Tag Archives: social media

Gudrun Lauret on creating and repurposing content for professional services – MAF149

MPAF Podcast, , , , ,

On the podcast this week, my guest is Gudrun Lauret.

We talk about creating and, most important, repurposing content, for professional services businesses and entrepreneurs.

Welcome to episode 149 of the Marketing and Finance Podcast.

Gudrun Lauret on creating and repurposing content for professional services - MAF149

What you’ll hear about in this episode

  • Gudrun’s career from journalistic beginnings to building her own copywriting business
  • What people really want to know about mortgage brokers, financial advisers and other professional service providers
  • Turning client questions into blogs, articles, podcasts and videos
  • How to come up with content which will engage your clients
  • Repurposing your content whether your starting point is a live video or a written blog
  • How to boost your content and attract traffic to your website

Who is Gudrun Lauret?

Gudrun helps businesses make the most of their podcasts, vlogs and webinars with her transcription and repurposing services. She turns them into blogs, quotable soundbites and more. She also writes blogs and bespoke copy for successful entrepreneurs who recognise the importance of original, well-written communications.

Gudrun is passionate about writing and builds on her years of experience to produce the words to allow companies to clearly and effectively share their messages.

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Social Media Warriors Podcast featuring Roger Edwards

Content & Social, Marketing, , , ,

I’m a “Social Media Warrior”.

I’ve never claimed to be an expert in social media or, heaven forbid, a guru. How can you be when the world changes so quickly.

But I like Social Media Warrior.

My friend and fellow keynote speaker, Phil Calvert, just launched his Social Media Warriors Podcast and I’m delighted to feature in episode 6.

You can listen to the show by clicking below.

This is what Phil has to say:

In the 6th edition of the Social Media Warriors Podcast we meet Roger Edwards.

Roger comes from Edinburgh in Scotland and is a highly experienced marketer, having had his hands on substantial budgets during his life in the corporate world.

Today he specialises in keeping things simple, and has a compelling dislike for bloated processes, mumbo jumbo language and business jargon.

As a qualified exercise class and yoga teacher, Roger’s also been known to ask his clients to take off their ties and put on their trainers – taking their fitness, as well as their marketing, to the next level.

Oh, and he’s a prolific podcaster too…

Social media warriors

I had a great time talking to Phil on the Social Media Warriors Podcast. We riffed on progressive rock, Genesis and Magnum the bands, fighting complexity in marketing, and using content to get people to trust you.

Now it’s your turn:

Visit the Social Media Warriors Podcast Page

Tim Lewis on social media as a networking strategy – MAF148

MPAF Podcast, , , , , , ,

My guest on the show this week is Tim Lewis.

We talk how you can use social media and content, such as blogs and live video, to grow your business network.

Welcome to episode 148 of the Marketing and Finance Podcast.

Tim Lewis on social media as a networking strategy - MAF148

What you’ll hear about in this episode

  • Avoiding the “spray and pray” approach to networking
  • Social media and content allow a new type of networking
  • The power of twitter chats
  • People underestimate the power of commenting on blogs and videos for making contacts
  • How other people’s content can act as a network enabler

Who is Tim Lewis?

With over 18 years experience in IT development and management in Financial Services Industry, Tim’s now working in the world of writing fiction and publishing. He’s managing director of Stoneham Press, has published fiction on Amazon and helps other self-publishers.

Tim is the host of the Being Self Published Podcast. He’s writing a book about how to use social media and content to build business networks – using social media to get ahead by “being you”.

Links:

If you enjoyed – Tim Lewis on social media as a networking strategy – please leave a comment or a review on iTunes.

And if you know anyone who would enjoy the show – please share it with them. You can use the buttons below to share on social media.

Don’t miss an episode of the MAF Podcast – subscribe now.

Subscribe on iTunes     Subscribe by RSS Feed

If you like the Podcast please click