Col Gray on why and how financial professionals should build a brand – MAF128

In this episode, my guest is Col Gray.

We talk about why and how financial professionals should build a brand.

His “Super Hero Brand Formula” is the best I’ve ever come across. Better than the complicated intellectual approaches of mega global brand agencies.

Actually, Col’s thoughts don’t just apply to financial professionals, they’ll inspire anyone who runs a business. Full stop.

Welcome to episode 128 of the Marketing and Finance Podcast.

What you’ll hear about in this episode

• Why it’s important to stand out and how your brand can make it happen
• A brand is more than just a logo
• Col’s  5 stage “Super Hero Brand Formula” he uses to build his clients’ brands
  • Your super power
  • Your purpose
  • Your personality
  • Your costume
  • Your stories

Who is Col Gray?

Col is a graphic & brand designer whose passion for branding is as big as his beard.

He’s the owner and head honcho of Pixels Ink design studio in Dundee.

With 18 years of commercial design experience under his signature baseball cap, he helps his clients tell their story through branding; creating deeper, meaningful connections with their customers.

He also speaks at conferences, events and workshops, helping businesses and entrepreneurs to rock their brands. Watch out, he sometimes takes to stage in a superhero onesie.

Col’s Links:

• Connect with Col on LinkedIn
• Follow Col on Twitter
• Visit the Pixels Ink website
• Watch Col’s videos on his YouTube channel

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