In this episode I talk to Eleanor Goold, an ex-financial services compliance manager who’s reinvented herself as a copywriter.
A fascinating story giving a unique insight into the way we market financial products such as pensions, investments and protection.
Hear Eleanor talk about simplicity in communications and how important it is to focus on benefits and not features.
That’s all right here in episode 89 of the Marketing Protection and Finance Podcast.
Who is Eleanor Goold?
Eleanor is founder of Kreatív Fordítás Ltd; a forward thinking writing, copywriting and content creation service set up to provide clear, concise and compelling copy.
Her in-depth technical pensions and compliance background has provided her with a unique skill set which she successfully utilises in her role as Creative Director.
As well as having over 20 years experience in the UK Financial Services industry and being professional qualified in both pensions and compliance, she is also an author as well as a professionally trained and qualified animal therapist.
- Follow Eleanor on Twitter
- Connect with Eleanor on LinkedIn
- Eleanor’s Copywriting Website.
- Get a copy of a Free ebook on mastering the art of persuasion
- Add Eleanor on Snapchat
- Send Eleanor an Email