Tag Archives: marketing

Jeff McMahon on Healthy Lifestyle Hacks for Business Hard Hitters – MPAF96

MPAF Podcast, , , , , , ,

In this episode I talk to Jeff McMahon about healthy lifestyle hacks for business people.

Because healthy people can generate healthy business results.

Welcome to episode 96 of the Marketing Protection and Finance Podcast.

Healthy Lifestyle Hacks

Who is Jeff McMahon?

Jeff is a fitness coach and entrepreneur who virtually trains some of the world’s most successful business people.

His degree is in Pre-med/Pre-pharm. Jeff is dual certified in exercise science and sports medicine.  He also has a blackbelt in Tae Kwon Do and certification in lifestyle and wellness.

What you’ll hear about in this episode:

It’s the summer special episode where we back of business a little and think about staying healthy at work. But you’ll also hear some great business tips as well from a guy who’s built an international virtual fitness brand.

  • Building a business through word of mouth
  • Accountability and convenience
  • Living life in the majority
  • Healthy lifestyle tips
  • The balance between cardio and resistance training

Links:

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Andrew and Pete on Rule Breaking Marketing: Making your FS Brand Stand Out – MPAF95

MPAF Podcast, , , , ,

In this episode I talk to Andrew and Pete on rule breaking marketing.

Making your financial services brand stand out.

Welcome to episode 95 of the Marketing Protection and Finance Podcast.

MPAF95

Who are Andrew and Pete?

Andrew Pickering and Peter Gartland run a company called believe it or not: Andrew and Pete.

They help people stand out with their rule breaking approach to marketing. Rule breakers was their online marketing conference which attracted well-known speakers on marketing and social media from across the world.

What you’ll hear about in this episode:

  • Creativity trumps budget
  • Creative content
  • FREE goals are better than SMART goals
  • Why so many companies aspire to be average?
  • What’s the big domino you need to knock over first?

Links:

If you enjoyed – Andrew and Pete on Rule Breaking Marketing: Making your FS Brand Stand Out – please leave a comment or a review on iTunes.

And if you know anyone who would enjoy the show – please share it with them. You can use the buttons below to share on social media.

Don’t miss an episode of the MPAF Podcast – subscribe now.

Subscribe on iTunes

Subscribe by RSS Feed

If you like the Podcast please click

Keep it Simple: It’ll Still Be Delicious

Marketing, , ,

Does complexity bug you?

It bugs me too.

Why does business have to be so complex? Some of us try to sell complex products that customers don’t want. Or at least they don’t want the complexity. We use bloated marketing language to convince them to buy. We use management speak, jargon and gobbledegook.

Sometimes the complexity creeps up on us. We add stuff to our products to keep pace with our competitors. Then they add more stuff. And then guess what? We’re stuck in a spiral of complexity and no one benefits.


I’m on holiday in Barcelona. Taking a short break. The dish you see in the picture is a plate of Iberian cured ham, truffle oil with garlic and tomato bread.

That’s it.

  • Iberian ham.
  • Truffle oil.
  • Garlic bread.

And it’s one of the most delicious meals I’ve had in ages. Maybe years.

So good I went back to the same restaurant two evenings in a row and had the same dish again.

Some chefs may have chosen to add complexity to the dish. Some chips perhaps? Peppers lightly fried? Corn salsa? A sauce?

Anything added would have taken away rom the awesome simplicity though. It was tasty. Yummy. Delicious as it was.

Keep your products simple. Keep your language simple. Avoid bloat.

It’ll still be delicious.

And your customers will come back for more.

Now it’s your turn:

If you need help with your marketing get in touch. Perhaps I could talk you through my 7 steps to simpler business copy. Or help you work out a simple marketing strategy.