Tag Archives: social media

Bridget Greenwood on Planning for Social Media Success – MPAF36

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Social Media is a proven method of finding and connecting with potential customers.

And with the recent FCA Guidance on Social Media use increasing confidence amongst Financial Businesses, we’re likely to see use begin to motor.

But whilst there is an immediacy about Social Media due to its very nature, using social successfully can be a long game. And planning is essential.

My guest today has built a successful business helping firms plan for success in social media.

Hear Bridget’s thoughts about the current social media landscape in financial services.

Listen to her tips and thoughts on putting together a plan for increasing your presence on social media and how you can use it to connect with new clients.

That’s all right here in episode 36 of the Marketing Protection and Finance Podcast.

Bridget Greenwood MPAF36

Who is Bridget Greenwood?

Bridget runs a company called Financial Social Media.

Winner of “Personality of the Year – Professional Adviser”, Bridget’s spent the last few years developing leading strategies within Social Media to extend reach, influence and connections, bringing business, clients and prospects together.

Previously an IFA Bridget works with financial advisers, wealth managers, professional bodies like the IFP, Panacea Adviser, asset managers and other financial firms.

Working with clients to put together a road map for their social media, offer training, guidance around governance, tools, implementation, monitoring and reviewing.

Bridget’s Contact links:

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The Only Hope for Protection Market growth is the Social Financial Adviser – MPAF35

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Do you think that existing product providers are going to grow the adviser protection market?

I asked that question at the recent Financial Services Expo Event in Glasgow and I thought I’d ask it again on today’s podcast.

I’ve had to postpone the podcast interview I had scheduled for this week. Rather than take a week off I thought I would try a different approach.

Just Me and the Mic.

So do I think that existing product providers are going to grow the adviser protection market?

In the short-term. No.

I believe that the only hope for protection market growth is the “social” financial adviser.

I explain why in episode 35 of the Marketing Protection and Finance Podcast.

The Only Hope for Protection Market growth is the Social Financial Adviser

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Topics and Websites mentioned:

The Art of Thinking Clearly by Rolf Dobelli.

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Richard Taylor on why Content Marketing is Essential for Financial Services Businesses – MPAF32

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You might have heard traditional marketing referred to as “interruption marketing”.

You might be watching a TV programme and just as the action gets exciting the ad break kicks in – thus interrupting your enjoyment of the show. Banner adverts on websites also count as interruptions.

Content marketing is different. It’s about producing helpful stuff, possibly blogs, audios, videos, infographics and other material that people actually look for.

Both interruption marketing and content marketing aim to generate sales but the latter is a consequence of the digital world where potential customers go looking for answers.

My guest today is a content marketing champion having worked with many financial services businesses helping them to develop content marketing strategies.

Hear Richard’s advice on how to develop a content marketing strategy. Listen to how you can create customer personas, listen to their needs and then produce content that could attract them to do business with you.

That’s all right here in episode 32 of the Marketing Protection and Finance Podcast.

Richard Taylor on why Content Marketing is Essential for Financial Services Businesses

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Who is Richard Taylor

Richard Taylor is an independent digital marketing consultant, specialising in content and marketing automation and social media.

I’ve worked with Richard for many years including digital and content projects during my time as Marketing Director at Bright Grey. He has been partly responsible for my continuing interest in content marketing and social media.

A little-known fact about Richard is that he used to make windsurfers and is now a keen sea kayaker.

Things Richard and I discussed:

Richard’s Favourite Apps:

Richard’s Contact links:

Richard’s favourite books:

Permission Marketing by Seth Godin.

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