2 cracking MARKETING TIPS – but forget 3,4 and 5 – Marketing Made Simple 19

Many companies have had to change their offer and the way they do business in the midst of the global Coronavirus crisis.

And now there is a hint of a lifting of the lockdown many companies are looking forward to how their businesses will change to reflect the new normal.

I’ve come across this great article by a world-renowned consultancy firm setting out five key steps they think companies must take. But are they any good?

  • Number one is: Understand your customers deeply
  • Number two is: Bring humanity and empathy.

Number three… well actually 3, 4 and 5 sound a little bit like managementspeak and technobabble soundbites to me, so forget them.

But these first two are absolutely spot on.

In this episode of Marketing Made Simple, let’s grab a coffee and look at these simple but essential ideas.

This is the 19th in a series of videos under the “Marketing Made Simple” banner. Please subscribe to my YouTube Channel.

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Paola Garbini on leading a global community of business women powered by kindness – MAF239

My guest this week is Paola Garbini, the founder of the Noi Club.

Noi means “We” in Italian and we talk about how Paola brings women from across the globe to work together on projects and businesses powered by kindness.

Welcome to episode 239 of the Marketing and Finance Podcast.

Paola Garbini on leading a global community of business women powered by kindness - MAF239

What you’ll hear about in this episode

  • Paola’s passion for diversity and women’s empowerment, in her personal as well as professional life
  • How the Noi Club came from a desire to meet women who could work as a team to make change happen and move forward together
  • The elements of a women’s advancement champion organisation
  • How the Noi kindness culture works
  • The belief that human connections can foster change and enable ideas to turn into reality
  • NOI Club closed Facebook group, website and newsletter, to offline events and corporate collaborations designed to inspire, empower and connect

Who is Paola Garbini?

Paola is Global Senior Marketing Manager for Financial Institutions for the Boston Consulting Group.

She’s also the founder of The NOI Club  – a community of female achievers who regularly meet to champion each other and move forward together.

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What’s STOPPING creativity in your business? Marketing Made Simple 18

Do you want your people to be more creative? Here’s something you might want to think about.

Creativity is a skill and especially useful in marketing communications roles. But I often get clients asking for help getting the creative juices flowing. And that’s fine, I have some great exercises on creative thinking.

Before you criticise your people’s lack of creativity, look at your processes and internal bureaucracy. Could it be you DO have really creative people, but processes that stifle them? Often the process of getting good creative ideas signed off is tortuous. And many great ideas get dismissed before they even have the chance to develop.

In this episode of Marketing Made Simple, let’s grab a coffee and look at how to encourage creativity by adopting a positive, “Yes…and” approach.

This is the 18th in a series of videos under the “Marketing Made Simple” banner. Please subscribe to my YouTube Channel.

If you enjoyed this episode: What’s STOPPING creativity in your business – please share it with your friends and colleagues. You can use the social media share buttons just below.

What's STOPPING creativity in your business