Out Now – Marketing Protection and Finance (MPAF) Podcast

I’m delighted to launch the Marketing Protection and Finance (MPAF) Podcast today.

Since I left my corporate role as Marketing Director, and then Managing Director of Bright Grey and Scottish Provident,  I’ve been able to focus on my strong interest in content marketing and social media. I felt there was a gap in the UK market for an interview based podcast dedicated to marketing and business ideas for financial services professionals.

So here it is.

Marketing Protection and Finance (MPAF) PodcastThis is the Podcast for providers and advisers looking to share business ideas and inspiration in the world of protection and finance.

The MPAF Podcast is a 30 minute audio show you download from this website, iTunes or Stitcher Radio. Each week I’ll be interviewing financial services providers, advisers, experts and journalists.

Interviews to listen to in the car, on the train or on the treadmill.

I’ll be asking what we can do to make protection and finance more accessible to the consumer. We’ll talk about:

  • Marketing, communications and propositions.
  • Financial and protection products
  • Interesting business models and campaigns

As well discussing how advisers can promote their own businesses using modern content and social media methods.

What you’ll take away

My aim is to make sure that you will get one or two big business ideas that you can apply to your own business, whether it is a sales idea, advice idea, product tweak or simply an app that is worth looking at.

Episode 1 features an interview with a financial services advertising expert – click below:

Tuesday 24 June 2014 – Lucian Camp on Financial Services Advertising

Shows coming soon:

  • Tuesday 1 July 2014 – Pete Chadborn on Financial Adviser Business Models
  • Tuesday 8 July 2014 – Alan Lakey on Critical Illness Cover

Don’t miss an episode of the MPAF Podcast – subscribe now.

Subscribe on iTunes

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Now it’s your turn:

I hope you enjoy the show and the format. I’d value your opinion – please leave a comment below or on iTunes.

And if you would like to appear on the Podcast please let me know and I will send you a copy of the script guidelines.

What use are great protection claims statistics if no one knows about them?

There have been some great headlines recently shouting about how many protection claims we paid last year.

Here’s one from Money Marketing Magazine.

“Protection industry paid out £3.1bn in 2013”

And another from Financial Adviser magazine.

“ABI: Insurers paid out 97% of protection claims”

Undoubtedly these are great protection claims statistics. As Dougie Grant from Aegon says in the Financial Adviser piece, “The figures released by the ABI today shatter the illusion that insurance companies don’t pay claims and demonstrate how important it is to have cover in place.”

You can’t argue with that.

Protection Claims Statistics

But as great as these figures are it’s like hundreds of trees falling in the forest. You won’t hear them fall unless you are there to see them. The public still think that protection providers actively try to avoid paying claims. In fact they think that we pay out less than 40%. And articles in the Daily Mail and features on BBC Watchdog fuel that perception.

Only a very few people will go looking for great claims statistics like this. Confirmation bias means that they’ll seek out the negative articles that confirm their belief that we don’t pay.

Articles like this are great for an adviser to whip out when a client  raises the question about a companies willingness to pay. But main stream audiences aren’t seeing them.

So what are we doing to promote these amazing claims statistics? Where are the case studies with claimants? Where are the video testimonials from clients? Where are the interviews with people holding their cheques?

Statistics alone will not change deeply rooted perceptions. We need to tell the stories of the people whose lives have been affected.

Or better still let them tell their stories themselves.

Do you agree? Leave a comment below and share your thoughts.

Avoiding Airline Check In Queues and Speeding Up Protection

Why does everything seem so complicated these days?

Especially with so much online technology which should speed up processes and make customer experiences better.

I asked this question in my latest Blog for Financial Reporter with specific reference to the time it can take to process a piece of protection business. In the article I draw a tangent to my trick for avoiding airline check in queues. Check it out. It’s guaranteed to mean you’ll never have to queue at check in again.

Click on the photo below to link to the article.

Speeding Up Protection

Now it’s your turn: What cheeses you off about complex modern processes? What would you like to see technology change? What can we do to go about speeding up protection? Do you think protection sales would benefit from a much quicker application process? And what “premium” could we charge for that?