David Ferguson on Nucleus and New Financial Business Models – MPAF26

Think Big. Act Small. Be Humble.

This is the business philosophy behind Nucleus Financial, and Edinburgh based platform provider built from scratch and launched in 2006.

My guest today is Nucleus Financial’s CEO.

In this fascinating interview hear how David and his team founded a new type of financial services business model.

Listen to how they overcame challenges, focussed on client needs, built a vibrant culture and achieved success represented by over £8 billion funds under management.


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Who is David Ferguson?

After spending time as a trainee actuary with Life Association of Scotland before stints with Ivory & Sime, Scottish Life International and strategic consultancy The Abacus, David started Nucleus Financial.

Nucleus is based a stone’s throw from where I used to work at Bright Grey, and indeed we’ve swapped marketing and cultural ideas over the years.

David is a prolific user of social media and frequent media commentator.

David’s Contact links:

David’s favourite books:

Purple Cow – Transform Your Business by Being Remarkable by Seth Godin.

Evil Plans – Escape the Rat Race and Start Doing Something you Love by Hugh MacLeod.

The Thank You Economy by Gary Vaynerchuk.

Enchantment – The Art of Changing Hearts, Minds and Actions by Guy Kawasaki.

Jab Jab Jab Right Hook by Gary Vaynerchuk.

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