How do you feel about customer feedback forms? – MAF213

Honest feedback is essential to continue to delight and engage customers.

But it’s not just about gathering data. It’s about asking the right questions.

Let’s grab a coffee and talk about it some more.

Welcome to episode 213 of the award-winning Marketing and Finance podcast.

How do you feel about customer feedback forms? MAF213

What you’ll hear about in this episode

Before we get into the meat of the topic, hear how I won Podcast of the Year at the Content Marketing Academy Awards 2019. Then I talk about:

  • Where research fits in the marketing mix
  • Those surveys you get after a trip on a plane or a train
  • Why 1-10 rating questions aren’t enough
  • How to truly understand how our customers feel about our products and services

Links

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Zero knowledge and the key to simple marketing communications – MAF172

The key to simple marketing is to assume your customer knows nothing.

And bizarrely enough the latest revamp of TV’s Who Wants to be a Millionaire provided a perfect example of this.

Welcome to episode 172 of the Marketing and Finance Podcast.

Zero knowledge and the key to simple marketing communications – MAF172

What you’ll hear about in this episode

  • How your own knowledge can stop you keeping things simple
  • The three rules for simple marketing communications
  • Why assuming your customer knows nothing is key
  • Where on Earth is Mallorca?

If you enjoyed – Zero knowledge and the key to simple marketing communications – please leave a comment or a review on iTunes.

And if you know anyone who would enjoy the show – please share it with them. You can use the buttons below to share on social media.

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Writing the definitive guide to keeping marketing simple – MAF163

In this week’s show, it’s just me and the mic.

I’m going to talk about how you can help me with a writing project which, as you would expect, is all about keeping marketing simple.

Welcome to episode 163 of the Marketing and Finance Podcast.

Writing the definitive guide to keeping marketing simple – MAF163

What you’ll hear about in this episode

  • A little interlude about my visit to the Glasgow Police Dogs Training Centre
  • A project to write a book about keeping marketing simple
  • Including a simple strategy and keeping it simple as your business grows and becomes successful
  • How you can help with your own thoughts on marketing
  • How your business could become a case study in the book

Links:

If you enjoyed – Writing the definitive guide to keeping marketing simple – please leave a comment or a review on iTunes.

And if you know anyone who would enjoy the show – please share it with them. You can use the buttons below to share on social media.

Don’t miss an episode of the MAF Podcast – subscribe now.

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If you like the Podcast please click

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