Bella Williams on the Fierce Girl’s Guide to Finance – MAF188

This week I talk to Bella Williams, founder of the Fierce Girl’s Guide to Finance.

Bella makes finance simple and we talk about how and why she set up her blog and the success she’s had with it.

Welcome to episode 188 of the Marketing and Finance Podcast.

Bella Williams on the Fierce Girl's Guide to Finance - MAF187

What you’ll hear about in this episode

  • What attracted Bella to financial services
  • Why it’s important to simplify complex terms
  • How Bella set up her website
  • Why you need to plan your communication messages
  • Why she’s passionate about helping women understand finance
  • Bella’s advice for women wanting to work in finance

Who is Bella Williams?

Bella is the founder of the website “The Fierce Girl’s Guide to Finance.”

She studied English, History, French and Latin before falling into corporate and financial PR. She worked for a range of clients, including financial advisers and wealth managers.

Having seen the financial world from all angles and developed a ‘nerdy love’ for it, she gained qualifications in applied finance to increase her knowledge.

She now runs the PR and communications department for a fund manager at home in Sydney.

Summary of our chat

Bella says she likes taking complex information to simplify it and explain it to people, and has done this throughout her career.

She says she came to financial services because money is at the core of so many things and she finds it fascinating how everything fits together. Bella believes there’s a need for people who can simplify financial complexities for everyday consumers. Financial communications people add value by making technical language easier to understand. She thinks it’s harder to write something simple than something complex, because you have to explain a concept within certain constraints.

While working on an initiative for financial literacy, she ran some sessions for PR colleagues to explain finance. These went well and inspired Bella and a friend to create videos on the same theme. She then turned these into blogs in a chatty, simple style, as if she was talking to a friend in a bar.

It’s important to map out what you want to say before you start. Bella recommends identifying your overarching message as the one thing your reader will take away. Then, choose three sub-points that would also be helpful for them, and the supporting points for each. Create a narrative structure and build them into a story.

Many women feel dis-empowered and disconnected from their finances, but Bella wants them to re-frame money from being bad and scary into positive, empowering and enabling. Her challenge is to help women decide to invest in their future, because they aren’t conscious of the choices they’re making when it comes to spending. Bella’s advice for women wanting to get into financial services is to just do it! Her own career shows that you don’t have to run portfolios or use spreadsheets to work in finance.

There are many career options within the industry, and while there’s a shortage of women, choosing the right organisation makes a difference.

Marketing Campaign that grabbed Bella’s attention

Bella says she’s obsessed with Ellevest in the US, which is an investment service aimed at women. They have strong reasoning for why women need different products relevant to them. The founder, Sallie Krawcheck, is also a strong supporter of women in finance and business in general. She’s keen to help women-led companies to get more investment money, so it has a social cause too.

Recommended business book

Bella says she rarely reads business books, but listens to a lot of podcasts. Her favourite is The School of Greatness (search for it on iTunes), where the host, Lewis Howes, interviews successful people on what they think is the key to greatness. The guests encourage her to think differently about business and life.

Links and contact details

If you enjoyed – Bella Williams on the Fierce Girl’s Guide to Finance – please leave a comment or a review on iTunes.

And if you know anyone who would enjoy the show – please share it with them. You can use the buttons below to share on social media.

Don’t miss an episode of the MAF Podcast – subscribe now.

Subscribe on iTunes
Subscribe by RSS Feed

Sign up for Marketing and Finance bulletins and get your free Business Writing Tips eBook right here!

Holly Mackay on Boring Money Storytelling and Customer Engagement – MPAF52

In this episode I talk to Holly Mackay.

We chat about her new business, Boring Money, and how she believes storytelling is the key to customer engagement.

Hear Holly’s own story of how she started Boring Money and her aims to produce easy to understand content which talks about financial products in a simple way.

Listen to how she’s determined to sweep away the stuffy “suit and tie” perceptions people have about the financial services industry.

That’s all right here in episode 52 of the Marketing Protection and Finance Podcast.

Holly Mackay on Boring Money Storytelling and Customer Engagement

Who is Holly Mackay?

Holly is a writer and entrepreneur who became fed up working for big companies. She started Platforum in 2008. It’s now one of the UK’s most respected financial research firms. She sold the business to Centaur Media in 2011.

Boring Money is Holly’s new venture. Her aim is to help people without PhDs in finance understand the investment markets – without jargon, bias or pompous gobbledygook. She has 2 kids, a chocolate-eating cat and more red shoes than is financially sensible. She is a bad, yet happy surfer.

Holly’s links:

If you enjoyed this episode – Holly Mackay on Boring Money Storytelling and Customer Engagement – please share it . You can use the buttons below to share on social media.

Subscribe on iTunes

Subscribe by RSS Feed

Subscribe on Stitcher

If you like the Podcast please click

Mark Polson on Building Better Stuff and Communicating in a Better Way – MPAF50

In this episode I talk to Mark Polson.

His mantra is to, “Build Better Stuff and to Talk about it in a Better Way”.

Mark built his consultancy firm, The Lang Cat, on this principle.

Hear Mark tell the story of his journey from Corporate Marketing Guy to building a unique brand from scratch.

Listen to his passion for better communication and how we can all help make things easy for clients to understand.

That’s all right here in Episode 50 of the Marketing Protection and Finance Podcast.

Mark Polson on Building Better Stuff and Communicating in a Better Way

Who is Mark Polson?

Mark is the Principal of The Lang Cat – the leading independent platform, pensions and investment consultancy in Leith, Edinburgh.

He’s a well know, straight talking media commentator and author and a prolific tweeter.

Mark’s links:

Now it’s your turn:

If you enjoyed this episode – Mark Polson on Building Better Stuff and Communicating in a Better Way – please leave a comment or a review on iTunes. And if you know anyone who would enjoy the show – please share it with them. You can use the buttons below to share on social media.

Subscribe on iTunes

Subscribe by RSS Feed

Subscribe on Stitcher

If you like the Podcast please click