Tag Archives: financial advisers

Alan and Kathryn Knowles on Special Risks Protection and Bold Zombie Advertising – MPAF91

June 16, 2016Marketingcontent marketing, financial advice, financial advisers, financial services, marketing, marketing communications, marketing strategy, social media, the walking dead, zombiesRoger

In this episode I talk to Alan and Kathryn Knowles from Cura Financial Services.

They specialise in insurance for people who have existing conditions or take part in extreme pastimes or hazardous occupations .

The Financial Services industry call this “impaired lives”. Alan and Kathryn have a much less gloomy term for it which we’ll discover in the chat.

But this small firm recently launched a bold marketing campaign for protection insurance using The Walking Dead’s Zombie theme. It’s hard-hitting. Striking. And not what we’ve come to expect from financial services firms.

Alan and Kathryn talk about why they’ve decided to be bigger and bolder and braver than most of their peers and where they are taking their marketing next.

That’s all right here in episode 91 of the Marketing Protection and Finance Podcast.

Who are Alan and Kathryn Knowles?

Alan and Kathryn run Cura Financial Services Ltd which is the holding company for the Special Risks Bureau.

Based in North Yorkshire they were shortlisted for the Best Protection Adviser category at the Money Marketing Awards 2016.

If you enjoyed – Alan and Kathryn Knowles on Special Risks Protection and Bold Zombie Marketing – please leave a comment or a review on iTunes.

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Dickie Armour on Generic Top Level Domain Names, Crime Fiction and Video – MPAF90

June 9, 2016MPAF Podcastcontent marketing, financial advice, financial adviser, financial advisers, financial services, GTLD, marketing, marketing strategy, periscope, Video MarketingRoger

Domain names are changing.

Dot-Co-Dot-UK and Dot-Com and other country coded names are making way for branded alternatives like Dot-Marketing and Dot-Finance.

In this episode I talk to domain expert Dickie Armour about how you can use generic top level domain names to enhance your company or personal brand.

We also talk about the sales books Dickie has written and his best selling crime Thriller, “The Habit”.

That’s all right here in episode 90 of the Marketing Protection and Finance Podcast.

Who is Dickie Armour?

Dickie is a sales troubleshooter with 34 years in business. Over 16 years experience running Internet related businesses around the domain name, email services and web hosting and 3 years in the brand licensing industry.

He’s passionate about helping big brands get closer to their fans and loves the Internet.

As Richard Armour, Dickie also wrote a crime fiction book called The Habit. He’s also a prolific user of live streaming video platform Periscope.

If you enjoyed – Dickie Armour on Generic Top Level Domain Names, Crime Fiction and Video – please leave a comment or a review on iTunes.

And if you know anyone who would enjoy the show – please share it with them. You can use the buttons below to share on social media.

Don’t miss an episode of the MPAF Podcast – subscribe now.

Eleanor Goold from Compliance Manager to Copywriter and Communicator – MPAF89

June 2, 2016MPAF Podcastcompliance, copywriting, financial advice, financial adviser, financial advisers, financial services, marketing, marketing communications, marketing strategy, online marketingRoger

In this episode I talk to Eleanor Goold, an ex-financial services compliance manager who’s reinvented herself as a copywriter.

A fascinating story giving a unique insight into the way we market financial products such as pensions, investments and protection.

Hear Eleanor talk about simplicity in communications and how important it is to focus on benefits and not features.

That’s all right here in episode 89 of the Marketing Protection and Finance Podcast.

Who is Eleanor Goold?

Eleanor is founder of Kreatív Fordítás Ltd; a forward thinking writing, copywriting and content creation service set up to provide clear, concise and compelling copy.

Her in-depth technical pensions and compliance background has provided her with a unique skill set which she successfully utilises in her role as Creative Director.

As well as having over 20 years experience in the UK Financial Services industry and being professional qualified in both pensions and compliance, she is also an author as well as a professionally trained and qualified animal therapist.

Roger Edwards

Marketing Consultant & Speaker

Tag Archives: financial advisers