I’m delighted to launch the Marketing Protection and Finance (MPAF) Podcast today.
Since I left my corporate role as Marketing Director, and then Managing Director of Bright Grey and Scottish Provident, I’ve been able to focus on my strong interest in content marketing and social media. I felt there was a gap in the UK market for an interview based podcast dedicated to marketing and business ideas for financial services professionals.
So here it is.
This is the Podcast for providers and advisers looking to share business ideas and inspiration in the world of protection and finance.
Interviews to listen to in the car, on the train or on the treadmill.
I’ll be asking what we can do to make protection and finance more accessible to the consumer. We’ll talk about:
- Marketing, communications and propositions.
- Financial and protection products
- Interesting business models and campaigns
As well discussing how advisers can promote their own businesses using modern content and social media methods.
What you’ll take away
My aim is to make sure that you will get one or two big business ideas that you can apply to your own business, whether it is a sales idea, advice idea, product tweak or simply an app that is worth looking at.
Episode 1 features an interview with a financial services advertising expert – click below:
Tuesday 24 June 2014 – Lucian Camp on Financial Services Advertising
Shows coming soon:
- Tuesday 1 July 2014 – Pete Chadborn on Financial Adviser Business Models
- Tuesday 8 July 2014 – Alan Lakey on Critical Illness Cover
Don’t miss an episode of the MPAF Podcast – subscribe now.
Now it’s your turn:
I hope you enjoy the show and the format. I’d value your opinion – please leave a comment below or on iTunes.
And if you would like to appear on the Podcast please let me know and I will send you a copy of the script guidelines.