Three rules for simple marketing communications and renaming protection insurance – MAF129

In this show, it’s just me and the mic.

Let’s talk about three rules for keeping your marketing communications simple and whether we should find a better way to describe protection insurance.

Welcome to episode 129 of the marketing and finance podcast.

Three rules for simple marketing communications and renaming protection insurance - MAF129

As you know, as well as working as a consultant, I’m also the marketing director of the Protection Review. It’s just under two months until the Conference and Dinner on 19 July. So I’ve been inspired to record this show based on a few protection articles I’ve written recently. So, let’s talk about simple marketing communications.

What you’ll hear about in this episode

  • The three rules of simple marketing communications
    • Always talk in the language of your customer
    • Don’t use jargon, gobbledegook and management speak mumbo jumbo
    • Don’t succumb to the curse of knowledge
  • Whether “financial rescue” is a better way to describe protection

If you enjoyed – Three rules for simple marketing communications and renaming protection insurance – please leave a comment or a review on iTunes.

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Adviser produced content, the couch test, and engaging our clients – MAF105

Could Adviser produced content be the key to future growth of the UK protection market? Maybe even the whole financial services industry?

And would your policy definitions stand up to “the couch test”? Or survive a mauling on social media?

Welcome to episode 105 of the Marketing and Finance Podcast.

Adviser produced content, the couch test, and engaging our clients - MAF105

What you’ll hear about in this episode

    • How advisers can create videos, audios and publications to engage their clients
    • How everyone carries a mobile TV studio, radio station and virtual assistant in their pockets or bags
    • Could you defend your policy wordings in the glare of the media spotlight?
    • Why we should put policy conditions out on social media for feedback

Today is one of those occasional episodes where it’s just me and the mike, talking about a couple of topics that have recently caught my attention in the financial services market.

I’m going to have a look at adviser produced content. And how we can use social media as a research tool when developing products to avoid future problems.

If you enjoyed – Adviser produced content, the couch test, and engaging our clients – please leave a comment or a review on iTunes.

And if you know anyone who would enjoy the show – please share it with them. You can use the buttons below to share on social media.

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Neal Cross: Is direct to consumer the key to protection insurance market growth? – MPAF97

In this episode I talk to Money Supermarket’s Neal Cross.

Is direct to consumer the key to protection insurance market growth.

Welcome to episode 97 of the Marketing Protection and Finance Podcast.

MPAF97

Who is Neal Cross?

Neal works for Money Supermarket on strategy for protection digital insurance comparison services. His overall aim is to give his customers the best online experience, across all device types.

What you’ll hear about in this episode:

  • Customers are after content explaining protection options
  • Indicative quotes are important. People want an instant idea how much protection will cost
  • Digital technology allows us to engage with customers better
  • If we have to underwrite we need to make evidence collection easy and convenient
  • The Protection Distributors Group is going to champion the customer experience
  • Which providers and distributors are at the front of product and service innovation?

Links:

If you enjoyed – Neal Cross: Is direct to consumer the key to protection insurance market growth? – please leave a comment or a review on iTunes.

And if you know anyone who would enjoy the show – please share it with them. You can use the buttons below to share on social media.

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