Steve Folland – No excuses! Start creating video content for your business – MAF227

My guest this week is Steve Folland, and we talk about using video content to engage your customers.

It’s a terrific way to build trust but many people don’t do it because they think it’s too hard, or they need expensive equipment, or they just don’t think they look good on camera.

We chat about why there are no excuses for not doing video content.

Welcome to episode 227 of the Marketing and Finance Podcast.

Steve Folland - No excuses! Start creating video content for your business - MAF227

What you’ll hear about in this episode

  • Why video content is important for small businesses
  • How video can build trust and create a customer relationship in advance of a meeting
  • Debunking some of the myths around video equipment and production
  • Behind the scenes video versus higher production quality shows
  • Animated video as an alternative to live-action

Who is Steve Folland?

Steve helps businesses make the most of the power of video & audio, from marketing to innovative learning and development.

He helps them make sense of it all and make the most of it all to win pitches, explain concepts, teach, inspire, excite… above all, communicate.

Links

 

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Been asked to put together a presentation? Don’t go straight to PowerPoint. Download this free eBook instead.

Go to PowerPoint Last. Read this eBook first: Simple Steps to a Killer Talk

Have you been asked to put together a talk or presentation for an event?

What’s the first thing you do?

Most likely, you move the mouse pointer over the PowerPoint icon, click and then get busy putting together some slides.

You know how it goes. Heading. Bullet point. Bullet point. Bullet Point.

Or have you ever been at an event when someone delivers a “Death by PowerPoint” presentation? Hundreds of slides with tiny writing which they proceed to read out? They may even say, “Apologies to those at the back of the room, you won’t be able to read this small text.” In truth, the people on the front row will be struggling too.

If you want your talk to stand out. If you want to put together a killer talk then don’t, repeat, don’t go to PowerPoint first. In fact, PowerPoint should be the last thing you open.

My new eBook, “Simple Steps to a Killer Talk”, gives you a better way. Helps you avoid PowerPoint driving your script and becoming your crutch or comfort blanket.

More and more of my clients are asking for help on putting together killer talks, and a recent episode of the Marketing & Finance Podcast on this subject is one of the most popular ever. The feedback on this episode inspired me to write this eBook.

Simple Steps to a Killer Talk

Here’s what you can find in the eBook.

  • Knowing your customer/audience
  • Big Message
  • One liner or jingle
  • Knowledge goals
  • Emotional goals
  • Action goals
  • Segments
  • Blistering opening and memorable close

…and then you can go to PowerPoint.

The eBook guides you through putting together an engaging structure for your talk, including how to use stories to make your audience take action.

PowerPoint will never be your first port of call again.

To download the eBook please click on this link. It’s free and I’ll give you the option of signing up to my “Marketing Made Simple” bulletin. You don’t have to join, but if you enjoy the eBook, I hope you will.

If you want more help putting together a killer talk, I’d be delighted to talk to you some more. Please do get in touch.

 

Clare Josa on acknowledging and ditching imposter syndrome – MAF224

This week my guest is Clare Josa and we talk about imposter syndrome.

In a world increasingly recognising the importance of mental health and well-being, it’s equally important to acknowledge this condition which can affect even the most confident and successful people.

Let’s grab a coffee and talk to Clare about it.

Welcome to episode 224 of the Marketing and Finance Podcast.

Clare Josa on acknowledging and ditching imposter syndrome - MAF224

What you’ll hear about in this episode

  • My experience with imposter syndrome 35,000ft above the Alps
  • What imposter syndrome is and how it makes us feel
  • The difference between imposter syndrome and self-doubt
  • How imposter syndrome can worsen the gender pay gap
  • Should we consider imposter syndrome alongside other mental health and well-being issues?
  • The ABC method of dealing short term with an attack
  • 5 steps to ditching imposter syndrome forever

Who is Clare Josa?

Clare mentors business leaders to help them to ditch Imposter Syndrome and to clear their self-imposed glass ceilings.

She is the author of seven books and speaks internationally on how to change the world by changing yourself.

Originally a Mechanical Engineer, Clare became an NLP Trainer in 2003, specialising in the psychology and neuroscience of peak performance.

As a certified yoga & meditation teacher (and the author of two books on meditation & mindfulness), her clients love the way she blends demystified ancient wisdom with her inner engineer’s common sense and her expertise in psychology and neuroscience to help them create breakthroughs in minutes, not months.

Links

Buy Clare’s book on Amazon

If you enjoyed – Clare Josa on acknowledging and ditching imposter syndrome – please leave a comment or a review on iTunes.

And if you know anyone who would enjoy the show – please share it with them. You can use the buttons below to share on social media.

Don’t miss an episode of the MAF Podcast – subscribe now.

Subscribe on iTunes     Subscribe by RSS Feed

If you like the Podcast please click

Been asked to put together a presentation? Don’t go straight to PowerPoint. Download this free eBook instead.