Don’t compromise on video quality in your content marketing – MAF277

This week, let’s talk about video quality when creating content for your business.

It’s all about resolution, frame rate, lighting and audio.

It’s just me and the mic and this is episode 277 of the Marketing and Finance Podcast.

Don't compromise on video quality in your content marketing - MAF277

What you’ll hear about in this episode:

  • Have Zoom and Teams made poor quality video acceptable – or at least tolerable?
  • The film and TV studio in your pocket and how to use it
  • Video resolution from Standard, to High Definition, to Ultra High Definition and what to aim for
  • Frame rates and what they mean
  • Video tech: Webcam, smartphones, DSLRs and GoPros
  • Tips on lighting and audio

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Video marketing using just a Smartphone with Daryl Cygler – MAF270

This week let’s talk about video marketing for your business using just a smart phone.

My guest is Daryl Cygler.

And this is episode 270 of the Marketing and Finance Podcast.

Video marketing using just a Smartphone with Daryl Cygler - MAF270

What you’ll hear about in this episode:

  • Daryl’s background and why he focussed on smartphone video marketing
  • How the smartphone changed his approach to video marketing
  • Journalists and smartphone video reporting
  • Overcoming the objections people have to smartphones rather than full video camera equipment
  • How to create video contents that boosts your business growth
  • Building in calls to action

Who is Daryl Cygler?

Daryl has a strong background in Digital Marketing and overthe years also had vested interests and management positions in the Petroleum Industry, Food Retailing and the Construction Industry.

After a light bulb moment involving journalists successfully reporting news using the video on their smartphones, he built a business that helps SMEs build video marketing campaigns using just a smartphone.

Want to support the show? Click the link below and buy me a coffee!

Links

If you enjoyed – Video marketing using just a Smartphone with Daryl Cygler – please leave a comment or a review on iTunes.

And if you know anyone who would enjoy the show – please share it with them. You can use the buttons below to share on social media.

Don’t miss an episode of the MAF Podcast – subscribe now.

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Steve Folland – No excuses! Start creating video content for your business – MAF227

My guest this week is Steve Folland, and we talk about using video content to engage your customers.

It’s a terrific way to build trust but many people don’t do it because they think it’s too hard, or they need expensive equipment, or they just don’t think they look good on camera.

We chat about why there are no excuses for not doing video content.

Welcome to episode 227 of the Marketing and Finance Podcast.

Steve Folland - No excuses! Start creating video content for your business - MAF227

What you’ll hear about in this episode

  • Why video content is important for small businesses
  • How video can build trust and create a customer relationship in advance of a meeting
  • Debunking some of the myths around video equipment and production
  • Behind the scenes video versus higher production quality shows
  • Animated video as an alternative to live-action

Who is Steve Folland?

Steve helps businesses make the most of the power of video & audio, from marketing to innovative learning and development.

He helps them make sense of it all and make the most of it all to win pitches, explain concepts, teach, inspire, excite… above all, communicate.

Links

 

If you enjoyed – Steve Folland – No excuses. Start creating video content for your business – please leave a comment or a review on iTunes.

And if you know anyone who would enjoy the show – please share it with them. You can use the buttons below to share on social media.

Don’t miss an episode of the MAF Podcast – subscribe now.

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