Tag Archives: marketing

Deborah Turner on Personal Branding, Image and Style – MPAF74

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This episode is all about you.

Your personal brand is just as important as a corporate brand. Especially in the digital world where you appear across multiple media platforms.

In this episode, I talk to Deborah Turner, and image consultant who helps people to manage a consistent and powerful image and brand online and in person.

A fascinating chat and you great insights about personal branding, image and style.

That’s all right here in Episode 74 of the Marketing Protection and Finance Podcast.

Deborah Turner on Personal Branding, Image and Style

Who is Deborah Turner?

Deborah is an image consultant and received her professional training at London’s leading image consultancy, the highly prestigious Aston & Hayes. Since then, she’s been working with clients from all industries including financial advisers and accountants.

Deborah is a member of The Federation of Image Consultants.

Deborah’s Links:

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Alistair Wickens on Totally Digital Businesses – MPAF73

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What is a totally digital business?

Certainly not one an “old style” one with a cool website superimposed over the front end.

In this episode I talk to Alistair Wickens who’s just transformed his company from a traditional to a totally digital business. A fascinating story, it’s both scary and packed with lessons and insights.

Listen to Alistair describe the route taken by Road to Health and what a similar journey might mean for your business.

That’s all right here in Episode 73 of the Marketing Protection and Finance Podcast.

Alistair Wickens on Totally Digital Businesses

Who is Alistair Wickens?

Alistair is Group Chief Executive of Road To Health. They developed Quealth a digital health risk assessment tool underpinned by a proprietary algorithm.

He’s recently overseen Road To Health‘s transformation from a traditional business to a totally digital one. He believes that huge opportunities await financial services companies that make the same brave leap. Procrastination is not an option.

If you enjoyed this episode – Alistair Wickens on Totally Digital Businesses – please leave a comment or a review on iTunes.

And if you know anyone who would enjoy the show – please share it with them. You can use the buttons below to share on social media.

Don’t miss an episode of the MPAF Podcast – subscribe now.

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What Are Your 3 Power Words for 2016?

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Most people have New Year resolutions.

Some, quite rightly, set business and personal goals.

I thought I’d share with you another little exercise I run through each year. It’s an idea I shamelessly ripped off from a Canadian marketeer called Mitch Joel. What are the 3 words that will drive my business for the next 12 months? A simple but powerful thing to think about, it helps to create a consistent theme for my activities.

I’ll share my 3 power words for 2016 with you and then ask you to share yours.

What Are Your 3 Power Words for 2016?

Simple

Everything is so complicated don’t you think? Language in marketing material. Business processes and needless bureaucracy. Management speak and gobbledegook. It’s almost as if there is a conspiracy of complexity.

Keep it simple is one goal for 2016. Keep business simple. Keep marketing simple. For you, my clients, and for me.

Engage

In financial services we really don’t truly engage with our customers. And we have a long way to go to restore public confidence in what we do.

Social media gives us a great opportunity to reach out. But we must remember that social is just that.

Social.

A conversation.

Engagement not constant preaching and promotion.

Video

Following on from that video is a good way to engage. People love video. YouTube is the second biggest search engine on the planet. Look at the success of Periscope, Blab, SnapChat and Facebook Live.

In 2016 video will become even more important. But again, how can we use it to engage and not to blatantly promote?

I guess I’d better do an episode of MPAF TV about t his post!

The Power of Three

Whether I’m writing an article, putting together a marketing strategy, or helping someone plan a campaign those three words will always be bouncing around inside my head.

Simple. Engage. Video.

What are your 3 power words for 2016? Please share them either in the comments or on Social Media.