Adviser produced content, the couch test, and engaging our clients – MAF105

Could Adviser produced content be the key to future growth of the UK protection market? Maybe even the whole financial services industry?

And would your policy definitions stand up to “the couch test”? Or survive a mauling on social media?

Welcome to episode 105 of the Marketing and Finance Podcast.

What you’ll hear about in this episode

• • How advisers can create videos, audios and publications to engage their clients
  • How everyone carries a mobile TV studio, radio station and virtual assistant in their pockets or bags
  • Could you defend your policy wordings in the glare of the media spotlight?
  • Why we should put policy conditions out on social media for feedback

Today is one of those occasional episodes where it’s just me and the mike, talking about a couple of topics that have recently caught my attention in the financial services market.

I’m going to have a look at adviser produced content. And how we can use social media as a research tool when developing products to avoid future problems.

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