Tag Archives: protection

Paul Avis on How to Grow Group Life with the Auto Enrolment Land Grab – MPAF45

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Why does Group Protection receive so little attention?

Whilst Individual Protection struggles to achieve growth, and seems locked into a pointless price war and complexity race, Group Protection looks to be gathering momentum.

Simpler products and processes show group providers are listening to customer feedback and embracing digital technology. But the spotlight still shines on Individual Protection.

My guest today is keen to change that. He’s already appeared on the MPAF Podcast talking about Auto Enrolment for Group Income Protection. Today he tells us about the opportunities in Group Life Cover.

Hear Paul talk about the his determination to grow Group Protection, the research he’s carried out and the simplicity he has championed for Canada Life’s product development.

Listen to his ideas on how to grow Group Life sales and take advantage of the Auto Enrolment “land grab”.

That’s all right here in episode 45 of the Marketing Protection and Finance Podcast.

Paul Avis on How to Grow Group Life with the Auto Enrolment Land Grab

Who is Paul Avis?

Paul is Marketing Director at Canada Life Group Insurance, and before that has had marketing roles at Legal and General, Unum and Aviva.

A keen sportsman, Paul notes his interests as Bath Rugby, Somerset Cricket, Swindon Town Football, Diving, and Skiing.

He also says he loves the Caribbean Island of St. Lucia and is about to get dual citizenship of the Caribbean by marriage.

Paul’s links:

Paul’s Favourite Books:

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Critical Illness Marathons Claims Stats and Platinum Plating Bureaucracy – MPAF43

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Has the critical “illness race” become a marathon?

What use are great claims statistics if no one knows about them?

Why do we platinum plate compliance and other bureaucracies to the extent it strangles growth?

Having been asked to schedule some recent interviews into specific times I find myself without one to publish this week.

So it’s:

Just Me and the Mic

where I get these subjects off my chest and invite your comments and thoughts.

That’s all right here in episode 43 of the Marketing Protection and Finance Podcast.

Critical Illness Marathons Claims Stats and Platinum Plating Bureaucracy

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The Only Hope for Protection Market growth is the Social Financial Adviser – MPAF35

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Do you think that existing product providers are going to grow the adviser protection market?

I asked that question at the recent Financial Services Expo Event in Glasgow and I thought I’d ask it again on today’s podcast.

I’ve had to postpone the podcast interview I had scheduled for this week. Rather than take a week off I thought I would try a different approach.

Just Me and the Mic.

So do I think that existing product providers are going to grow the adviser protection market?

In the short-term. No.

I believe that the only hope for protection market growth is the “social” financial adviser.

I explain why in episode 35 of the Marketing Protection and Finance Podcast.

The Only Hope for Protection Market growth is the Social Financial Adviser

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Topics and Websites mentioned:

The Art of Thinking Clearly by Rolf Dobelli.

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