How to do simple research on a tight budget – MAF189

Research is one of the most important parts of a simple marketing strategy.

But if you haven’t got the deep pockets of a big corporate it’s not practical is it? This week we’re going to look at how to do simple research on a tight budget.

Welcome to episode 189 of the Marketing and Finance Podcast.

How to do simple research on a tight budget – MAF189

What you’ll hear about in this episode

  • Why research is important as you put together your marketing strategy
  • The difference between qualitative and quantitative research
  • 4 ways of getting research done without the deep pockets of big corporates
  • Using open ended questions to get the emotional responses that reveal the true insights you need to make a breakthrough

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Cut complexity from your marketing copy – Beat The Bloat

In your organisation, how many people have to sign of your marketing material?

The more people involved the more complex language, management speak and jargon will find it’s way into your copy.

Why is it that some companies love bloated language, passive sentences and copy that alienates the customer?

In this episode of Marketing Made Simple – let’s look at how you can beat the bloat. And keep your marketing copy simple.

People definitely agree with what I’m saying in this video. I put it up on LinkedIn it’s started quite a discussion. If you fancy getting involved in the debate check out the thread on LinkedIn right here. 

Did you enjoy this video? Please subscribe to my YouTube Channel right here.

This is the second in a new series of videos under the “Marketing: Made Simple” banner. I’ve been doing marketing tips videos for a while but putting them out under the title, Marketing and Finance TV. Whilst this title works for my podcast, I rarely talk about finance subjects in my videos. So it makes sense to focus on keeping marketing simple. Fighting the BS and the complexity. Marketing: Made Simple!

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Cut complexity from your marketing copy - Beat The Bloat

Annoying marketing that makes your blood boil – MAF181

In a post on LinkedIn recently, I asked for examples of marketing activity that enrages rather than engages.

I must have struck a nerve because lots of people replied with a ton of stories. Marketing that makes your blood boil. Let’s have a look at them in this week’s show.

Welcome to episode 181 of the Marketing and Finance Podcast.

Annoying marketing that makes your blood boil – MAF181

What you’ll hear about in this episode

  • Putting together a speech for Youpreneur Summit 2018 in November
  • The “Connection + sales pitch” trick
  • The webinar hourly email tsunami
  • The spelling mistake trick
  • The guilt email or pop up trick
  • Flipping it to engage rather than enrage

If you enjoyed – Annoying marketing that makes your blood boil – please leave a comment or a review on iTunes.

And if you know anyone who would enjoy the show – please share it with them. You can use the buttons below to share on social media.

Don’t miss an episode of the MAF Podcast – subscribe now.

Subscribe on iTunes     Subscribe by RSS Feed

If you like the Podcast please click

Sign up for Marketing and Finance bulletins and get your free Business Writing Tips eBook right here!