Honest feedback is essential to continue to delight and engage customers.
But it’s not just about gathering data. It’s about asking the right questions.
Let’s grab a coffee and talk about it some more.
Welcome to episode 213 of the award-winning Marketing and Finance podcast.
What you’ll hear about in this episode
Before we get into the meat of the topic, hear how I won Podcast of the Year at the Content Marketing Academy Awards 2019. Then I talk about:
- Where research fits in the marketing mix
- Those surveys you get after a trip on a plane or a train
- Why 1-10 rating questions aren’t enough
- How to truly understand how our customers feel about our products and services