast is Andy Lopata.

Andy Lopata on Effective Networking and Referrals

Andy argues that whether it’s for individual career development, business generation or simply for getting the job done, networking is an increasingly vital tool for business.

But you need to take a strategic approach to it.

Hear how you can put together a networking strategy that will help to grow your business. And listen to how you can weave successful referrals into that networking.

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Who is Andy Lopata?

Labelled ‘Mr Network’ by The Sun, Andy Lopata was called one of Europe’s leading business networking strategists by the Financial Times. Andy is the author of three books on networking, as well as a blogger for The Huffington Post and NatWest Business Sense.

Andy speaks internationally and has worked with companies from one-man bands to organisations such as Deloitte, Merrill Lynch and Mastercard to help them realise the full potential from their networking.

He is also a Fellow and former vice-president of the Professional Speaking Association.

Please don’t miss these actionable ideas for building your network and getting referrals. I learned so much doing the interview. So will you.

Andy’s Links:

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Now it’s your turn:

If you enjoyed this episode – Andy Lopata on Effective Networking and Referrals – please leave a comment or a review on iTunes. And if you know anyone who would enjoy the show – please share it with them. You can use the buttons below to share on social media.