Don’t Fear Social Media in your Marketing

Some companies, particularly in regulated industries like financial services, still fear using social media in their marketing.

Or using social media at all.

I recorded a podcast about this over two years ago but I still get the same questions asked of me by clients today.

In this short video I look at why some companies have a problem.

And I have one big tip and a giant cup of coffee to tell them it’s time to stop being afraid.

It’s all to do with how they perceive social media platforms.

If they see them simply as another promotional channel then they’ll naturally treat each Tweet and each post as a promotion or advert. That means full compliance with the regulations.

They don’t want to risk breaking the rules so they shy away from social media.

But if you use social media for what it is, a social interaction. A two way conversation. An engagement. Then the regulation problems go away.

Don’t promote stuff. Just have a conversation.

My top tip is this.

“Don’t push product. Just point to great content”.

If you do that, you’ve no reason to fear social media.

Did you enjoy this video? Please subscribe to my YouTube Channel right here.

If you enjoyed this episode of Marketing and Finance TV – Don’t Fear Social Media in your Marketing: Even if you’re in financial services – please share it with your friends and colleagues. You can use the social media share buttons just below.

Don't Fear Social Media in your Marketing: Even if you're in financial services

Eleanor Goold from Compliance Manager to Copywriter and Communicator – MPAF89

In this episode I talk to Eleanor Goold, an ex-financial services compliance manager who’s reinvented herself as a copywriter.

A fascinating story giving a unique insight into the way we market financial products such as pensions, investments and protection.

Hear Eleanor talk about simplicity in communications and how important it is to focus on benefits and not features.

That’s all right here in episode 89 of the Marketing Protection and Finance Podcast.

Compliance Manager to Copywriter and Communicator

Who is Eleanor Goold?

Eleanor is founder of Kreatív Fordítás Ltd; a forward thinking writing, copywriting and content creation service set up to provide clear, concise and compelling copy.

Her in-depth technical pensions and compliance background has provided her with a unique skill set which she successfully utilises in her role as Creative Director.

As well as having over 20 years experience in the UK Financial Services industry and being professional qualified in both pensions and compliance, she is also an author as well as a professionally trained and qualified animal therapist.

Links:

If you enjoyed – Eleanor Goold from Compliance Manager to Copywriter and Communicator  – please leave a comment or a review on iTunes.

And if you know anyone who would enjoy the show – please share it with them. You can use the buttons below to share on social media.

Don’t miss an episode of the MPAF Podcast – subscribe now.

Subscribe on iTunes

Subscribe by RSS Feed

Subscribe on Stitcher

If you like the Podcast please click

Social Media: Don’t Push Product Point to Great Content – MPAF TV 3

Have compliance concerns stopped you using Social Media?

In the latest episode of MPAF TV I look at one key strategy you should adopt to put your mind at rest.

If you enjoyed this episode of MPAFTV – Social Media: Don’t Push Product Point to Great Content – please share it with your friends and colleagues. You can use the social media share buttons just below.

Click here to listen to the audio podcast.