Certainly not one an “old style” one with a cool website superimposed over the front end.
In this episode I talk to Alistair Wickens who’s just transformed his company from a traditional to a totally digital business. A fascinating story, it’s both scary and packed with lessons and insights.
Listen to Alistair describe the route taken by Road to Health and what a similar journey might mean for your business.
That’s all right here in Episode 73 of the Marketing Protection and Finance Podcast.
Who is Alistair Wickens?
Alistair is Group Chief Executive of Road To Health. They developed Quealth a digital health risk assessment tool underpinned by a proprietary algorithm.
He’s recently overseen Road To Health‘s transformation from a traditional business to a totally digital one. He believes that huge opportunities await financial services companies that make the same brave leap. Procrastination is not an option.
Alistair’s Links:
Connect with Alistair on LinkedIn: Alistair Wickens
Alistair Wickens on Totally Digital Businesses – MPAF73
RogerWhat is a totally digital business?
Certainly not one an “old style” one with a cool website superimposed over the front end.
In this episode I talk to Alistair Wickens who’s just transformed his company from a traditional to a totally digital business. A fascinating story, it’s both scary and packed with lessons and insights.
Listen to Alistair describe the route taken by Road to Health and what a similar journey might mean for your business.
That’s all right here in Episode 73 of the Marketing Protection and Finance Podcast.
Who is Alistair Wickens?
Alistair is Group Chief Executive of Road To Health. They developed Quealth a digital health risk assessment tool underpinned by a proprietary algorithm.
He’s recently overseen Road To Health‘s transformation from a traditional business to a totally digital one. He believes that huge opportunities await financial services companies that make the same brave leap. Procrastination is not an option.
Alistair’s Links:
If you enjoyed this episode – Alistair Wickens on Totally Digital Businesses – please leave a comment or a review on iTunes.
And if you know anyone who would enjoy the show – please share it with them. You can use the buttons below to share on social media.
Don’t miss an episode of the MPAF Podcast – subscribe now.
Please share!
Like this:
Related
You might also like
Why AI makes marketers forget the basics...
AI is in danger of making marketers like me forget the basic principles. Obsessing about the tool....
Stop PROMPTING AI – We need to...
Introduction In the dynamic world of marketing and communication, a detailed and well-crafted brief can...
Is it time to rediscover the 4Ps of...
❗ The 4Ps of Marketing are dead. ❗ ❗ Positioning is academic nonsense. ❗ We’ve seen many...