Cats, mats and marketing plans: The Book – MAF219

It’s done

And it’s off to an editor. My book on how to keep marketing simple is one step closer to publication.

Let’s grab a coffee and I’ll tell you what it’s all about.

Welcome to episode 219 of the award-winning Marketing and Finance podcast.

Cats, mats and marketing plans: The Book - MAF219

What you’ll hear about in this episode

  • The inspiration for a book about keeping marketing simple and the BS at bay
  • Who I’ve written the book for and what they’ll get out of it
  • Talking strategy without using the word strategy
  • The “Offer Goal Activity” model
  • How you can become a beta reader for the book

Links

If you enjoyed – Cats, mats and marketing plans: The Book – please leave a comment or a review on iTunes.

And if you know anyone who would enjoy the show – please share it with them. You can use the buttons below to share on social media.

Don’t miss an episode of the MAF Podcast – subscribe now.

Subscribe on iTunes     Subscribe by RSS Feed

If you like the Podcast please click

Sign up for the “Marketing Coffee Shot” for podcast updates, marketing tips and videos, and get your free Business Writing Tips eBook right here!

Fighting back against complex crap marketing material – MAF218

There’s some shocking, bloated copy out there on websites and in corporate marketing material.⁣ ⁣

Stuffed full of pompous words, passive sentences, jargon, legalese and management-speak cliches.⁣ ⁣

Why do companies let this happen? Let’s grab a coffee and talk about it some more.

Welcome to episode 218 of the award-winning Marketing and Finance podcast.

Fighting back against complex crap marketing material - MAF218

What you’ll hear about in this episode

  • News media calling out companies using complex and bloated language
  • The 4 reasons why companies end up infesting their marketing material with complex crap
  • How to put together simple and engaging marketing material
  • Three rules for keeping marketing simple

Links

If you enjoyed – Fighting back against complex crap marketing material – please leave a comment or a review on iTunes.

And if you know anyone who would enjoy the show – please share it with them. You can use the buttons below to share on social media.

Don’t miss an episode of the MAF Podcast – subscribe now.

Subscribe on iTunes     Subscribe by RSS Feed

If you like the Podcast please click

Sign up for the “Marketing Coffee Shot” for podcast updates, marketing tips and videos, and get your free Business Writing Tips eBook right here!

Zap the Marketing Invaders: Fight against annoying marketing

Many people find marketing annoying.

And even marketers, as consumers, think marketing is annoying.

They don’t like intrusive adverts that interrupt their favourite TV shows. They don’t like being bombarded by spam email.

And then there are those video pop-ups, particularly on news media websites that invade your screen and you have to ZAP them like space invaders.

In this video, I discuss what we need to do to stop annoying our customers.

So let’s grab a coffee and get right into the video.

Did you enjoy this video? Please subscribe to my YouTube Channel right here.

This is the 10th in a new series of videos under the “Marketing: Made Simple” banner. I’ve been doing marketing tips videos for a while but putting them out under the title, Marketing and Finance TV. Whilst this title works for my podcast, I rarely talk about finance subjects in my videos. So it makes sense to focus on keeping marketing simple. Fighting the BS and complexity. Marketing: Made Simple!

If you enjoyed this episode: Zap the Marketing Invaders: Fight against annoying marketing – please share it with your friends and colleagues. You can use the social media share buttons just below.

Zap the Marketing Invaders: Fight against annoying marketing