Mark Lee on magic and helping professionals stand out – MAF138

This week I talk to Mark Lee.

A qualified Chartered Accountant he’s the Treasurer of the Magic Circle.

We talk about magic and how he’s pivoted his career to helping professionals stand out.

Welcome to episode 138 of the Marketing and Finance Podcast.

helping professionals stand out

What you’ll hear about in this episode

  • Effective communications depend upon whether people understand your messages
  • Creating goals by asking:
    • Who’s my market?
    • What’s my message?
    • What’s the media to convey my message?
  • How you can’t stand out if you follow the same rules as everyone else
  • The power of asking questions to really understand what your clients want
  • And how a wooden duck as become a magic party trick loved by generations of children – including me

Who Mark Lee?

Originally a children’s party magician and a Chartered Accountant, Mark has developed a career helping professionals stand out.

Using his 7 Stage Framework he focuses, mainly on accountants, and helps them be remembered, referred and recommended.

As Treasurer of The Magic Circle, Mark draws on his skills as a magician and build magic tricks and techniques into his speeches and blogs.

Links

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Vicky Gunn on marketing planning, hiring experts and brightening up beach huts – MAF127

In this episode, my guest is Vicky Gunn.

She’s an accountant who’s worked in big corporates and the public sector.

Recently she started a business hiring out candy-striped beach huts. Sounds quirky and it is. We chat about marketing planning, hiring experts and how to brighten up industries and brands people perceive to be dull.

Welcome to episode 127 of the Marketing and Finance Podcast.

Vicky Gunn on marketing planning, hiring experts and brightening up beach huts - MAF127

What you’ll hear about in this episode

  • How planning ahead for 3 to 6 months can accelerate your marketing output
  • Communications and the importance of individual connections for making change happen
  • Choosing experts to help you with your business – what to look for and the questions you want them to ask you
  • Ho to brighten up your brand if you work in an industry people perceive to be “dull”

Who is Vicky Gunn?

An experienced CIMA qualified senior finance professional, Vicky has a track record in delivering strategic finance and commercial advice to drive contribution to the bottom line.

Having progressed her career through UK and international leading brands within both the private and public sector, as an agile business partner and natural leader, I have developed a strong customer-focused mindset.

Vicky’s great at influencing and managing complex internal and external stakeholder relationships.

She’s recently left the public sector and runs a successful company renting out beach huts where each hut is a quirky, colourful experience appealing to families and beach lovers of all ages.

Vicky’s Links:

If you enjoyed – Vicky Gunn on marketing planning, hiring experts and brightening up beach huts – please leave a comment or a review on iTunes.

And if you know anyone who would enjoy the show – please share it with them. You can use the buttons below to share on social media.

Don’t miss an episode of the MAF Podcast – subscribe now.

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