Tag Archives: content marketing

Jonathan Patrick shares marketing lessons from financing start-up businesses – MAF124

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In this episode, I talk to Jonathan Patrick.

With a marketing background and a long career of financing start-ups, he shares some great marketing lessons from working with those new businesses.

Welcome to episode 124 of the Marketing and Finance Podcast.

Jonathan Patrick shares marketing lessons from financing start up businesses

What you’ll hear about in this episode

  • How focussing on the theoretical rather than the practical can weaken a marketing approach
  • Conducting research without leading the customer
  • Putting together a strategy before jumping straight into the tactics
  • The “release early and often” mentality and the importance of refining your offer
  • Pitch decks win financial backing and can help keep marketing simple

Who is Jonathan Patrick?

Jonathan is a former financial adviser and C-level finance executive turned strategic consultant with more than 20 years of experience and proven results.

He’s a former start-up founder of GoGrabLunch.com and FeasibleFunding.com.

Jonathan is also a former professional mixed martial artist and undefeated in his weight class.

Jonathan’s Links:

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Fighting Complexity – speaking at Content Marketing Academy Live 2017

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Last year’s Content Marketing Academy Conference in Edinburgh was the best marketing conference I’ve ever been to.

And I’ve been to lots.

Over about 25 years.

What was so good about it?

  • A perfect blend of international and local speakers who stayed for the whole 2 days. They didn’t hide in the “green room” or disappear as soon as they’d finished their speech. We could hang out with them. Have a beer with them. Carry on learning from them.
  • Learning as much from attendees as I learned from the speakers. A motivated group of business leaders brimming with enthusiasm and ideas. I made some great friends at TCMA 2016.
  • A great venue – a converted church. And amazing attention to detail. Even down to the amenity kits waiting in the restrooms.

I booked for the 2017 conference as soon as I arrived home after the 2016 event.

You can read my review of TCMA2016 right here.

But this year I’ll not just be an attendee learning from another great line up of speakers and delegates.  I’m delighted Chris Marr, the founder, and brains behind what is now called CMALive 2017, has asked me to be a speaker as well.

Fighting Complexity - speaking at Content Marketing Academy Live 2017

You won’t be surprised to hear I’m speaking about keeping marketing simple.

Here’s the pitch:

Fighting Complexity: How to keep marketing simple from start up to big corporate.

Whether your business is a small start-up, or growing rapidly, simplicity in your marketing strategy is essential for success. And it’s what your customers want. When some companies grow, complexity and bureaucracy sets in and can blur your focus and kill clear marketing messages.
You’ll hear how to stay focussed on this as your business grows, how to avoid marketing bloat and bullshit, how to remain engaging, and how to keep making sales.

And here’s a short video where I hit you (not the boxing gloves) with a summary of what I’ll be talking about.

Are you going to Content Marketing Academy Live 2017?

It’s in Edinburgh on 8 and 9 June 2017.

You’ll recognise some of the speakers as past guests on the Marketing and Finance Podcast.

It would be good to see you at Content Marketing Academy Live 2017. If you fancy a few days in Edinburgh in June check out the website and think about getting yourself booked on.

Do you need marketing help?

I might come across a bit obsessed with keeping marketing simple. That’s because I believe complexity is unnecessary and gets in the way of sales and business growth. If you’re finding it difficult putting together a simple strategy, or find yourself tied up with tactics, I’d love to chat with you to find out if I can help you.

Get in touch. We can talk over Skype whenever you’re ready.

 

Alex Cameron shares 5 takeaways from Social Media Marketing World 2017 – MAF123

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In this episode, Alex Cameron is back on the show.

Just back from attending the massive Social Media Marketing World Conference in San Diego, Alex shares with us 5 takeaways from the many keynotes and workshops.

Welcome to episode 123 of the Marketing and Finance Podcast.

What you’ll hear about in this episode

  • How less is more when it comes to posting content to social media
  • Why engaging with your community is as important as your content
  • Breaking the algorithms is possible with live video streaming
  • Whether social media ads increase your exposure and by how much
  • Instagram is on fire and why you should put it into your mix

Who is Alex Cameron?

Alex is a Social Media Coach from San Diego California.

With a background in the hospitality industry, she loves empowering her clients with the knowledge and direction they need to succeed in the world of digital marketing and social media.

Links:

If you enjoyed – Alex Cameron shares 5 takeaways from Social Media Marketing World 2017  – please leave a comment or a review on iTunes.

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