The PRECIOUS moment of customer connection

As a marketer, you think about your product or service or messages constantly, all day long, non-stop.

But a potential customer might only think about you for an instant. A tiny, fleeting moment.

That scant time is PRECIOUS. How you make them feel at that moment will determine whether they go on to become an actual customer.

In this episode of Marketing Made Simple, let’s grab a coffee and talk about it some more.

This is the 17th in a series of videos under the “Marketing Made Simple” banner.

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The PRECIOUS moment of customer connection

Don’t listen to yourself when trying to work out the needs of customers

You are not YOUR customer.

Marketing is a deep, almost obsessive understanding of your customer.

To get this understanding we often create ideal customer profiles’ or avatars. But sometimes one of the mistakes we make is to project ourselves into that profile. This will bias the results.

In this episode of Marketing Made Simple, let’s look at why this is a problem and how to avoid it.


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This is the 15th in a series of videos under the “Marketing Made Simple” banner.

If you enjoyed this episode: Don’t listen to yourself when trying to work out the needs of customers – please share it with your friends and colleagues. You can use the social media share buttons just below.

Don't listen to yourself when trying to work out the needs of customers

What are the 3 power words driving your business in 2020? – MAF230

This week I’m going to talk about my 3 power words for my business for 2020.

And hopefully, it might get you thinking about the power words that’ll drive your business this year.

Welcome to episode 230 of the award-winning Marketing and Finance podcast.

What are the 3 power words driving your business in 2020 - MAF230

What you’ll hear about in this episode

  • How all this 3 power words thing started
  • Why listening, and I mean really listening, is important in the marketing process
  • Engaging communications are more important than ever in a world drowned with intrusive noise
  • Why a presentation or talk should be a performance rather than a flood of PowerPoint slides

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