A motivational blend of yoga, coffee and content marketing – RogVLOG – 2

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In episode 2 of RogVLOG come behind the scenes of my business.

Marketing guy and fitness and yoga instructor.

Have a sneaky peak into my power yoga class. Check out my favourite place to work from – the best coffee shop in Edinburgh.  And let’s talk about content marketing with city colleagues.

Thanks to Pelham Hill from Renroc Cafe and Faith Liversedge from Nucleus Financial for appearing in the show.

More about Renroc Cafe:

Following its refresh and refurbishment in June 2012, they created a cross between the casualness of a cafe and the formality of a restaurant. Where good food and a dining experience need not cost the earth. That it can be fun, casual and relaxed too.”

A motivational blend of yoga, coffee and content marketing - RogVLOG - 2
Cafe Renroc Cafe Bar and Venue – Edinburgh

If you want to find out more about Cafe Renroc Bar and Venue – visit their website here. 

More about Nucleus Financial:

Nucleus was created in 2006 by a group of seven adviser firms who saw that pensions and investment products weren’t as flexible as they could be. They created a new model that took control away from the life companies and fund managers and put the adviser in charge so they’d be free to create independent, tax-efficient, low-cost investment solutions for each and every client.

Have a look at the content Nucleus Financial are putting together on their #Illuminate pages here.

Now it’s your turn:

What did you think of the VLOG? Thinking about visiting Cafe Renroc? Please leave a comment below or chat about it on social media.

If you enjoyed – a motivation blend of yoga, coffee and content marketing –  it’d be great if you subscribed to my YouTube channel.

A motivational blend of yoga, coffee and content marketing - RogVLOG - 2

David Smith on using widget technology to improve how insurance is bought and sold – MAF115

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In this episode, I talk to David Smith from iPipeline.

We chat about how iPipeline are using widget technology to improve how insurance is bought and sold.

Welcome to episode 115 of the Marketing and Finance Podcast.

We chat about:

  • How iPipeline come up with ideas and develop them into helpful technology widgets
  • Retaining the human touch even when talking about tech
  • How the supermarket shopping bag tax inspired the “Life Genie” insurance nudge for mortgage brokers
  • Using form technology to give advisers and clients a low hassle way to put plans under trust

Who David Smith?

David works for iPipeline UK and is responsible for distribution relationships and integrations with iPipeline’s market-leading protection platform, annuity service and point of sale technologies.

If you enjoyed – David Smith on using widget technology to improve how insurance is bought and sold – please leave a comment or a review on iTunes.

And if you know anyone who would enjoy the show – please share it with them. You can use the buttons below to share on social media.

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How to make marketing simple – Soulful PR Podcast

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PR can be great for your business.

Journalists love stories and if you have one to tell you’ll find them eager to listen.

My friend Janet Murray runs Soulful PR, a company dedicated to helping small businesses get PR coverage.

She knows her stuff having spent the last fifteen years writing and editing for national newspapers, magazines including the Guardian, Telegraph, Independent, Times, Sun and Daily Mail.

As well as seminars, webinars, and other events, Janet runs the Soulful PR Podcast and I was delighted to be her guest on episode 125.

Soulful PR Podcast

Here’s the link across to Janet’s Soulful PR Podcast page.

We talk about how to make marketing simple.

One of my favourite subjects as you know.

Here’s what you can hear about in the show.

  • Roger’s business story – from big business marketing director to helping financial services companies with their marketing, alongside working as a Body Combat instructor
  • Why you need to start by identifying exactly who your ideal customers are
  • The questions you should be asking to tap into what your target audience needs
  • How using elements of your personal life can be a powerful way to market your business
  • The beauty of being able to constantly refine your message – and your products – in response to feedback
  • Practical tips on speaking your customers’ language in your marketing copy
  • How to use storytelling on social media as a marketing tool

I really enjoyed being a guest on Janet’s Podcast – she’s a terrific host. Check out some of her other interviews, all full of ideas, tips, and tricks for upping your PR game.

And, of course, Janet appeared on the Marketing and Finance Podcast back in episode 93 and you can listen to it by clicking below.

Now it’s your turn:

Let me know what you thought of my interview with Janet Murray. Please leave a comment below or let’s chat on social media.