Fun with jargon, guff, gobbledegook, and management speak – RogVLOG – 1

January 20, 2017RogVLOGgobbledegook, jargon, management speak, marketing, marketing communications, marketing strategy, online marketing, strategyRoger

Welcome to the first episode of RogVLOG.

Unlike my 2-3 minute Marketing and Finance TV tips videos, RogVLOG will be more laid back.

Behind the scenes of my business, travel, and the rambling thoughts of a marketing guy and fitness and yoga instructor.

In this show, I travel from Edinburgh to Newcastle and we have fun with jargon, guff, gobbledegook, and management speak.

It was great fun putting the VLOG together and good to meet up with Richard Tubb and Pascal Fintoni. Richard helps IT people make sense of complexity and Pascal is a wizard movie maker and speaker. You can find out more about them here.

And you can follow Lucy Kellaway – the journalist who inspired the VLOG here on Twitter – @LucyKellaway

Now it’s your turn:

What did you think of the VLOG? Please leave a comment below or chat about it on social media.

If you enjoyed – Fun with jargon, guff, gobbledegook, and management speak – check out my YouTube channel. It’d be great if you subscribed.

John Espirian on making technical subjects simple, clear and understandable – MAF114

January 19, 2017MPAF Podcastcontent marketing, copy writing, financial advice, financial services, marketing communications, marketing strategy, technical writingRoger

In this show, I talk to John Espirian.

We chat about how to make technical subjects simple, clear and understandable.

Welcome to episode 114 of the Marketing and Finance Podcast.

What you’ll hear about in this episode

Why jargon, management speak, and bloat thrive in many industries
How people want simple, often visual explanations of complex subjects
Avoiding complexity creep during the internal sign off process
Building a personal brand using content marketing and social media

Who is John Espirian?

John is a freelance technical writer who produces razor-sharp content that gets results.

His website is in #1 spot on Google for the search term ‘technical writing services UK’.

John is also a director of the Society for Editors and Proof readers.

John’s links:

Deep Work by Cal Newport

The Tao of Twitter by Mark Schaefer

The Content Code by Mark Schaefer

If you enjoyed – John Espirian on making technical subjects simple, clear and understandable – please leave a comment or a review on iTunes.

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Malcolm Davidson on using YouTube videos to get mortgage clients – MAF113

January 12, 2017MPAF Podcastcontent marketing, financial advice, financial adviser, financial services, marketing, mortgage broker, mortgagesRoger

My first guest of 2017 is Malcolm Davidson.