Jonathan David Lewis on Brand vs Wild and building resilient businesses – MAF133

This week my guest is Jonathan David Lewis.

He’s the author of Brand vs Wild, a book about building resilient brands in harsh business environments.

We chat about how jazz bands, not orchestras, are the right analogy for resilient businesses.

Sounds intriguing, doesn’t it?

And it is!

Welcome to episode 133 of the Marketing and Finance Podcast.

Jonathan David Lewis on Brand vs Wild and building resilient businesses

What you’ll hear about in this episode

  • How board room members go through similar challenges and emotions as the survivors of a plane crash on a mountain side
  • The smallest  thing can become existentially dangerous for companies
  • Why systems design is now a key part of marketing
  • There’s no fool proof solution to “wild” but you can increase your resilience
  • Old concepts of success don’t work anymore – for example, flexibility is better than efficiency
  • Why improvisation is important at the front line

Who is Jonathan David Lewis?

Jonathan is the author of Brand vs. Wild: Building Resilient Brands for Harsh Business Environments, a Forbes contributor and a turnaround expert at McKee Wallwork + Co., an integrated marketing firm that helps stalled, stuck and stale brands rekindle growth.

A branding and business strategist, Jonathan honed his skills during the lean years of the Great Recession, helping brands navigate today’s unforgiving new business paradigms. Jonathan’s opinions are highly sought by numerous business and marketing publications, including Forbes, Digiday, and Advertising Age, where he explores the factors that lead to stalled growth and the principles proven to help companies navigate the ambiguities and dangers of the brand wilderness.

Jonathan’s links:

If you enjoyed – Jonathan David Lewis on Brand vs Wild and building resilient businesses – please leave a comment or a review on iTunes.

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Speaking at CMALive17 the best marketing conference in the world – RogVLOG – 12

I thought the Content Marketing Academy Conference in 2016 was the best marketing conference I’d been to in a career spanning 25 years.

But CMALive17 topped it.

And this year I was delighted founder, Chris Marr asked me to speak at the event. What an honour.

Join me in Edinburgh, at the incredible Hub venue. Soak in the atmosphere. Check out the superb line-up of speakers from around the world.

Here’s a list of the speakers. You’ll recognise a few who’ve been guests on the Marketing and Finance Podcast.

  • Chris Ducker
  • Col Gray and Ross Coverdale
  • Yva Yorston
  • Stefan Thomas
  • Sharon Menzies
  • Doug Kessler
  • Cara MacKay
  • Erika Napoletano
  • Mark Schaefer
  • Pam Laird
  • Janet Murray
  • Karen Reyburn
  • George B Thomas
  • Danielle Sheridan
  • Marcus Sheridan

At CMALive they make the guests feel as important as the speakers and you can learn just as much in the networking breaks and the socials by talking to your peers.

Now it’s your turn:

I loved being a guest and speaking at CMALive. Were you at there? Let me know what you thought. Are you going again in 2018?

Speaking at CMALive17 the best marketing conference in the world - RogVLOG - 12

Jonathan Patrick shares marketing lessons from financing start-up businesses – MAF124

In this episode, I talk to Jonathan Patrick.

With a marketing background and a long career of financing start-ups, he shares some great marketing lessons from working with those new businesses.

Welcome to episode 124 of the Marketing and Finance Podcast.

Jonathan Patrick shares marketing lessons from financing start up businesses

What you’ll hear about in this episode

  • How focussing on the theoretical rather than the practical can weaken a marketing approach
  • Conducting research without leading the customer
  • Putting together a strategy before jumping straight into the tactics
  • The “release early and often” mentality and the importance of refining your offer
  • Pitch decks win financial backing and can help keep marketing simple

Who is Jonathan Patrick?

Jonathan is a former financial adviser and C-level finance executive turned strategic consultant with more than 20 years of experience and proven results.

He’s a former start-up founder of GoGrabLunch.com and FeasibleFunding.com.

Jonathan is also a former professional mixed martial artist and undefeated in his weight class.

Jonathan’s Links:

If you enjoyed – Jonathan Patrick shares marketing lessons from financing start-up businesses  – please leave a comment or a review on iTunes.

And if you know anyone who would enjoy the show – please share it with them. You can use the buttons below to share on social media.

Don’t miss an episode of the MAF Podcast – subscribe now.

Subscribe on iTunes     Subscribe by RSS Feed

If you like the Podcast please click

Sign up for Marketing and Finance bulletins and get your free Business Writing Tips eBook right here!