Tag Archives: marketing

Ken Course on why business development revolves around answering customer questions – MAF130

June 1, 2017MPAF Podcastbusiness strategy, content marketing, financial services, marketing, marketing strategy, networking, referralsRoger

In this episode, my guest is Ken Course.

He specialises in helping businesses find their next customers. We talk about why business development revolves around answering customer questions.

Welcome to episode 130 of the Marketing and Finance Podcast.

What you’ll hear about in this episode

How to focus on your highest and best skills and outsource the rest
Systemising the most common questions you get asked to free you up to find more clients
Reducing your reliance on referrals by tapping into technology
Why the world now revolves around answering questions
How were all teachers and why we need to stand out

Who is Ken Course?

US-based Ken is the founder of Explore Momentum and leads a community called “Your Momentum Now,” which is completely built around helping you create results. He’ll help you find your next customer, fill your next event, grow your database, put systems in place, and make more sales.

Ken knows all about: Marketing automation, speaking and training, developing and launching information products, coaching and speaking very loudly

Ken’s Links:

Essentialism – The disciplined pursuit of less by Greg McKeown

If you enjoyed – Ken Course on why business development revolves around answering customer questions – please leave a comment or a review on iTunes.

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Three rules for simple marketing communications and renaming protection insurance – MAF129

May 25, 2017Marketingbusiness strategy, content marketing, financial advice, financial services, marketing, marketing communications, marketing strategy, protection, protection insuranceRoger

In this show, it’s just me and the mic.

Let’s talk about three rules for keeping your marketing communications simple and whether we should find a better way to describe protection insurance.

Welcome to episode 129 of the marketing and finance podcast.

As you know, as well as working as a consultant, I’m also the marketing director of the Protection Review. It’s just under two months until the Conference and Dinner on 19 July. So I’ve been inspired to record this show based on a few protection articles I’ve written recently. So, let’s talk about simple marketing communications.

What you’ll hear about in this episode

The three rules of simple marketing communications
- Always talk in the language of your customer
- Don’t use jargon, gobbledegook and management speak mumbo jumbo
- Don’t succumb to the curse of knowledge
Whether “financial rescue” is a better way to describe protection

If you enjoyed – Three rules for simple marketing communications and renaming protection insurance – please leave a comment or a review on iTunes.

And if you know anyone who would enjoy the show – please share it with them. You can use the buttons below to share on social media.

Don’t miss an episode of the MAF Podcast – subscribe now.

Vicky Gunn on marketing planning, hiring experts and brightening up beach huts – MAF127

May 11, 2017MPAF Podcastaccountants, beach huts, business strategy, content marketing, financial services, marketing, marketing strategyRoger

In this episode, my guest is Vicky Gunn.

She’s an accountant who’s worked in big corporates and the public sector.

Recently she started a business hiring out candy-striped beach huts. Sounds quirky and it is. We chat about marketing planning, hiring experts and how to brighten up industries and brands people perceive to be dull.

Welcome to episode 127 of the Marketing and Finance Podcast.

What you’ll hear about in this episode

How planning ahead for 3 to 6 months can accelerate your marketing output
Communications and the importance of individual connections for making change happen
Choosing experts to help you with your business – what to look for and the questions you want them to ask you
Ho to brighten up your brand if you work in an industry people perceive to be “dull”

Who is Vicky Gunn?

An experienced CIMA qualified senior finance professional, Vicky has a track record in delivering strategic finance and commercial advice to drive contribution to the bottom line.

Having progressed her career through UK and international leading brands within both the private and public sector, as an agile business partner and natural leader, I have developed a strong customer-focused mindset.

Vicky’s great at influencing and managing complex internal and external stakeholder relationships.

She’s recently left the public sector and runs a successful company renting out beach huts where each hut is a quirky, colourful experience appealing to families and beach lovers of all ages.

Vicky’s Links:

Chapter One: You have the power to change stuff by Daniel Flynn

If you enjoyed – Vicky Gunn on marketing planning, hiring experts and brightening up beach huts – please leave a comment or a review on iTunes.

And if you know anyone who would enjoy the show – please share it with them. You can use the buttons below to share on social media.

Don’t miss an episode of the MAF Podcast – subscribe now.