Tag Archives: business strategy

Three rules for simple marketing communications and renaming protection insurance – MAF129

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In this show, it’s just me and the mic.

Let’s talk about three rules for keeping your marketing communications simple and whether we should find a better way to describe protection insurance.

Welcome to episode 129 of the marketing and finance podcast.

Three rules for simple marketing communications and renaming protection insurance - MAF129

As you know, as well as working as a consultant, I’m also the marketing director of the Protection Review. It’s just under two months until the Conference and Dinner on 19 July. So I’ve been inspired to record this show based on a few protection articles I’ve written recently. So, let’s talk about simple marketing communications.

What you’ll hear about in this episode

  • The three rules of simple marketing communications
    • Always talk in the language of your customer
    • Don’t use jargon, gobbledegook and management speak mumbo jumbo
    • Don’t succumb to the curse of knowledge
  • Whether “financial rescue” is a better way to describe protection

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Vicky Gunn on marketing planning, hiring experts and brightening up beach huts – MAF127

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In this episode, my guest is Vicky Gunn.

She’s an accountant who’s worked in big corporates and the public sector.

Recently she started a business hiring out candy-striped beach huts. Sounds quirky and it is. We chat about marketing planning, hiring experts and how to brighten up industries and brands people perceive to be dull.

Welcome to episode 127 of the Marketing and Finance Podcast.

Vicky Gunn on marketing planning, hiring experts and brightening up beach huts - MAF127

What you’ll hear about in this episode

  • How planning ahead for 3 to 6 months can accelerate your marketing output
  • Communications and the importance of individual connections for making change happen
  • Choosing experts to help you with your business – what to look for and the questions you want them to ask you
  • Ho to brighten up your brand if you work in an industry people perceive to be “dull”

Who is Vicky Gunn?

An experienced CIMA qualified senior finance professional, Vicky has a track record in delivering strategic finance and commercial advice to drive contribution to the bottom line.

Having progressed her career through UK and international leading brands within both the private and public sector, as an agile business partner and natural leader, I have developed a strong customer-focused mindset.

Vicky’s great at influencing and managing complex internal and external stakeholder relationships.

She’s recently left the public sector and runs a successful company renting out beach huts where each hut is a quirky, colourful experience appealing to families and beach lovers of all ages.

Vicky’s Links:

If you enjoyed – Vicky Gunn on marketing planning, hiring experts and brightening up beach huts – please leave a comment or a review on iTunes.

And if you know anyone who would enjoy the show – please share it with them. You can use the buttons below to share on social media.

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Caroline McKenna on financial services marketing lessons from the non-profit sector – MAF126

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In this episode, my guest is Caroline McKenna.

We talk about the marketing lessons financial services companies can learn from the non-profit sector.

Welcome to episode 126 of the Marketing and Finance Podcast.

Caroline McKenna on financial services marketing lessons from the non-profit sector - MAF126

What you’ll hear about in this episode

  • Differences between the non-profit sector and commercial organisations
  • Learning from the personal, almost intimate, feel of a charitable enterprise
  • How the “Ice Bucket Water” challenge defines a topical grass roots approach to marketing and highlights “the human touch”
  • The 7Families campaign and how it points the way to engaging marketing in the financial services sector

Who is Caroline McKenna?

Caroline is the founder of Social Good HQ which is an online learning academy for non-profits organisations and a manager at the Dundee International Women’s Centre.

Her background is running and managing a wide range of businesses from Corporate, SME and not-for-profit organisations has allowed her to connect with amazing people and deliver real results. She specialises in working with non-profit trustees leading the development of company strategy in addition to overseeing the implementation of company long and short term plans.

Caroline’s Links:

If you enjoyed – Caroline McKenna on financial services marketing lessons from the non-profit sector – please leave a comment or a review on iTunes.

And if you know anyone who would enjoy the show – please share it with them. You can use the buttons below to share on social media.

Don’t miss an episode of the MAF Podcast – subscribe now.

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