Mark Polson on Building Better Stuff and Communicating in a Better Way – MPAF50

In this episode, I talk to Mark Polson.

His mantra is to, “Build Better Stuff and to Talk about it in a Better Way”.

Mark built his consultancy firm, The Lang Cat, on this principle.

Hear Mark tell the story of his journey from Corporate Marketing Guy to building a unique brand from scratch.

Listen to his passion for better communication and how we can all help make things easy for clients to understand.

That’s all right here in Episode 50 of the Marketing Protection and Finance Podcast.

Mark Polson on Building Better Stuff and Communicating in a Better Way

Who is Mark Polson?

Mark is the Principal of The Lang Cat – the leading independent platform, pensions and investment consultancy in Leith, Edinburgh.

He’s a well know, straight-talking media commentator and author and a prolific tweeter.

Mark’s links:

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Steve Casey on Protection on Platforms – MPAF48

It’s been flat for many years and individual protection providers are searching for new ways to grow the protection market.

Relying upon price competition, adding features and promoting claims statistics isn’t working.

Riding on the success of platform providers could be one way to find that elusive extra business.

My guest today is Head of Marketing and Propositions at AIG Life. Having just launched a protection proposition onto the Transact and Nucleus Financial platforms, Steve is best placed to explain the opportunity that exists.

Hear Steve explain how protection on platforms works and how it interacts with a client’s investment portfolio.

Listen as Steve talks about the innovative pay as you go feature which means clients only pay for the cover they need.

That’s all right here on Episode 48 of the Marketing Protection and Finance Podcast.

Steve Casey on Protection on Platforms - MPAF48

Who is Steve Casey?

Steve Casey joined AIG Life in November 2012 when they were known as Ageas Protect.

AIG purchased the company at the end of December 2014 and they have now successfully rebranded as AIG Life.

Other than running a wholesale fishing tackle and bait company when he was much younger, Steve has spent his career in Financial Services in the UK, Far East & European markets.

He writes and blogs regularly on the protection market although a little known fact about Steve is that he appeared in Money Marketing once not talking about the values of protection but how to actually make the best beans on toast.

Steve’s links:

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David Ferguson on Nucleus and New Financial Business Models – MPAF26

Think Big. Act Small. Be Humble.

This is the business philosophy behind Nucleus Financial, and Edinburgh based platform provider built from scratch and launched in 2006.

My guest today is Nucleus Financial’s CEO.

In this fascinating interview hear how David and his team founded a new type of financial services business model.

Listen to how they overcame challenges, focussed on client needs, built a vibrant culture and achieved success represented by over £8 billion funds under management.

MPAF 26

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Who is David Ferguson?

After spending time as a trainee actuary with Life Association of Scotland before stints with Ivory & Sime, Scottish Life International and strategic consultancy The Abacus, David started Nucleus Financial.

Nucleus is based a stone’s throw from where I used to work at Bright Grey, and indeed we’ve swapped marketing and cultural ideas over the years.

David is a prolific user of social media and frequent media commentator.

David’s Contact links:

David’s favourite books:

Purple Cow – Transform Your Business by Being Remarkable by Seth Godin.

Evil Plans – Escape the Rat Race and Start Doing Something you Love by Hugh MacLeod.

The Thank You Economy by Gary Vaynerchuk.

Enchantment – The Art of Changing Hearts, Minds and Actions by Guy Kawasaki.

Jab Jab Jab Right Hook by Gary Vaynerchuk.

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Now it’s your turn:

If you enjoyed this episode – David Ferguson on Nucleus and New Financial Business Models – please leave a comment or a review on iTunes. And if you know anyone who would enjoy the show – please share it with them. You can use the buttons below to share on social media.

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