Finessing paradigms and other management speak claptrap – MAF175

We’re going to have to change the paradigm.

That word, paradigm, is what set me off on my career long obsession with keeping marketing simple.

In this solo episode I’m going to tell you exactly why that happened.

Welcome to episode 175 of the Marketing and Finance Podcast.

Finessing paradigms and other management speak claptrap – MAF175

 

What you’ll hear about in this episode

  • The pinstripe management consultant who kicked off my crusade for simple strategy
  • A conference speaker and his overuse of the “P” word
  • The 3 rules for simple marketing strategy
  • The 3 rules for simple marketing communications

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Fun with jargon, guff, gobbledegook, and management speak – RogVLOG – 1

Welcome to the first episode of RogVLOG.

Unlike my 2-3 minute Marketing and Finance TV tips videos, RogVLOG will be more laid back.

Behind the scenes of my business, travel, and the rambling thoughts of a marketing guy and fitness and yoga instructor.

In this show, I travel from Edinburgh to Newcastle and we have fun with jargon, guff, gobbledegook, and management speak.

It was great fun putting the VLOG together and good to meet up with Richard Tubb and Pascal Fintoni. Richard helps IT people make sense of complexity and Pascal is a wizard movie maker and speaker. You can find out more about them here.

And you can follow Lucy Kellaway – the journalist who inspired the VLOG here on Twitter – @LucyKellaway

Now it’s your turn:

What did you think of the VLOG? Please leave a comment below or chat about it on social media.

If you enjoyed – Fun with jargon, guff, gobbledegook, and management speak – check out my YouTube channel. It’d be great if you subscribed.

Fun with jargon, guff, gobbledegook, and management speak - RogVLOG #1